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sports
Hosted by Skybox · sports · EN-US · 74 episodes
Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives.Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
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Signup to Generate a PitchUnder The Number is a sports podcast hosted by Skybox, with 74 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Skybox hosts Under The Number, a sports show with 74 episodes published.
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Under The Number
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Under The Number
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Episode #46
Travis Hollman runs Hollman Inc., the largest locker manufacturer in the world. His lockers are in Alabama, Notre Dame, USC, UCLA, Oregon, the Lakers, the Raiders, and the Mavericks. If you have walked into an elite locker room in the last decade, you have probably stood inside his product.Brent Peus went on site in Irving, Texas to talk with him about what he sees from inside the arms race.Travis started at the family company in 1995, grew it from roughly $5 million to $28 million, got pushed out by his father in 2001, came back in 2011 to a business under $7 million, and finally bought it outright in 2016. Along the way he co-founded the Marshmallow Fun Company, launched the first relaxation drink in the US, and co-executive produced MTV's Bully Beatdown.They get into the economics nobody publishes. A pro football locker room runs $600,000 to $800,000. A good college locker room runs about $1.5 million. Everyone assumed NIL would collapse that spending. It went the other way.The conversation also covers the internal tracker Hollman built to follow coaches and athletic directors between jobs, why Phil Knight is the number one donor at Oregon and the number two donor at Oregon State, why Travis thinks the next conference realignment lands in three or four years, and what he would fix about college sports if he could fix one thing.CHAPTERS 00:00 On site in Irving with Travis Hollman 00:30 Buying the company back from his father 07:00 Raised by wolves and the old school sales mentality 09:00 The Planet Fitness cold call, the Chuck E. Cheese meeting, and the marshmallow guns 13:00 How you differentiate a locker 14:30 R&D, and why a locker is the only private space an athlete gets 16:30 Global sourcing and 200 POs for one Alabama build 18:30 College vs pro: the real budget numbers 21:00 Relegation risk, TV contracts, and the next realignment 23:30 What NIL actually did to facility spending 25:30 Following coaches, not schools 28:30 The degree problem Travis wants fixed 31:00 Sixty-seven new recruits and the culture question 33:30 High school kids with agents 35:30 Alabama, Oregon, Texas Tech, and the billionaire requirementUnder The Number is a Skybox Production. www.skyboxmedia.com
Under The Number
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Episode #45
https://www.skyboxmedia.com/ Dary Stone on the Protect College Sports Act — The Fight to Save College Athletics Dary Stone has done a little of everything — he's been a lawyer, real estate developer, political operative, chairman of the Texas banking commission, and chairman of the board at Baylor University. Today he's one of the central figures behind the Protect College Sports Act, the bill racing through Congress to put guardrails on a college sports landscape that's become, in his words, professional sports without a commissioner. In this episode of Under the Number, Brent sits down with Dary for an up-to-the-minute look at the most consequential legislation in the history of college athletics — and why its backers believe this is a one-shot window before the August Senate recess. We get into: How the NCAA's NIL loss morphed into an unregulated, uncapped pay-for-play system with no parity and no one in charge What the bill actually does — transfer rules, eligibility, direct-pay limits, antitrust protection for the NCAA, and the ability to pool media rights Why pooling media rights (à la the NFL and the 1961 Sports Broadcasting Act) could roughly double revenue for universities and protect women's and Olympic sports The SEC / Big Ten vs. everyone-else dynamic, and why competitive advantage is pulling against the health of the whole system How Dary and Cody Campbell merged their efforts into the Saving College Sports Board of donors, board chairs, and university presidents The bipartisan tightrope — unions, the employment question, plaintiffs' attorneys, and why antitrust protection needs 60 votes Private equity, bridge financing, and real estate plays like Tennessee's Neyland development — and Dary's warning to schools about "selling their souls" The midnight-phone-call work of Senators Maria Cantwell and Ted Cruz And to close: Dary's "art of the deal" — why the best deal is picking the right cause A rare, insider view of a live legislative fight from one of its key pieces of connective tissue. Under the Number is a Skybox production. Recorded on July 26 and July 27, 2026.
Recent guests on Under The Number. Study who booked and why before you pitch.
Super Bowl Champ, CBS Sports Analyst
Theragun Inventor, Therabody
Director of Sales Expertise, Republican Party in Harrison County, Mississippi
President of NAIOP's Greater Toronto Chapter, Senior Managing Director at Institutional Property Advisors, MiddleGround Capital
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