
Episode #7
How a Graphic Designer Tells Stories Without Words
Bryson King is the graphic designer behind To Create Is Human's entire visual identity, from the original Success Is a Myth cover to the full rebrand. In this episode: ➤ How Bryson finds "the one detail" that represents someone's whole story ➤ Behind the scenes of designing To Create Is Human's rebrand ➤ Why we landed on the colors we did for the rebrand ➤ How constraints (client-imposed or self-imposed) push better creative work ➤ Why unpaid work still opens doors Quote:"Everyone has unique lived experiences. That's all you have when it comes to being different than those around you." Follow Bryson: ➤ brysonking.com ➤ https://www.instagram.com/bryzzking Follow Jacob: ➤ https://www.linkedin.com/in/jacob-christensen-b0701027b/ ➤ https://www.instagram.com/filmdudejacob/?igsh=MW15NHFhMTJudmZzdQ%3D%3D&utm_source=qr# Follow the podcast for more conversations like this: ➤ https://www.instagram.com/tocreateishumanpod?utm_source=qr Chapters: 0:00 Intro 0:55 If everyone's super, nobody is 3:41 Rebranding wasn't a quick fix 13:12 Story bite 14:28 Balancing existing and future audiences 21:41 Digital vs tangible creation 24:20 Artist or problem solver? 26:49 Restraint pushes creativity 30:45 Passion projects 34:02 How story affects technical decisions 36:28 What makes a story stick? 38:43 Where to find Bryson



