Unpacked with Casey Armstrong

Unpacked is where the truth behind starting and growing a brand comes out. Casey Armstrong, Chief Business Officer at ShipBob, sits down with the founders and CEOs who have built the new age of household name brands and asks the questions you wish you could. What broke. What did they get wrong. What would they do differently. And what drives them to do what they do. Every founder and business has a story. Most of them never get told. New episodes drop weekly. Subscribe wherever you listen.

Unpacked with Casey Armstrong is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Unpacked with Casey Armstrong, a business show with 0 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #3

  Greg Taylor (Step One) - Starting with $800 and Couch Surfing to 30M Units Sold and IPO

  Sep 2, 202647 minS0

  <p>On this episode, Step One Clothing CEO and Founder Greg Taylor joins us to unpack: </p>Starting with $800 to his name and living on a friend's couch, and the moment a billionaire's friend told him his underwear idea had a "0.1% chance" of ever making a dollar Why Greg flew to China's Canton Fair with no brand, no samples, and no name, and got laughed out of factory after factory before one agreed to work with him The "cup sizes for men" idea that seemed absurd to manufacturers but became the breakthrough behind Step One's anti-chafe design How Greg ran qual...

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  Episode #2

  Harley Finkelstein (Shopify) - Building a 100-Year Company & the Future of AI Commerce

  Aug 26, 202630 minS0

  <p>On this episode, Shopify President Harley Finkelstein joins us to unpack:</p>Why Harley says entrepreneurship is "the greatest equalizer," and how watching his refugee father and his grandfather's egg stall shaped how he thinks about starting a businessThe research Shopify did into why the average tenure of an S&P 500 company has dropped from 30 years to under 20, and what that taught Harley about building a "100-year company"Why Shopify deliberately ships features before they're fully baked, and which parts of the platform, like checkout and payments, are never allowed to breakWhat happened when Harley typed the same request...

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  Episode #1

  Ben Diamond (True Classic) - Scaling to $1B, Surviving Tariffs, and the Costco Playbook

  Aug 19, 20261h 1mS0

  <p>On this episode, True Classic CEO Ben Diamond joins us to unpack:</p>Why landing a plane on Catalina Island can feel like flying off a cliff, thanks to a runway optical illusion most pilots never see comingBen's 3-part hiring filter (wisdom, intelligence, attitude) and the interview questions he uses to find out if someone actually has gritWhy 2025 was the hardest year of Ben's career...and the most rewarding oneWhat a Foreign Trade Zone is and how it nearly fixed True Classic's cash flow problem overnightWhy True Classic built its customer relationship online first, years before it ever touched...

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  Unpacked with Casey Armstrong

  Welcome to Unpacked with Casey Armstrong

  Aug 6, 20261 minS0

  <p>Every founder and business has a story. Most of them never get told.</p><p>Unpacked with Casey Armstrong is coming soon. New episodes drop weekly. Subscribe so you don't miss Episode 1.</p>

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