Episode #5
S2 | EP5 Company Culture Is Your Only Real Competitive Advantage
In this episode, Henri breaks down why he believes company culture is the single biggest competitive advantage any tree care business can have, bigger than kit, pricing, or marketing. Drawing on 18 years of running HRG, Henri walks through the mistakes he made early on (including employing friends), the two-year stretch where staff morale scores collapsed from over 80% to under 30%, and what it actually took to rebuild trust with his team. He also shares how HRG's stand-down days and quarterly staff surveys work in practice, and makes the case for why the old "hard boss" style of management is losing ground to a more human approach. Want monthly accountability, systems and direct support from me? Join 40+ tree surgery business owners inside the Tree Surgeons Mastermind. tsbauk.co.uk/mastermind-join Want to sort your sales, marketing, operations, finances and mindset in 3 days? My Business Transformation Course covers all of it.S2E5 tsbauk.co.uk/3-day-course-page



