Trade Show Insights

Whether you’re a seasoned exhibitor or headed to your first expo, Trade Show Insights helps you navigate the evolving landscape of exhibit marketing to maximize your impact. Host Marlys Arnold and her expert guests tackle current challenges and offer actionable advice to enhance your trade show success. This long-running series (since 2006) is the go-to resource for both show organizers and exhibitors to create memorable experiences that resonate with attendees. For over two decades, Marlys has advised thousands of exhibitors in consultations and workshops for events ranging from local consumer expos to major U.S. trade shows. She’s even written two books on the subject: Build a Better Trade Show Image and Exhibit Design That Works . She’s also th

Trade Show Insights is a business podcast hosted by Unknown Host, with 228 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Trade Show Insights, a business show with 228 episodes published.

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  Episode #7

  Understanding What Drives Attendee Behavior - TSI21.7

  Jul 28, 202639 minS21

  Ever wonder why some exhibits draw crowds while others get ignored? It’s not luck. It’s science. Specifically, it’s behavioral economics. I invited one of my favorite authors, Melina Palmer , to break down the brainy secrets behind attendee actions and how every element at your show can affect their behavior. You’ll learn how to: Design experiences that sync with attendees’ brains Offer moments of surprise & delight Lean into stories and emotion (Spoiler alert: You are not the hero!) Master the art of follow-up End on a high note

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  Episode #6

  Is Your Booth a Money Pit? - TSI21.6

  Jun 24, 20268 minS21

  You're standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You've spent serious cash to be on that show floor, between the booth fee, shipping, hotel, the staff time … and of course all those show services. But somewhere near the end of day one, that sinking feeling sets in & you wonder … “What are we really getting out of this?” While exhibitors may not admit it out loud, deep down they realize the problem probably isn't the show. It’s not bad booth location or even the economy. It’s something deeper.

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  Episode #5

  Using AI to Amplify (Not Replace) the Human Connection - TSI21.5

  May 26, 202630 minS21

  <p>Are you intrigued and excited by the rapidly-evolving world of AI?</p> <p>Or does it leave you feeling cautious and overwhelmed?</p> <p>If you're like most event professionals, it's probably a combination of both.</p> <p>So I invited Sam Eitzen, CEO and co-founder of Snapbar, to discuss the latest trends shaping event tech and why authentic attendee experiences are more important than ever.</p> <p>Listen as we share ways to future-proof your trade shows and elevate human engagement with:</p> Exciting ways AI is changing live events and trade showsLess obvious and advanced AI strategies...

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  Episode #4

  Why the Old Trade Show Playbook No Longer Works - TSI21.4

  Apr 28, 20266 minS21

  <p>Back in the “old days” (the early 2000s), trade shows were typically seen as a necessary line item in the marketing budget.</p> <p>Decisions were based on things like: “We always go to this show … all of our competitors will be there.”</p> <p>Success was measured in booth traffic and the number of business cards collected or badges scanned.</p> <p>But that just won’t cut it anymore!</p>

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  Episode #3

  Advocacy in Action: Championing Exhibitions on Capitol Hill - TSI21.3

  Mar 26, 202626 minS21

  <p>Even though the trade show and events industry supports millions of American jobs and generates billions in economic impact, many lawmakers still have no idea what a significant role we play in the economy.</p> <p>Until now. </p> <p>The Exhibitions & Conferences Alliance serves as the unified advocacy voice for the global events industry in major policy conversations on Capitol Hill and nationwide.</p> <p>In this episode with ECA President and CEO Tommy Goodwin, you’ll learn:</p> ECA's efforts to connect policymakers with the real impact of trade showsThe four "T" policy priorities (taxes, talent, tariffs, and...

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