Trade Tales

Business of Home's editor in chief Kaitlin Petersen talks to interior designers about nurturing creativity, finding a firm’s financial footing, setting goals and discovering their own version of success as a result.

Trade Tales is a arts podcast hosted by Unknown Host, with 187 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Trade Tales, a arts show with 187 episodes published.

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  Episode #190

  Ask Us Anything: Live with Evan Millard, Melissa Oholendt and Audrey Scheck

  Sep 30, 20261h 14m

  In a live edition of the show—recorded at the Four Hands flagship in Austin, Texas—designers Evan Millard, Melissa Oholendt and Audrey Scheck share advice on attracting more qualified leads, investing in photography, understanding profit margins and more. At the end, they fielded live questions from the audience on topics ranging from color trends to tech stacks. This episode was sponsored by Four Hands . LINKS Evan Millard Melissa Oholendt Audrey Scheck Kaitlin Petersen Business of Home

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  Episode #189

  Jay Jeffers on protecting your firm from a pipeline in flux

  Sep 23, 20261h 6m

  Jay Jeffers has never been afraid of chasing his creative ambitions, venturing into retail and hospitality and embracing the risks that come with it. More than two decades into his firm, he’s reflecting on what it takes to build a business that can weather growth spurts and the slower periods that inevitably follow. In this episode, he shares how he’s protecting his firm from pipeline volatility, the value in creating a workplace that attracts senior talent, and what he learned from the process of opening his own hotel.  This episode was sponsored by High Point Market and Minted . LINKS Jay Jeffers Kaitlin Petersen Business of Home

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  Episode #187

  Ali Faulkner on building a team that’s passionate about the client experience

  Sep 9, 20261h 16m

  Ali Faulkner’s first career in high-end hospitality has played a crucial role in shaping the firm she leads today—one in which everything from her firm’s back-end operations, to hiring and onboarding are crafted around delivering an ideal client experience. In this episode, she shares how outsourcing social media caused her inbound leads to multiply, how working with a sales coach transformed her calls with prospective clients, and how she’s building a work environment that allows employees to create accountability for themselves.  This episode was sponsored by High Point Market and Minted . LINKS Ali Faulkner Kaitlin Petersen Business of Home

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  Episode #186

  Ask Us Anything: How Shaun Crha presents product pricing to clients

  Sep 2, 202654 min

  In this episode, interior designer Sean Crha of Long Beach, California–based firm Wrenstead Interiors answers a question from a designer whose clients want to know exactly what she’s paying for product. Crha jumps in with advice on using a budgeting guide to prepare clients for prospective room costs, an alternative approach to fully itemized pricing, and why some information always remains internal to his firm.  This episode was sponsored by Four Hands . LINKS Wrensted Interior Kaitlin Petersen Business of Home

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  Episode #185

  How Kelly Finley is building a firm that brings her joy

  Aug 26, 20261h 2m

  Kelly Finley set out to create her ideal firm—and then, after bringing that vision to life, realized a large staff and juggling tons of projects wasn’t all she’d hoped it would be. Moving forward, she decided to go back to basics—discovering the projects, clients and charitable pursuits that truly bring her joy. In this episode, she shares how she created a custom database for her firm’s backend, using AI to catch ordering mistakes and why she decided to launch a nonprofit that operates alongside her design firm. LINKS Kelly Finley Kaitlin Petersen Business of Home

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