TMC Presents: The Marketing Clubhouse

Welcome to The Marketing Clubhouse - the official podcast of The Marketing Club, a 18,000+ strong community of marketers. Each episode, we dive into the stories, strategies, and slightly chaotic realities of working in marketing across Australia and New Zealand. From brand builders and campaign creators to founders, those just starting out, those in the messy middle and everyone in between - this is where marketers come to swap ideas, learn from each other, and have some real talk about the industry we all love (and sometimes love to hate). Grab a coffee, pull up a chair - you’re in The Clubhouse now 💜 Hosted on Acast. See acast.com/privacy for more information.

TMC Presents: The Marketing Clubhouse is a business podcast hosted by The Marketing Club, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Marketing Club hosts TMC Presents: The Marketing Clubhouse, a business show with 25 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #25

  Customer Insight Is Your Competitive Advantage with Erin Core

  Aug 18, 202641 minS1

  In this episode of The Marketing Clubhouse, we're joined by Erin Core, customer insight specialist and marketing leader who has spent her career helping organisations make better business decisions by truly understanding their customers. Through her work at Veracity and across senior marketing leadership roles, Erin has helped businesses move beyond assumptions and surface the insights that drive better products, stronger campaigns, and more meaningful customer experiences. In a world overflowing with data, she believes the real competitive advantage isn't collecting more information - it's asking better questions. Together, we explore what customer-centricity actually looks like in practice, why research should be the starting point of every marketing strategy, and how businesses can turn customer understanding into measurable commercial results. This is a must-listen for marketers, business leaders, and founders who want to make smarter decisions, build stronger brands, and create marketing that genuinely resonates with customers. What we cover in this episode The biggest misconceptions marketers have about customer insight Why collecting data isn't the same as understanding customers What genuinely customer-centric organisations do differently How customer research can completely change a marketing strategy The risks of skipping research in fast-paced marketing environments The questions every marketer should be asking their customers Why more data doesn't always lead to better decisions How AI is changing customer research—and where marketers need to be careful Practical ways small businesses can better understand their customers How customer insight is evolving and what marketers should prepare for next You should listen if... You want to create more customer-focused marketing You're making marketing decisions based on assumptions rather than evidence You want to improve your research and customer discovery skills You're leading marketing strategy or product development You believe better customer understanding leads to better business outcomes This episode will challenge the way you think about customer research, help you move beyond surface-level data, and show you why the best marketing always starts with understanding the people you're trying to serve. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

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  Episode #24

  Building Brands That Last with Kennedy Anderson

  Aug 11, 202653 minS1

  In this episode of The Marketing Clubhouse, we're joined by Kennedy Anderson, entrepreneur, founder of The Whitening Co, and one of New Zealand's most recognised consumer brand builders. From launching his first business at just 15 years old to growing The Whitening Co into a household name, Kennedy has spent years turning ideas into businesses. But beyond the viral content and social media success, he's also become known for sharing the realities of entrepreneurship - from cash flow challenges and supplier negotiations to borrowing money and navigating the pressures of building a physical product business. Together, we unpack the difference between building an audience and building a business, why brand has become a founder's greatest competitive advantage, and what it really takes to create a company that lasts beyond the hype. This is an honest conversation for marketers, founders, and aspiring entrepreneurs looking to build sustainable brands in an increasingly competitive world. What we cover in this episode The difference between building attention and building a real business Why Kennedy shifted from being "the influencer" to becoming "the operator" How The Whitening Co became one of New Zealand's leading challenger brands The financial realities of entrepreneurship that few founders talk about Lessons from building and scaling a physical product business Why community has become one of the strongest competitive advantages for modern brands How AI is increasing the importance of authentic branding Marketing beliefs Kennedy has changed throughout his entrepreneurial journey The biggest mistakes that became his greatest business lessons What founders should focus on during the first 90 days of launching a business You should listen if... You're building or launching a consumer brand You're an entrepreneur navigating the realities of business ownership You want to better understand the difference between audience growth and business growth You're interested in brand building, community, and entrepreneurship You want practical advice from someone who's built a nationally recognised product brand This episode offers an honest look behind the scenes of entrepreneurship, challenges the myths surrounding founder success, and shares practical lessons for building brands that customers trust, communities support, and businesses that stand the test of time. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

