Totally Radvertising Podcast

Welcome to the Totally Radvertising Podcast, your backstage pass to the world of creative advertising. Each week, we connect with top industry leaders—founders, CEOs, writers, directors, and innovators from the internet's fastest-growing brands. Discover the bold strategies and groundbreaking ideas that shaped their success, as we break down unforgettable campaigns and dissect what worked (and what didn’t). If you’re passionate about the creative process and curious about the future of advertising, this podcast is your ultimate guide. Join us and stay inspired by the stories behind today’s most impactful ads!

Totally Radvertising Podcast is a business podcast hosted by Creatably, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Creatably hosts Totally Radvertising Podcast, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Totally Radvertising Podcast

  Designing Products That Market Themselves | Tracy Smith, STM Goods

  Apr 10, 202556 minS0

  In this episode of Totally Radvertising, Dallin and Damian sit down with Tracy Smith, Chief Brand Officer at STM Goods, to discuss how innovative product development can serve as a marketing strategy. Tracy shares how STM Goods stands out in the crowded accessories market with their "smarter than most" approach, focusing on engineering solutions that solve genuine customer problems. The conversation explores how product innovation becomes marketing, the importance of designing distinctive brand elements into products themselves, and why marketing should always start at the product level. They also analyze a GMC Hummer EV commercial, discussing what makes advertising effective...

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  Totally Radvertising Podcast

  Building a Performance Brand with Creative Vision | Ben Perkins, &Collar

  Mar 27, 202534 minS0

  On this episode of Totally Radvertising, Damian and Dale sit down with Ben Perkins, founder of &Collar, who transformed dress shirts with performance fabric technology. Ben shares his entrepreneurial journey from a $300K company to over $50 million in revenue, discussing how creative marketing played a crucial role in that growth. They analyze advertising strategies from UGC to high-production commercials, and why some creative assets are still performing five years later. The conversation explores how &Collar navigated the challenges of COVID when dress shirts weren't in demand, the brand's discovery that 45% of purchasers are women despite the product being for men...

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  Totally Radvertising Podcast

  Smart Bets in Performance Marketing | Zack Litwack, Fourth Quarter

  Mar 20, 202549 minS0

  <b>On this episode of the Totally Radvertising Podcast, Damian and Dale are joined by Zack Litwack, founder of Fourth Quarter. Zack shares insights from his unique business model of investing in promising startups while driving their growth through data-driven performance marketing. The conversation explores how Fourth Quarter uses their "high tempo testing" methodology and ICE (impact, confidence, ease) scoring framework to prioritize marketing experiments for maximum ROI. They discuss the balance between creative impact and testing efficiency, the power of memorable jingles, and why YouTube is increasingly outperforming Meta platforms. Whether you're an early-stage founder looking for growth signals...

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  Totally Radvertising Podcast

  Creating a Brand That Sticks | Colby Bauer, Thread

  Mar 13, 202549 minS0

  <b>Co-founder and CEO of Thread, Colby Bauer, joins Damian and Dallin on this episode of Totally Radvertising to chat about the real hustle behind building a brand from the ground up. Colby shares the marketing strategies they used in Thread's early days to establish their reputation and how those strategies have evolved over time. Brands often face challenges when creating campaigns, especially around maintaining brand voice, and Colby discusses the power of expanding brand identity. Tune in to learn more about the creative decisions that have driven Thread's success! </b><br /><br />2:23 Ad critique and advice<br />18:51 Advertise like y...

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  Totally Radvertising Podcast

  Balancing Humor, Product, and Sales | Nicolas Alayo-Matos, True Classic

  Mar 6, 202558 minS0

  <b>Nicolas Alayo-Matos, who is the commercial video director from True Classic, joins Damian and Dallin for this insightful episode of Totally Radvertising. They ask Nicolas about his most rewarding campaigns and how he overcomes the challenge of striking the right balance between entertainment and sales when creating engaging content. They also talk about the risk associated with creative choices and how to keep product messaging and humor in sync. Nicolas shares how True Classic is leveling up its brand in the coming year and tactics he uses to track campaign performance. Tune in to learn more about omnichannel marketing...

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Recent guests on Totally Radvertising Podcast. Study who booked and why before you pitch.

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