Episode #121
How This Couple Left Corporate America to Build a Life They Love
Welcome to episode 121 of Unpredicted Entrepreneur. In this episode, you’ll learn how leaving corporate franchise leadership can lead to a successful entrepreneurial journey. Discover the realities of building your own business from the ground up. Craig and Kristen Jooste share the raw details behind their decision to quit their corporate roles. This conversation explores the actual risks, the long hours required, and the trade-offs they made to gain control over their professional lives. If you’re considering starting a business or currently feel stuck in a corporate environment, their story offers a realistic look at the transition. We discuss the specific challenges of business ownership and how the initial struggle paved the way for more autonomy. By examining their entrepreneurial journey, you will gain perspective on whether the path of an entrepreneurial life aligns with your own goals. Understanding the sacrifice needed to leave corporate franchise leadership is essential for anyone weighing a similar career pivot. Subscribe for weekly business strategy breakdowns and share in the comments: What is the biggest challenge holding you back from starting your own venture? Contact Information and Free Resources: Connect with our guests: Craig Jooste - https://www.linkedin.com/in/craigjooste/ Kristen Jooste - https://www.linkedin.com/in/kristen-jooste-1a6bb939/ Follow: Genie Senior Services - https://www.linkedin.com/company/genie-senior-services-north-america/ Connect with our hosts: Sara Waskow - https://www.linkedin.com/in/sarawaskow/ Roxanne Rapske- https://www.linkedin.com/in/roxannerapske/ Would you like to learn more about our FREE Franchising Resources? Use this link to receive all of the information: https://linktr.ee/Frannetdfw Discover more about our franchise consulting at https://www.frannet.com/ Chapters for this episode: 00:00:00 Introduction: Building a Life, Not Just a Business 00:01:02 Meet the Guests: Craig and Kristen Joost 00:01:56 Early Careers and Jumping into Entrepreneurship 00:03:19 Building and Franchising the Handyman Business 00:05:08 What is Genie Senior Services? 00:06:48 Lessons Learned from Franchise and Ownership 00:10:23 Expanding from Canada to the U.S. 00:13:07 Who Makes the Ideal Genie Franchisee? 00:16:19 Multi-Territory and Scaling Opportunities 00:19:35 Advice for Prospective Franchisees 00:23:24 Culture, Fit, and Contact Information 00:24:30 Closing Remarks and Thanks #entrepreneurship #businesspodcast #businessownership #franchiseconsulting #unpredictedentrepreneur
