Tomorrow - The Future Forum Podcast

A weekly series hosted by Oli Barrett spotlighting cross-sector collisions exploring the critical questions, thinking and systems defining the global economy. Join us as our guests share glimpses of the future, reflect on "leaving their lane," and take us to the edge of their industry. https://futureforum.co

Tomorrow - The Future Forum Podcast is a business podcast hosted by Viral Tribe Entertainment, with 26 episodes on record and a Required Pod Score of 80.

Viral Tribe Entertainment hosts Tomorrow - The Future Forum Podcast, a business show with 26 episodes published.

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  Tomorrow - The Future Forum Podcast

  The Future Needs Human Connection | Martina McDonnell on Marketing, Creativity & Connection

  Sep 18, 202642 min

  What happens to marketing when AI can translate, create and optimise at a scale we've never seen before? In this episode of Tomorrow, the Future Forum, Oli Barrett MBE speaks with Martina McDonnell, International Marketing Director at Meta, about the future of marketing, AI, global brands, creators, cultural relevance and the importance of human connection. Martina explains why AI is becoming a powerful "thought partner" for marketers — but why human judgement, critical thinking and cultural insight remain essential. They explore how global brands can maintain a consistent identity while adapting to local markets, and why understanding customers may actually matter more than ever in the age of AI. The conversation also explores the creator economy, Meta's approach to supporting businesses of all sizes, business messaging across WhatsApp, Instagram and Facebook, marketing measurement, incrementally, revenue growth and the changing role of the CMO. Martina also shares why proximity to customers could become an increasingly important part of the marketer's role as technology and AI capabilities continue to advance. Want to take these conversations further? Join us at our Future Forum event, bringing together ambitious thinkers, creators, entrepreneurs and leaders to explore the ideas shaping the future. Find out more about the event, tickets and much more here: https://futureforum.co We'd love to see you there. *About the Podcast* The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co Each episode explores the intersection of leadership, technology, creativity and systems thinking. Subscribe for more conversations about the future of leadership, innovation and creativity. *Chapters* 00:00 The Future of Marketing Is AI-Powered 01:45 How AI Is Changing Marketing 02:35 Why Understanding People Matters More Than Ever 03:39 Global Brands vs Local Culture 05:12 How Meta Adapts Global Campaigns 06:09 Helping Small Businesses Grow 08:37 How AI Is Changing Small Business 09:52 The Future of Business Messaging 11:35 Beyond Advertising: Meta's Business Model 12:23 Can Global Brands Think Locally? 12:58 The Rise of the Creator Economy 14:50 Are Creators Ready for AI? 16:13 Why Reach Isn't Enough 16:42 The Importance of Marketing Incrementality 18:17 Measuring Revenue and Marketing ROI 19:29 Can You Measure Trust? 20:49 Why CMOs Need a Seat at the Top Table 21:43 Will AI Make Marketing Too Similar? 23:52 Cultural Relevance: HSBC, McDonald's & Apple 27:04 Hiring People Better Than You 28:14 The Future Marketer Needs Customer Proximity 31:03 Why Human Connection Matters 32:26 Giving Creators Freedom to Be Authentic 33:26 How Small Businesses Can Go Global 36:09 Democratising Marketing With AI 37:19 Martina's Message to the Future 37:52 The Future Forum Takeaway Learn more about your ad choices. Visit podcastchoices.com/adchoices

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  Tomorrow - The Future Forum Podcast

  What Should Young People Change About Education? | The BRIT School Students Shaping Their Future

