
Episode #1
Making the Business Case for Transit: Closing the Belief Gap
Transportopia Host Rick L'Amie talks with Sam Sargent of VTA in Santa Clara County California about how transit agencies can make the business case for public transportation: who to persuade, what arguments work, and how to close the gap between people believing transit is good and actually supporting it. The conversation covers four audiences (taxpayers who never ride, drivers stuck in traffic, riders weighing time and autonomy, and citywide observers), VTA’s unique role, the Transit Narrative Project findings, and practical strategies like frequency, customer experience, and making transit visible and trustworthy. Show Notes: The Transit Narrative Project VTA - Valley Transportation Authority

