TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

Exponent of radical reindustrialization in the U.S.A. A weekly podcast with the people forging the future of American manufacturing. www.toolordie.com

TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire is a business podcast hosted by Joel Johnson & Alex Roy, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Joel Johnson & Alex Roy hosts TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

  Rae Jeong Left DeepMind To Implement Video AI on the Factory Floor

  Jul 22, 20251h 1mS0

  <p>🎙️ Maneva is building video-based AI agents that plug directly into real-world manufacturing environments and deliver real-time insights across safety, uptime, quality, and process improvement without changing the floor layout or installing a new camera system.</p><p>This week on TOOL OR DIE, we talk to Rae Jeong, Maneva co-founder and CEO. From his roots in a blue-collar Alberta town to AI research at Google DeepMind, Rae shares how his experience in robotics, factory work, and frontier AI led to Maneva’s mission: to democratize high-performance factory intelligence through edge-deployed, reinforcement-learning-driven video agents.</p><p>We cover the surprisingly hard ed...

  ListenShow Notes
• 

  TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

  Why Does Kevin Williams Keep Getting Static For Saying That Chinese Cars Are Good?

  Jul 10, 202556 minS0

  <p>Kevin William is a car journalist. He keeps going to China to drive new Chinese cars, write about what he sees and experiences and feels with his own two hands. But his reports about the rapidly increasing quality of Chinese cars for InsideEVs.com over the last year have been controversial for Western audiences, many of whom simply can’t believe a really easy-to-fathom, if painful concept: Chinese cars aren’t just really good now. They might be better than every other car being made.This episode isn’t about politics or U.S. ambition—it’s about reality. About what...

  ListenShow Notes
• 

  TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

  Daniel Bayerdorffer Rolls with the Punches

  Jul 8, 202546 minS0

  <p>🎙️ Not every manufacturing company is a giant or a startup. Some are still family-owned companies slogging it out, making key components that look simple but involve detailed problem solving every single day.</p><p>Numberall Stamp & Tool Co. is a family-run, rural Maine manufacturer making industrial marking tools for everything from lobster traps to Apollo missions. You’ve probably touched something they helped serialize—metal tags, numbered seals, marked valves—and never known it.</p><p>But the company’s real story is in its resilience. Founded during the Great Depression to stamp poultry leg bands, Numberall grew into a small but e...

  ListenShow Notes
• 

  TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

  Niron's "Zero Rare Earth" Magnets Will Change the Global Order

  Jul 1, 202549 minS0

  <p>🎙️ Magnets without rare earths. Didn’t even know it was possible. Yet Niron Magnetics is making them in Minnesota and very soon the rest of the world.Simply put, what Niron has done is one of the most exciting and important industrial-scale innovations happening in the United States today. Magnets are critical in the electric motors that power everything from EVs to drones to robotics.</p><p>But current magnets, like the ones in almost everything you own, need “rare earths” to function—rare earths that are sometimes mined in the United States, but never processed here. Which is why China oft...

  ListenShow Notes
• 

  TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire

  Chris Nolte Moved To Detroit To Help Hard Tech Startups Bloom

  Jun 26, 202553 minS0

  <p>🎙️ It’s easy to think America doesn’t manufacture anything, but it’s simply not true. But one of the open questions around manufacturing in 2025 is simply: what if American manufacturing were more connected? What if the factories, logistics partners, and service providers already exist but need a new kind of network—one with actual business operations answers—to unlock them?</p><p>Chris Nolte is a co-founder of Bloom, a Detroit-based operations marketplace (but with national reach) that helps emerging hardware companies scale. From electric motorcycles to autonomous robots and prefab homes companies, Bloom is helping hardware founders match with dome...

  ListenShow Notes

Recent guests on TOOL or DIE Podcast - Reindustrialize, Rebuild, or Retire. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.