
Episode #7
Our "Why" Behind Unmasking Shame™
<p>Why do we talk about shame so much? Because it's more relevant right now than ever. In this episode of Unmasking Shame, Austin Hatch and Heather Heide dig into the real "why" behind their work — and specifically, why shame (not guilt) is the key to genuine accountability.</p><p>We unpack the difference between honesty and weaponized "honesty," why the old guilt-based accountability model doesn't actually change behavior, what carried shame looks like, and how shame — done right — builds self-awareness, integrity, and healing community instead of harm.</p><p><b>In this episode:</b></p>Why accountability isn't about being...

