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sports
Hosted by Skybox · sports · EN-US · 84 episodes
Sports are serious business. On Under the Number, Brent Peus goes deep with the innovators driving the Sports Economy—from elite athletes and investors to visionary founders and executives.Get inside the deals, trends, and disruptions reshaping the industry. Whether you’re a fan, entrepreneur, investor, or industry insider, Under the Number offers cutting-edge insights into the world of sports business.
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Signup to Generate a PitchUnder The Number is a sports podcast hosted by Skybox, with 84 episodes on record and a Required Pod Score of 80.
Skybox hosts Under The Number, a sports show with 84 episodes published.
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Under The Number
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/ Mac Hereford is a Managing Director at Stedde Capital: https://www.steddecapital.com/
Episode #50
www.skyboxmedia.com Nick Ralston was a practice squad fullback for the Dallas Cowboys. When the team released him in 2022, he stayed in the building and joined Blue Star Innovation Partners, the Jerry Jones-backed private equity firm, as an investor. Now he is building AthleteOS, an operating system that treats the athlete as a business. We sat down in Dallas for a conversation on the Cowboys' 365-day money machine, the chain of introductions that took Nick from the locker room to Jerry's deal team, and the networking playbook behind one of the deepest Rolodexes in sports. The episode covers: Why the athlete should be run as a business, not managed as a player Inside the Cowboys' brand and IP flywheel What Blue Star Innovation Partners is and how Jerry Jones backs it Selling houses to teammates and getting hired by Jerry's PE firm The first Cowboy in 17 years to ask the front office about business Almost quitting football in 2020 How the Cowboys promote and protect the brand The college kid who spent $500K in NIL money What AthleteOS actually does LinkedIn vs. Instagram: 10,000 executive impressions beat 100,000 random ones Why NBA players have teams around them and NFL players don't The fractional C-suite and the athlete holding company Why the locker next to Dak Prescott was Nick's most valuable asset "Go network": the Rob Wexler advice that changed everything Givers, takers, and the law of reciprocity How to turn one meeting into a real relationship Why Zeke and Alvin Kamara had never spoken "Being Dak would be great, but I want to be Jerry" The Cowboys as the modern Disney flywheel Learn more about AthleteOS: https://www.athleteos.com/ #Skybox #SportsBusiness #SportsEconomy #DallasCowboys #NFL
Under The Number
Brent Peus Jr. is the Founder & CEO of Skybox: https://www.skyboxmedia.com/ Dominyck Bullard is the CEO of Athletiverse, Inc.: https://athletiverse.io/ Matthew Jester is an Investor at CNC Partners: https://www.cncpartners.co/
Episode #49
https://www.skyboxmedia.com/ Jamie Lissette was an early investor and operator at Athletic Brewing and PopUp Bagels. In this UTN Quick Hit, he breaks down the athlete premium in consumer brands. Jamie Lissette is a seasoned operator, investor, and board member with a track record of scaling high-potential consumer brands. He currently serves as Global Chief Operating Officer of Icelandic Glacial and is Managing Partner of TLP One, a private investment vehicle focused on emerging consumer businesses. Previously, he was founding COO of Athletic Brewing, interim CEO and President of PopUp Bagels, and founder of Hammerstone Markets, helping drive major growth, operational discipline, brand expansion, and successful investor outcomes across beverage, food, franchising, hospitality, and fintech. Jamie also serves on the boards of Wild Bill’s Craft Beverage Co., Cape May Brewing, and Bradish Johnson Co., Ltd., bringing deep expertise in operations, strategy, fundraising, growth, and brand building. 00:00 The investor behind the beer 02:21 Getting athletes into startups 04:11 The wellness bet 05:11 Early days at Athletic Brewing 06:11 The price of success 07:26 Mentors, peers, and family Music licensed through Soundstripe. Code: BXFJEIOCZXIBO81K
Episode #48
https://www.skyboxmedia.com/ Private Jets, Billionaires, and Solo Cups · Inside ALUM With CEO David Vialli David Vialli was standing in a Tuscaloosa townhome during the Texas-Alabama game when a broker looked around the room and said, "Just by the way, there's four private jets in this room and about $30 billion in net worth." Everyone was drinking high-end tequila out of Solo cups. That moment became ALUM. ALUM is the first luxury condo hotel and private members club built specifically for college markets. The flagship project in Tuscaloosa is 116,000 square feet, 68 units priced from $819,000 to $1.7 million, operated by Legends, with Derek Jeter as a board advisor and investor. In this episode, David breaks down the full model: how condo presales fund the entire project before the doors open, how he screens a college town, why Soho House's mistakes don't apply here, and what 10 to 12 open locations looks like by 2031. That 2023 Texas-Alabama game drew over 300 private jet landings. The Masters gets a little over 400. The airport maxed out and had to redirect overflow, and several hotels charged $2,500 to $3,500 a night. The club already exists. ALUM is building the clubhouse. Learn more: https://www.alumclubs.com/ 00:00 The $30 billion townhome 02:39 The OpCo / PropCo model explained 04:26 Why college towns aren't cyclical anymore 11:21 Who buys a $1.7M condo in Tuscaloosa 17:04 How ALUM screens a college town 19:43 The university relationship 21:05 Legends, the Cowboys Club, and the membership model 23:24 Derek Jeter as a partner 29:47 Soho House vs. ALUM 34:16 Graduate Hotels paved the road 35:39 Where ALUM is in five years Music licensed through Soundstripe. Code: BXFJEIOCZXIBO81K
Recent guests on Under The Number. Study who booked and why before you pitch.
Super Bowl Champ, CBS Sports Analyst
Theragun Inventor, Therabody
Director of Sales Expertise, Republican Party in Harrison County, Mississippi
President of NAIOP's Greater Toronto Chapter, Senior Managing Director at Institutional Property Advisors, MiddleGround Capital
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