Episode #72
Struggling With UGC Brand Deals? The MINDSET Shift That Transformed Her Business ft. Kati Jenkins | EP 72
If you've been pitching brands for weeks and hearing nothing back, what is that silence doing to the way you talk to yourself? Host Nate Flake sits down with Kati Jenkins, a coach at UGC Mastery Academy, for a mindset conversation he's been waiting for the right guest to have. If you're thinking about starting UGC or you've already hit a wall, this episode covers the part nobody hands you a checklist for. Nate and Kati talk about why starting your own business brings up things about yourself you didn't know needed work, and how the way you speak to yourself shows up in your pitching. Before UGC, Kati had spent eight years in network marketing while also selling jewelry during the holidays and homeschooling her two kids with no teaching background. She came into UGC sure it would be easy because she already knew how to make content, and she admits she got humbled on her very first assignment. Maybe you've sent pitch after pitch and started wondering what's wrong with you, or the people at home are supportive but have no idea what a brief is. Nate knows that feeling, because he spent his first year doing UGC mostly on his own while working corporate, and he says it took a real toll. Chapters: 00:03:05 - Why She Left Her Old Career Behind 00:04:43 - The Confidence That Backfired Fast 00:05:18 - When Pitching Felt Like Nothing Was Working 00:07:28 - Seven Months Until She Went All In 00:09:24 - The Moment She Knew Something Had to Change 00:15:12 - The Practice That Changed Her Perspective 00:17:15 - Why 30 Days Was Never Going to Be Enough 00:20:54 - How Long It Actually Took to Feel Different 00:22:31 - The 50 Things She Did Every Day 00:32:45 - What Really Holds Creators Back 00:38:45 - What Happens When Creators Almost Give Up 00:43:44 - Why Doing UGC Alone Makes It Harder Make sure to stay until the end, Kati shares the daily habit that changed how she sees herself, her husband, and her kids, and Nate, a self-described practical guy, pushes her on exactly how long it took to work. She also shares the hard question she asked herself about money while she was still stuck. Press play and learn the simple, free habit Kati credits with changing her mindset, plus an honest answer on how long you should give it before you decide whether it works. Kati's UGC Portfolio: https://katijenkinsugc.my.canva.site/katijenkins Kati’s Instagram: https://www.instagram.com/kati.jjenkins/ If you love the strategies we break down on UGC 101, you need to be in the room with us live. We’re hosting Creator Connect Dallas—the largest UGC event in the world—bringing 2,000+ creators and 100+ brands together under one roof. April 30 - May 2nd. Stop figuring this out alone and come build your business in person. Grab your tickets here: https://ugccreatorconnectevent.com/ Get $50 off your ticket price with the code UGC101PODCAST (Note: VIP & Elite passes are strictly limited!) FREE Call: Discover how to start UGC and land brand deals (even with 0 experience): Book a Call Now • Instagram: https://instagram.com/nateflakecreates • UGC brand deals: https://www.nateflakecreates.com ️ CREATOR TOOLS PERSONAL BRANDING CHEAT CODE: $25 off PoppyAI - the tool I personally use to come up with content ideas: https://start.getpoppy.ai/nate-H0Ihl UGC PITCHING TOOL - Bento: https://app.onbento.com/?acode=nate (Use code: NATE) ⚖️ AFFILIATE DISCLOSURE: If you sign up or purchase through them, I may earn a small commission at no additional cost to you (and usually gets you a deal).