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  Episode #23

  Becoming A Marketing Leader with Sindy Ward

  Aug 4, 202628 minS1

  In this episode of The Marketing Clubhouse, we're joined by Sindy Ward, Director of Hunter Campbell and one of New Zealand's leading marketing recruiters. Having spent her career placing everyone from Marketing Managers through to Heads of Marketing, General Managers, and CEOs, Sindy has a front-row seat to what separates marketers who consistently progress from those who struggle to move beyond the same level. She works with businesses every day to identify future leaders, giving her a unique perspective on the skills employers value most. Together, we unpack what it really takes to build a successful marketing career, why commercial thinking is becoming just as important as creativity, and how marketers can position themselves for leadership in an industry that's changing faster than ever. This is a practical conversation for marketers at every stage of their career who want to become stronger leaders, make smarter career decisions, and stand out in a competitive job market. What we cover in this episode The habits and behaviours that accelerate marketing careers When marketers transition from being specialists to business leaders Why commercial acumen is becoming essential for modern marketers The biggest gaps between aspiring leaders and those ready for senior roles The skills every future Head of Marketing or CMO should be developing today Whether marketers should specialise or become generalists How AI is changing what employers are looking for in marketing talent Trends shaping today's marketing recruitment landscape Career moves that can dramatically change your trajectory Practical advice for marketers looking to fast-track their growth You should listen if... You're looking to progress into a senior marketing or leadership role You're planning your next career move You're wondering whether to specialise or broaden your experience You're preparing for promotions or leadership opportunities You want to understand what employers are really looking for in today's market This episode will help you take a more strategic approach to your career, build the skills that future marketing leaders need, and position yourself as the kind of marketer businesses are actively looking to hire. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

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  Episode #22

  Winning In The Age of Algorithms with Aleisha McCall

  Jul 28, 202647 minS1

  In this episode of The Marketing Clubhouse, we're joined by Aleisha McCall, founder of Ultimate Edge Communications, media strategist, and host of The Black Box of Media podcast. After representing Australia and New Zealand at four World Synchronised Ice Skating Championships, Aleisha made the leap into broadcasting before building her own agency from the ground up. Today, she helps high-growth brands navigate paid media, AI, and the rapidly changing digital landscape, with one bold belief at the centre of her thinking: in today's world, the algorithm has become one of your most important customers. Together, we explore how AI is reshaping marketing, whether traditional customer personas still have a place, and how brands can optimise for algorithms without losing the authenticity that makes people want to follow them. This is a forward-thinking conversation for marketers who want to stay ahead of industry change while continuing to build brands that people genuinely connect with. What we cover in this episode Why algorithms are becoming one of marketing's most important audiences Whether traditional customer personas still work in an AI-driven world Finding the balance between algorithmic optimisation and brand authenticity How owned and paid media work together in modern marketing Practical ways marketers can use AI to strengthen their strategy Why clarity - not hope - is one of the most valuable leadership skills Lessons from elite sport that translate into building a successful business How to navigate uncertainty when the industry is constantly evolving What today's marketing teams should stop measuring Aleisha's advice for marketers starting their careers in 2026 You should listen if... You're trying to understand how AI and algorithms are changing marketing You want to build content that performs without sacrificing your brand You're responsible for paid media, digital strategy, or brand growth You're leading a marketing team through rapid change You want practical advice on staying relevant in an AI-first industry This episode will help you rethink how modern marketing works, understand the growing influence of algorithms, and build strategies that resonate with both technology and the humans on the other side of the screen. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

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  Episode #21

  What Is Beyond The AI Hype with Daniel Xu

  Jul 21, 202624 minS1

  In this episode of The Marketing Clubhouse, we're joined by Dan Xu, CEO and Co-founder of ElementX, AI engineer, entrepreneur, and one of New Zealand's leading experts in helping organisations implement artificial intelligence safely and at scale. With a PhD in Bioengineering, a background in mechatronics engineering, and experience developing products like UVLens, Dan sits at the intersection of cutting-edge technology and commercial application. Today, he helps organisations move beyond AI experimentation and build practical solutions that are secure, scalable, and genuinely valuable. Together, we explore how marketers can work more effectively with engineering teams, avoid common AI pitfalls, and build customer experiences that leverage artificial intelligence without compromising trust. This is a practical conversation for marketers, business leaders, and innovators looking to move beyond AI hype and build a competitive advantage through responsible adoption. What we cover in this episode How marketers should approach AI adoption without compromising customer trust The balance between quick AI wins and building long-term AI capability Common security, privacy, and ethical mistakes businesses make with AI How technical innovation becomes products customers actually use Building stronger collaboration between marketing and engineering teams Asking better questions when evaluating AI tools and vendors Why storytelling is essential when introducing new technology Practical habits marketers can adopt to stay ahead as AI evolves The future of AI in marketing over the next three to five years How businesses can implement AI responsibly while maintaining brand integrity You should listen if... You're leading AI initiatives within your marketing team You want to understand AI beyond content generation tools You're working alongside product, engineering, or data teams You're responsible for customer experience, innovation, or digital transformation You want practical guidance on implementing AI safely and strategically This episode will help you separate AI hype from reality, build stronger collaboration between marketing and technology teams, and adopt artificial intelligence in a way that creates lasting value for both your business and your customers. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes! Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand. Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz Follow us on Instagram: @themarketingclub_aunz Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org Hosted on Acast. See acast.com/privacy for more information.

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