  Sep 9, 202615 min

  What happens when young creatives are given the freedom to explore, collaborate and find their own voice? In this special edition of Future Forum, Oli Barrett MBE speaks with BRIT School students Jayden and Annie about creativity, education, ambition and the future they want to help shape. Jayden, a recently graduated dance student, explains how he wants to use choreography as a way of communicating stories, experiences and issues that matter to him describing movement as a way of writing an essay with your body. Annie, who studies Film & Media Production, shares her passion for broadcasting, podcasts and exploring the connections between seemingly unrelated subjects. She also makes the case for giving creative subjects a much bigger role in mainstream education. *About the Podcast* The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co Each episode explores the intersection of leadership, technology, creativity and systems thinking. Subscribe for more conversations about the future of leadership, innovation and creativity. *Chapters* 00:00 – What Makes The BRIT School Special? 01:46 – Inside BRIT: Dance, Film & Media 02:35 – Using Dance to Tell Stories 04:20 – Annie's Future in Film, Podcasts & Broadcasting 05:15 – Who Would You Most Like to Meet? 06:26 – Does Talent Come With Pressure? 07:31 – You Can Write an Essay With Your Body 08:33 – Pressure Makes Diamonds 09:08 – Why Collaboration Matters 10:16 – Quick Fire: What Would You Change? 11:20 – What Should Leaders Listen To? 12:03 – What Should School Look Like in 20 Years? 12:57 – What Should Adults Fix? 13:41 – A Memo to the Future 14:51 – Leave Your Lane 15:12 – Jayden on Fashion & Style 15:50 – Annie on Exploring Music 16:15 – Looking to the Future Learn more about your ad choices. Visit podcastchoices.com/adchoices

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  Tomorrow - The Future Forum Podcast

  The Future Needs Original Thinkers | Stuart Worden OBE on Curiosity, Creativity & Ambition

  Sep 4, 202646 min

  What can the BRIT School teach us about the future of education, creativity, leadership and work? In this episode of Future Forum, Oli Barrett MBE is joined by Stuart Worden OBE, Principal of the BRIT School, to explore what it takes to develop original thinkers in a rapidly changing world. From creativity and curiosity to AI and the future of work, Stuart shares the principles behind a school that has helped nurture generations of creative talent and explains why those same principles matter far beyond the arts. We discuss why young people need space to experiment and fail, how to create the conditions for serendipity and collaboration, why ambition and restlessness can be powerful forces, and why leaving your “lane” can ultimately help you understand your own. Stuart also reflects on AI and creativity, arguing that one of the most valuable skills in an AI-enabled world will be knowing your own story and continuing to create work that feels genuinely your own. *Stuart Worden OBE* From theatre producer to long-standing Principal of The BRIT School, Stuart has championed free, inclusive arts education for over three decades. Serving as Principal since 2012, he has shaped the School into a vital springboard for original voices - nurturing alumni who have won Oscars, Grammys, and BRIT Awards. In 2025, Stuart was awarded an OBE for his dedicated services to music, education, and the creative industries. *About the Podcast* The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co Each episode explores the intersection of leadership, technology, creativity and systems thinking. Subscribe for more conversations about the future of leadership, innovation and creativity. *Chapters* 00:00 – What AI Can't Replace 01:53 – Stuart Worden's Vision for the Future 03:17 – Why Creativity Belongs at the Heart of Education 05:23 – Creating Brave Spaces to Experiment 07:29 – What Business Can Bring to Education 08:45 – How Do You Create Original Thinkers? 10:28 – The Power of Art to Connect People 13:15 – Empathy, Identity & Finding Your Voice 14:14 – What We Can Learn From Teenage Minds 16:03 – Looking After Young Minds 17:35 – The Most Important Resource? Each Other 18:35 – Creating the Conditions for Serendipity 21:14 – Do We Give Young People Enough Agency? 22:31 – The Biggest Mistake Adults Make 25:15 – Why Curiosity Beats Confidence 26:24 – What Creative Skill Becomes More Valuable Because of AI? 28:06 – Preparing Young People for Jobs That Don't Exist Yet 29:35 – Ambition, Restlessness & Happiness 30:54 – Why You Need to Leave Your Lane 33:48 – What Should We Do When We're Not Good at Something? 35:42 – Preparing for an Uncertain Future 36:31 – Why Education Shouldn't Prepare You for Today's Jobs 42:47 – What the BRIT School Really Gives People 43:41 – Stuart's Memo to the Future Learn more about your ad choices. Visit podcastchoices.com/adchoices

