
UK Director Business
How a CRM can revolutionise your business | Matt Freestone, Founder & Managing Director of Unmatched
In this episode of the UK Director Business podcast, host Sue Wilcock and co-host Rob Thacker talk to Matt Freestone, founder of CRM and data services business, Unmatched. In this inspiring episode, Matt talks about how a CRM can revolutionise your business and how what he does helps organisations to build success with a purpose. He talks about his early career, from when he was 26 years old and in charge of a £2.5 million marketing budget, to starting his own business and now helping clients build £25k a month extra revenue. Matt offers practical insights and honest reflections that will resonate with business owners, directors and aspiring entrepreneurs alike. This episode is brought to you in association with Affinia, the accountancy and tax advisory firm helping businesses and individuals make better financial decisions with confidence. To find out more: http://www.ukdirectormagazines.co.uk/ -- 00:00 - Intro 01:35 - Who is Matt Freestone? 04:25 - Getting into Marketing 06:20 - Guerrilla Marketing 08:00 - Strategy vs Tactics 11:30 - Getting into CRMs 13:05 - What is a CRM? 15:00 - Business Start-up Story 16:36 - Impulsivity 19:00 - HubSpot Partner Programme 21:00 - How a CRM can Revolutionise your Business 28:20 - Getting £25k a Month in Extra Revenue (Case Study) 29:50 - How Automation Works 31:55 - Introduction to Affinia 34:20 - Integrating CRMs with AI Notetaking 38:15 - Matt's AI Executive Assistant 41:00 - GDPR in CRMs & AI 46:00 - Building a Business in a Crowded Market 48:00 - Does HubSpot own Your Data? 55:00 - The Future of Unmatched 57:30 - UK Director Business Club






