Unfiltered Influence

Welcome to Unfiltered Influence - the no-BS podcast for influencers, creators, and thought leaders who are ready to turn their personal brand into a thriving business. Hosted by Charlie Hobbis, founder of OAC and a seasoned expert in influencer marketing, this show removes the filter on an industry that’s often felt like a closed book.Each episode brings honest conversations, myth-busting insights, and expert strategies to help you grow, monetise, and scale your influence. Whether you're just starting out or ready to take things to the next level, you'll walk away with actionable tips and a fresh perspective on what’s possible. This podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Unfiltered Influence is a business podcast hosted by Charlie Hobbis, with 19 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Charlie Hobbis hosts Unfiltered Influence, a business show with 19 episodes published.

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  Episode #6

  Scaling Your Influence: Gaining Capacity And Defining Your Brand.

  Dec 8, 20258 minS2

  <p>Ever wonder what it takes to transform your creative hustle into a true business? Join Charlie as she reveals the game-changing mindset shift from solo content creator to CEO of your brand. Discover how defining your values, diversifying your income, outsourcing with intention, and tracking your progress can help you beat burnout and scale your influence. Step into leadership and start running your brand like the thriving business it deserves to be.</p><p>Key Timestamps:</p><p>(0:00) - Becoming the CEO of Your Brand.</p><p>(01:04) – Understanding the power of clarity.</p><p>(01:55) – Defining What Your Brand Stands.</p><p...

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  Episode #5

  Level Up Your Brand Deals: Turning One-Off Campaigns into Long-Term Partnerships

  Dec 1, 202511 minS2

  <p>Unlock the secrets to securing repeat brand deals and building long-term partnerships as a creator! </p><p>In this episode, Charlie breaks down why one off campaigns aren’t enough, reveals the most common mistakes after content goes live, and shares proven strategies for staying on a brand’s radar. </p><p>Discover how to follow up, add extra value, communicate with impact, and transform your campaigns into a thriving, sustainable career. Perfect for creators looking to level up their collaborations and grow lasting relationships with their favorite brands!</p><p>Key Timestamps:</p><p>(00:44) - Why Follow-Up Is Your...

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  Episode #4

  The Strategy Behind Influencing: Systems, Strategy & Sustainable Growth

  Nov 24, 202514 minS2

  <p>Think influencing is just snapping photos and posting stories? Think again! This week we reveal the untold story of what it really takes to succeed as an influencer. </p><p>From pitching brands and managing creative approvals, this episode pulls back the curtain on the systems, challenges, and strategy required to build and monetise a personal brand. </p><p>Whether you’re a seasoned creator, an industry newcomer, or just curious about the billion-dollar creator economy, you’ll leave with practical takeaways, inspiration, and a new respect for the hustle behind the scenes.</p><p>Key Timestamps:</p><p>(00:00) – Setting...

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  Episode #3

  The True Value of Influence: Demystifying Pricing, Metrics, and Monetisation

  Nov 17, 20259 minS2

  <p>In this episode of Unfiltered Influence, host Charlie Hobbis unpacks the real numbers behind what creators can earn and should be earning in the booming influencer economy. We dive deep into how brands determine value, the metrics that matter (including CPM, reach, and conversion rates), and why most creators are undercharging for their impact. </p><p>Charlie shares insider benchmarks, actionable strategies for auditing your pricing, and tips for communicating your worth to brands. Whether you’re a seasoned influencer or just getting started, this episode is packed with insights to help you monetise your content confidently and fairly.</p>...

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  Episode #2

  Breaking Free from Gifted Collaborations: Knowing Your Worth in the Creator Economy

  Nov 10, 202514 minS2

  <p>In this eye-opening episode of Unfiltered Influence, dive deep into the controversial world of gifted collaborations. Learn why creators should stop accepting unpaid work, understand the true value of your content, and discover alternative strategies to build your portfolio and monetise your influence.</p><p>Key Timestamps:</p><p>(00:00) Introduction: UK Creator Economy Stats and Industry Overview</p><p>(01:30) What Are Gifted Collaborations? Breaking Down the Unpaid Work Model</p><p>(04:15) The Hidden Costs: Why Free Products Don't Build Your Business</p><p>(06:45) Alternative Strategies: Affiliate Schemes and User-Generated Content (UGC)</p><p>(09:20) Navigating Brand Negotiations: Setting Professional Boundaries<...

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