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  Tomorrow - The Future Forum Podcast

  We're Building a New Economy in Space | Melissa Quinn on the Future of the Orbital Economy

  Aug 22, 202641 min

  What happens when space becomes the next great economic frontier? On this episode of Tomorrow: The Future Forum Podcast, Oli Barrett MBE and Victoria Usher are joined by Melissa Quinn, Senior Director at MDA Space, to explore the rapidly emerging orbital economy — and the huge opportunities and challenges that come with it. Melissa has helped build spaceports in both Cornwall and Nova Scotia, giving her a unique perspective on how the space industry is evolving from a specialist sector into critical global infrastructure. She explains why she believes we are only seeing the beginning of a potentially trillion-dollar space economy, from orbital manufacturing and data centres to satellites and new ways of connecting people around the world. But the opportunity comes with serious questions. Who owns what in space? How do we regulate launches? Could space become the next war zone? And how do we make sure humanity doesn't damage the very environment we're only beginning to understand? Melissa also shares lessons from building Spaceport Cornwall, including how she navigated opposition from environmental campaigners and worked with local communities and First Nations to build trust and social licence. She also reflects on leadership, leaving her comfort zone, working with experts and why “kindness is a strength” as we build the next chapter of human civilisation in space. *Melissa Quinn Melissa Quinn is a space industry executive focused on building infrastructure that enables access to space. She is the Senior Director at MDA Space, currently seconded to Maritime Launch Services as Vice President of Spaceport Operations, where she is leading the operational development of Spaceport Nova Scotia, Canada’s first commercial orbital launch site. Melissa previously served as Head of Spaceport Cornwall in the UK, where she developed the infrastructure, secured the UK’s first spaceflight license and led the country’s first orbital launch with Virgin Orbit. During her time at Slingshot Aerospace, she helped scale the global Space Domain Awareness business, supporting governments and operators to better understand and manage risk in space. Today her work sits at the intersection of launch infrastructure, national space capability, and the wider space economy. A Fellow of the Royal Aeronautical Society, Melissa holds a MSc in Economics from London School of Economics. She is a frequent international speaker and media commentator, featuring in New York Times, BBC and National Geographic. *About the Podcast* The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co Each episode explores the intersection of leadership, technology, creativity and systems thinking. Subscribe for more conversations about the future of leadership, innovation and creativity. *Chapters* 00:00 – The Trillion-Dollar Future of Space 00:52 – Meet Melissa Quinn: Building the New Space Economy 02:11 – What Will We Understand About Space in 10 Years? 03:42 – Why We Need Spaceports 05:49 – From Spaceport Cornwall to Nova Scotia 07:57 – What Space Can Teach Us About Climate & Community 13:06 – The New Orbital Economy 15:06 – Why Humans Will Go to Mars 16:18 – The Satellites That Could Change Everything 18:20 – Why Space Sovereignty Matters 20:37 – The Wild West of Space Regulation 22:56 – Is Space Becoming the Next War Zone? 25:15 – What Role Can Britain Play in Space? 28:24 – Why We Need to Keep Space Human 29:59 – Finding Purpose When There Is No Playbook 32:00 – From Space Economist to Entrepreneur 34:06 – What Melissa Wishes She Knew Earlier 35:54 – Why the Space Industry Is Different 38:26 – Can Space Help Solve the Wildfire Crisis? 38:49 – Melissa Quinn's Memo to the Future 40:04 – Final Thoughts Learn more about your ad choices. Visit podcastchoices.com/adchoices

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  Tomorrow - The Future Forum Podcast

