Totally Content

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers – Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content. We will try to find out how to get organized, inspire you with new insights, find industry experts to share their knowledge and ideas, and ultimately make people totally content! totallycontent.substack.com

Totally Content is a technology podcast hosted by Matt Eaton and Elisabeth Knulst, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Matt Eaton and Elisabeth Knulst hosts Totally Content, a technology show with 12 episodes published.

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  Episode #1

  Interview with Adrian O'Meara

  Nov 10, 202533 minS3

  <p>To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss </p><p>* The importance of blending people, process, and technology in a DAM project. This includes the critical role of team dynamics, effective communication within global teams, and building relationships with technology vendors.</p><p>* How DAM systems are evolving, emphasising the need for vendors to establish the fundamentals first (Search, Store, and Rights), before focusing on shiny new features like AI. </p><p>* Advice for individuals just starting ou...

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  Episode #7

  Interview with Christine Le Couilliard from Henry Stewart Pt 2

  Jul 9, 202520 minS2

  <p>A quick episode before the summer break….</p><p>Your hosts, Elisabeth Knulst and Matt Eaton, welcome Christine Le Couilliard back to the podcast to talk about this year’s DAM Europe - the themes, the highlights, and what we can expect in the future.</p><p></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

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  Episode #6

  Interview with Christine Le Couilliard from Henry Stewart

  Jun 20, 202523 minS2

  <p>Christine Le Couilliard, Head of DAM Content talks to us about what delegates can expect to see and hear at Henry Stewart DAM Europe in London on 26 and 27 June 2025. We discuss what makes the European event so unique, the collaborative vibe of the conference, and some of the themes that will be covered. Christine gives us a brief glimpse of some of the speakers and topics set to appear at the event, from Twinning’s to Oxford University Press to All3Media.</p><p>For more details about DAM Europe 2025, click here: https://www.henrystewartconferences.com/events/dam-europe-2025</p> <br...

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  Episode #5

  Interview with Hans Fermont from Woodwing

  Jun 2, 202527 minS2

  <p>We talk to Hans Fermont, Chief Operating Officer at Woodwing, a content and information management solutions company about publishing. Hans describes the changes he’s seen in the way content is produced, managed, and distributed in the past 25 years, along with how systems have changed to support new business models. He argues why publishing is the most innovative industry when it comes to content and we discuss the AI use cases that are gaining traction to increase productivity. We discuss the ethical frameworks that need to be in place for publishers considering adopting AI. And lastly, as ever, we as...

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  Episode #4

  Interview with Paul Jackson from BMG

  May 9, 202527 minS2

  <p>Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio recordings to digital platforms like TikTok, and how metadata schemas support these relationships and enable improved search. We talk about the importance of the International Standard Recording Code (ISRC), technical metadata, and rights. Whilst BMG is looking at AI, we talk about the ethics and importance of provenance regarding the use of this technology. Paul gives us a preview of his talk at the forthcoming Henry...

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