
Episode #50
The Art of the Shift: How Commercial Failure Unlocks Entrepreneurial Impact
In this episode, Fiona Bennington of Catalyst shares her journey through the world of invention and product design. She details how she developed an innovative wearable device to manage period pain - a product that successfully made sales and won a major category award, but ultimately served as a profound learning experience in commercial failure. Though her invention solved a painful, real-world problem, its lack of a scalable strategy taught her that engineering a great product is only half the equation. Fiona reflects on her critical identity shift from a problem-solving engineer who simply wanted to build things, to an entrepreneur who understands how to commercialise them. She explains why commercial viability is the ultimate foundation of sustainable, long-term impact. Today, Fiona brings these hard-won lessons to her role at Catalyst, empowering early-stage founders to turn their own inventive designs into scalable businesses. Tune in to discover why success and failure are both vital in the entrepreneurial journey. Brought to you in association with EY. The views and opinions expressed by guests on this podcast are their own and do not reflect the views or positions of EY or its other member Firms. EY proudly sponsors the Trading Up podcast but does not endorse or take responsibility for any statements made by individual guests. The Trading Up podcast is for informational and entertainment purposes only and does not constitute professional advice. Supported by - Queen’s Business School at Queen’s University Belfast offers world-class undergraduate, postgraduate, and executive education. The mission of Queen’s Business School is to educate and explore for the benefit of business and society. QBS is triple-accredited, an accolade which puts it in the top 1% of business schools in the world. As a member of the Global Business School Network, the School is connected through strategic partnerships across the globe. QBS engages with the business community to develop principled and effective leaders, provide student and graduate talent, and harness innovation through academic expertise. Hosted on Acast. See acast.com/privacy for more information.