  Britain at a Crossroads: Can We Seize the Opportunity? | Steve Rigby on Britain's Global Future

  Aug 12, 202655 min

  Is Britain at a defining moment — and does it have what it takes to seize the opportunity? In this episode of Tomorrow: The Future Forum, Steve Rigby, CEO of Rigby Group, explores the future of Britain and the choices that could determine its place in the global economy. Steve argues that the UK is at a critical crossroads. Britain has significant strengths, from London and its professional services sector to its education, business environment and ability to attract global talent but it also faces major challenges around productivity, investment, skills and long-term economic growth. The conversation explores how Britain can compete in a rapidly changing global economy, why Steve believes the UK needs to be more ambitious, and where he sees major opportunities in AI, professional services, investment and technology. Steve also discusses the impact of automation and robotics on jobs, whether robots could eventually need to contribute to the tax system, why government and business need to work more closely together, and what Britain needs to do to maintain its global relevance. Along the way, Steve shares his approach to family business, philanthropy, learning and long-term thinking, including the importance of looking beyond where the "ball" is today to where it is going next. *Steve Rigby, CEO of Rigby Group* Steve Rigby is CEO of Rigby Group, a top 10 UK family business founded by his father, Sir Peter Rigby, in 1975. Over 30 years, Steve has guided Rigby Group’s technological and sustainable innovation, and scaled revenue from £1.5 billion to nearly £4 billion, doubling the workforce. He oversees strategy, finance, and investments and serves on the boards of Rigby Group companies, including SCC and Eden Hotel Collection. Dedicated to regional growth, Steve chairs The Rigby Foundation and Project MADE. He also champions UK entrepreneurship as Chair of Family Business UK (FBUK), is a member of the NatWest Mid-Market Growth Council, and a patron of The Entrepreneurs Network. Steve is a regular business commentator and has won numerous awards. *About the Podcast* The Future Forum podcast brings together leaders, thinkers and innovators to explore the ideas shaping tomorrow. For more information, head to www.futureforum.co Each episode explores the intersection of leadership, technology, creativity and systems thinking. Subscribe for more conversations about the future of leadership, innovation and creativity. #FutureForum #SteveRigby #britain *Chapters* 00:00 – Britain Is at a Crossroads 01:48 – Why Britain Must Run Towards the Future 03:21 – The Cost of Economic Disruption 04:58 – Inside Rigby Group 06:29 – Why Family Businesses Think Long Term 10:01 – Britain's Strengths: What Are We Good At? 11:14 – Britain's Biggest Weakness: Talking Ourselves Down 12:51 – Where Is Britain's Biggest Opportunity? 15:16 – No Business Is Safe From Disruption 16:44 – Steve Rigby's Mission Beyond Business 19:22 – Why Giving Money Away Can Be More Rewarding 21:05 – Should the Next Generation Run the Family Business? 22:20 – Are We Thinking Far Enough Ahead? 23:39 – AI, Jobs and the Future of Taxation 24:45 – Could We End Up Taxing Robots? 27:34 – Why Business and Government Need to Work Together 30:07 – Can Business Really Influence Policy? 32:38 – Why Britain Needs Long-Term Thinking 34:11 – Steve Rigby's Three Priorities for Britain 35:03 – Can Private Capital Help Britain Win the AI Race? 35:56 – Why Compute Could Decide Britain's Future 37:17 – Preparing Workers for the Future 39:56 – Would Steve Rigby Go Into Government? 42:18 – What Steve Rigby Has Changed His Mind About 43:23 – The Business Leader Steve Most Admires 44:17 – Loyalty vs Talent in Family Business 44:56 – The Technologies Steve Is Betting On 46:48 – Why You Should Live in "The Deep End" 47:59 – How Steve Learns About the Future 50:24 – Can Britain Remain Globally Relevant? 51:47 – Steve Rigby's Memo to the Future Learn more about your ad choices. Visit podcastchoices.com/adchoices

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