Two PreSales in a Pod

PreSales podcast hosted by Adam Freeman and Todd Janzen. We discuss the burning issues facing the PreSales world in a relaxed and conversational style.The world can get pretty serious, so join us with for a casual chat on all things PreSales.Listen to the podcast on your preferred platform with episodes posted regularly.

Two PreSales in a Pod is a business podcast hosted by Adam Freeman, with 83 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Adam Freeman hosts Two PreSales in a Pod, a business show with 83 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #84

  Episode 84 - The Human Advantage in an AI-First World

  May 8, 202646 minS2

  <p>Your buyers already researched you. Your competitors. Your product. And probably generated a shortlist with AI before the first meeting even started.</p><p>In this episode, we’re joined by Steven Morse (30+ year SE leader, founder of the SC Leadership Institute, executive coach, and former Salesforce global SE leader) to unpack what leadership looks like in an AI-first world.</p><p><br>We dig into:</p>Why SEs need to shift from “stable state managers” to wartime strategistsHow AI is amplifying the value of emotional intelligence, empathy, and human connectionWhy buyers still need confidence and belief before making big de...

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  Episode #83

  Episode 83 - Burn the Deck: How Presales Wins When Buyers Have AI Superpowers

  Feb 16, 202651 minS2

  <p>Buyers aren’t showing up to your first call “curious” anymore, they’re showing up pre-researched, pre-ranked, and powered by AI.</p><p>In this episode, we’re joined by John Brunswick (former Distinguished SE at Salesforce, founder of StoryPath.ai, and author of Burn the Deck) to break down what AI is changing in the buyer/seller dynamic.</p><p>We dig into:</p>Why AI gives buyers “superpowers” (and what that means for your first meeting)Why traditional product demos can feel like the worst first date everHow story becomes the envelope for your value, and helps you regain con...

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  Episode #69

  Episode 82 - The Rise of Forward Deployed Engineers with James Kaikis

  Dec 18, 202547 minS0

  <p>In this episode, James Kaikis (Co-Founder, PreSales Collective; Founder, GTM Shift) joins Adam + Todd to unpack the rise of Forward Deployed Engineers (FDEs) and what it signals for the future of presales: a world where proof beats polish, and the teams that win are the ones who can show it working—fast.</p><p>We get into:</p><p>What an FDE actually is (and why it’s not as “new” as it sounds)</p><p>The real driver behind the trend: the burden of proof and collapsing trust</p><p>Why the “harbor cruise” demo needs an upgrade</p><p>How AI...

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  Episode #69

  Episode 81 - How to stand out in a shifting presales job market

  Apr 15, 202545 minS0

  <p>The presales job market is evolving—leadership roles are competitive, and entry-level SE opportunities are tighter than ever. But there’s good news: hiring is picking up again. So… how do you stand out and land your next role?</p><p>We’re joined by Yuji Higashi, Co-Founder of PreSales Collective and Better Career, to break down:</p>The current state of the presales hiring landscapeWhy first-time SE roles are harder to land—and what to do about itHow to differentiate yourself and make the move you’ve been waiting for<p>Whether you're actively job hunting or just keeping your...

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  Episode #69

  Episode 80 - AI Fluency & the Future of Presales

  Mar 5, 202540 minS0

  <p>AI isn’t just another tool—it’s becoming a career-defining skill. In this episode, Zach Lawryk, Head of Solutions Engineering at OpenAI, joins us to talk about why AI fluency is essential for presales professionals. </p><p>We dive into how AI can streamline workflows, accelerate onboarding, and even reshape how we think about demos. Zach also shares practical ways to integrate AI into your daily life—both at work and beyond.</p>

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