
Episode #189
Stop Being Nice And Start Leading with Justin Ricklefs
What if caring for your people wasn't the thing that slows results down, but the very thing that drives them? On this episode of Unpacked with Ron Harvey, Justin Ricklefs — founder and CEO of Guild Collective, a human-first brand agency in Kansas City — joins the show to unpack the ideas behind his book, Give a Damn: The Catalyst for Caring Companies. Ron and Justin dig into why care and commerce can coexist, and why the leaders who genuinely give a damn tend to build healthier, more loyal, and higher-performing teams. In this episode: Why caring and results are not opposites, and how leaders quietly lose their best people when they treat them as either/or The critical difference between being nice and being kind, and why avoidance dressed up as care is really self-protection Justin's framework of core leadership characteristics — curiosity, compassion, and clarity — and why clarity means telling the truth and giving honest feedback What publicly tearing a team apart does to trust, and why trust, once broken, shatters like a coffee mug dropped on a tile floor How to lead through high-pressure moments by moving toward curiosity instead of projecting false certainty Why "pressure is a privilege," a lesson shaped by Justin's years working in the Kansas City Chiefs front office The simple five-minute daily habit — handwritten notes and naming gratitude — that any leader can start today Justin Ricklefs is the founder and CEO of Guild Collective and the author of Give a Damn: The Catalyst for Caring Companies, available now on Amazon. Connect with Justin on LinkedIn, where he writes almost daily about leadership, care, and building human-first brands. Unpacked with Ron Harvey is hosted by Ron Harvey, Vice President and Chief Operating Officer of Global Core Strategies and Consulting in Columbia, South Carolina, where the guiding belief is simple: people always matter. Connect with Ron Just Make A Difference: Leading Under Pressure by Ron Harvey “If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.” Learn more about Global Core Strategies . . . . . Disclaimer: The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained in this podc...

