Trust The Process

Trust The Process is a podcast for founders and leaders who want to scale without chaos. Hosted by Jon Bassford, each episode explores how leadership mindset, operational excellence, and culture must work together to build organizations that actually grow and keep growing. Through real-world insights and proven frameworks, Jon helps leaders get curious about what’s really happening inside their companies, diagnose what’s not working, and install processes they can trust. The result? Fewer bottlenecks, stronger alignment, and businesses that are easier to run, fund, and scale. If you’re ready to replace guesswork with clarity and build a company that performs without constant firefighting, this is where you start.

Trust The Process is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Trust The Process, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Trust The Process

  Stop Waiting. Start Building with Alexander Piskunov | #23

  Sep 25, 202625 min

  Great ideas mean nothing if you never build them. Technology investor and government innovation advisor Alexander Piskunov joins Jon to discuss what actually separates promising startups from ideas that never get off the ground. Drawing on his experience deploying $300 million across 26 companies, Alexander shares what investors look for at different stages, why founders should focus on solving problems they personally understand, and why a workable product can be more valuable than a perfect one. They also dive into: • Where the biggest opportunities in AI are emerging beyond generative AI • Why infrastructure, energy, and data centers are becoming critical areas for innovation • How startup strategies differ between developed and emerging markets • Why the strength of a founding team can make or break an investment If you have an idea you've been sitting on, this conversation is your reminder to stop waiting for perfect and start building.

  ListenShow Notes
• 

  Episode #22

  Stop Managing People, Start Getting Curious with Michael Glatts | #22

  Sep 11, 202638 min

  What if the key to better leadership isn’t having all the answers, but asking better questions? In this episode, Jon sits down with Michael Glatts, a leadership development expert who uses improvisation, humor, and interactive workshops to help leaders become more comfortable with discomfort. Together, they explore why curiosity is essential to innovation, how leaders can create cultures where people feel safe sharing ideas, and why employees don’t always need to climb the corporate ladder to be valuable. They discuss: • Why asking questions before jumping to solutions can unlock better ideas • How leaders can recognize and build on employees’ strengths instead of focusing on their weaknesses • Why career advancement isn’t the same thing as employee success • How habits, fear, and ego can quietly kill curiosity and innovation • What leaders can do to create a culture where people feel comfortable challenging the status quo Michael’s message is simple: unleash the innovative spirit within yourself and your team. When leaders embrace curiosity, pursue the unknown, and give people the freedom to play to their strengths, better ideas and better outcomes can follow. Listen in for a fresh perspective on leadership, workplace culture, and what it really takes to create an organization where people want to contribute and grow.

  ListenShow Notes
• 

  Episode #21

  Building the Dream Without a Safety Net with Jarvis and Jade Handy | #21

  Aug 21, 202645 min

  What does it really take to turn an idea into a business when there is no guarantee it will work? Jarvis and Jade Handy are the husband-and-wife founders of Lock In, a fitness networking and accountability app designed to help people find workout partners, connect with trainers, discover fitness events, and build community. After seeing the constant demand for gym buddies and accountability partners, they decided to stop talking about the idea and actually build it, bootstrapping the app while balancing full-time jobs, three kids, and the realities of family life. In this episode, they open up about: • Taking immediate action instead of becoming an “armchair entrepreneur” • Bootstrapping an app and the unexpected financial costs of launching • Building a business with your spouse and keeping each other motivated • Knowing when to DIY and when to trust outside experts • Why the hardest moments might be happening right before a breakthrough Their story is a reminder that you don't need to have everything figured out before you start. Sometimes you just have to trust the vision, take the next step, and keep showing up.

  ListenShow Notes
• 

  Episode #20

  The Question That Changes Everything with Brandi Croghan | #20

  Aug 7, 202651 min

  What if one simple question could transform your leadership, your relationships, and even your life? This week, Jon Bassford sits down with Brandi Croghan, founder of The What If Collective, to explore how curiosity can become one of the most powerful leadership tools you have. After an unexpected corporate layoff, Brandi built a thriving business around a mindset that helps leaders replace fear with possibility, create stronger teams, and build cultures rooted in trust. Together, Jon and Brandi unpack why great leadership is less about having all the answers and more about asking better questions. They discuss how vulnerability creates trust, why belonging drives performance, and how small shifts in the way we show up can create extraordinary results at work and at home. In this episode, you'll discover: Why "What if?" can become your greatest leadership advantage How curiosity builds trust, connection, and high performing teams Why authentic leadership starts with taking responsibility for your own reactions If you're ready to lead with more courage, create deeper connections, and unlock new possibilities, this conversation will challenge the way you think about leadership and growth.

  ListenShow Notes
• 

  Episode #19

  The Website Mistakes Costing You Clients with Jeffro Fulkerson | #19

  Jul 31, 202624 min

  Your website could be costing you customers before you ever know they existed. This week, Jon sits down with Jeffro Fulkerson, founder of Fro Bro Web Technologies and creator of the Design What Sells Framework, to unpack why so many business websites fail to convert visitors into paying clients. Instead of treating a website like a digital business card, Jeffro explains how businesses can turn it into a high-performing sales tool by understanding their audience, clarifying their message, and making every page work with purpose. In this episode, you'll learn: Why more traffic does not always mean more customers How narrowing your audience can actually grow your business The simple homepage framework that answers the three questions every visitor is asking Whether you're launching a new business or wondering why your current website isn't delivering results, this conversation will help you rethink how your online presence supports your growth. Trust the process, refine your message, and build a website that works as hard as you do. Connect with Jeffro LinkedIn: https://www.linkedin.com/in/frobro/ https://cadmus.digital/

  ListenShow Notes

Recent guests on Trust The Process. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.