Trendy Words

Welcome to Trendy Words, the podcast about words and phrases that are popular in business and marketing, but are often misleading, meaningless, or outright bullshit. We talk about these words and what we could be writing or saying instead that is more effective.

Trendy Words is a business podcast hosted by Andrew Monro, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andrew Monro hosts Trendy Words, a business show with 13 episodes published.

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  Trendy Words

  Episode 13: "Exclusive" with Sarah Stiffin

  May 19, 202631 minS0

  <p>Far too often, "exclusive" isn't exclusive.</p><p>It's a word that *sounds" good, which leads some to thinking that sounding good is all that is required to sell something.</p><p>That probably worked at a time when exclusive usually carried meaning. But if that that time existed, it's long past. It's slapped on every marketing email, flyer, and phone pop-up, and there is almost never anything exclusive, nothing to feel special about.</p><p>But that doesn't mean exclusive can't be rehabilitated.</p><p>I sit down with email marketing strategist Sarah Stiffin on where it all...

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  Trendy Words

  Episode 12: "2025" with Jon McGreevy

  Dec 18, 20251h 4mS0

  <p> 2025 has been a right year for absolute nonsense. We name things using marketing words that aren't factually accurate. Critical thinking across the industry is at all-time low. Things that aren't marketing are being called marketing. And what's left is being used to focus on things that marketing often has the least influence.</p><p>Jon McGreevy and I round out 2025 with a highlight of AI, digital literacy, and the realities of businesses in the B2B and tech sector, and what we think needs to change if 2026 is going be better.<br>SaaSy as Fuck Podcast: https://saasyasfuck.substack.c...

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  Trendy Words

  Episode 11: "Elevate" with Olga Pope

  Dec 12, 202531 minS0

  <p>So much of our culture and formal education has encouraged and rewarded us to use "fancy" words when explaining things -- words that show off our education, make us feel sophisticated and important. But almost all of this notion fails when it comes to marketing, and it's a challenging process to unlearn that way of thinking about words. Olga Pope has raised picking fights over this kind of overly ornamental language to almost an art form, and today she's taking aim at one of the common and bland words you see, especially in ad marketing: "Elevate." It sounds elegant...

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  Trendy Words

  Episode 10: "Best Practices" with Samar Owais

  Dec 4, 202528 minS0

  <p>Best Practices in marketing are often a lie. At least, they are far less useful and relevant than best practices in other professions and disciplines. </p><p>Samar Owais, known for her stellar writing and penchant for picking fights with people online over how to compose an email, explains how, more often than not, marketing "best practices" are usually nothing more than herd behaviour, at best a starting point for developing marketing and content, but are so often used while avoiding listening to customers and using real data to make your message effective. </p><p>How to find Samar: <br>...

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  Trendy Words

  Episode 9: "Personal Brand" with Jo Watson

  Nov 13, 202535 minS0

  <p>Personal Brand.<br>This might one of the silliest and most pointless phrases in modern marketing. It means almost nothing beyond "things about myself" and it's questionable if committing to the idea has helped anyone market or sell anything. In this episode, I talk with copywriter Jo Watson CMgr MCMI (the extra letters are important) about why personal brand is mostly irrelevant and how to better approach the challenge of marketing oneself to the world.<br>Jo Watson on LinkedIn: https://www.linkedin.com/in/jo-watson-agoodwriteup/<br>Jo's website: https://agoodwriteup.com/ </p>

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