
Episode #19
It's Memes That Keep Us Together
Bag Six of Twenty Hello dear show notes readers! Dan opened this one by telling me he'd cracked back open a Land Rover Defender Lego set he bought two and a half years ago. It came with twenty bags full of bricks, he'd made it to bag six, and then life turned upside down and it sat there. He's up to nine now. I admitted that as a kid I couldn't stand letting friends play with my perfectly arranged sets. Neither of us knew at the time that the Legos were going to come back at the end of the hour and quietly explain the entire episode. Then Dan brought up the Fed and gave us the best reframe we've had in a while. Everyone is up in arms that Warsh is ruining Fed independence. Dan thinks he's protecting it. "He might be an antagonist, but he's an antagonist to how things have been done, not to the actual institution itself." I walked into that segment with a position and walked out of it standing on a balance beam, which I suspect was the goal. From there: the US Treasury stepping in behind the yen, whether fewer FOMC meetings is opacity-as-cowardice or opacity-as-strategy, the SEC's push toward semi-annual filings, and me pulling up a chart live on air in order to be wrong about mortgage rates by roughly one calendar year. The fact-check does not let me off. The middle of the hour is a build episode. I showed Dan the backend I stood up for the site ( www.unqualifiedadvicepodcast.com ) including a book library, a market-research screener, an actual database instead of another pretty front end. We both landed on the same premise: go make something and be willing to throw it away in two weeks. Buried in that stretch is the sentence I keep coming back to. Dan, talking about the one guy in the corner who knows Google Cloud's menu system: "it requires you to get good at something that you no longer have to get good at." A few minutes later he finishes the thought β "But now the agent knows both." If you skip everything else, start at 38:24. We land in agentic commerce, disagree productively about whether consumers or businesses hand over the credit card first, briefly attempt to found a Fastenal competitor, abandon it inside ninety seconds for the correct reason: that maybe the AI winners are the companies already sitting on enormous physical infrastructure waiting to be optimized. Then Zeihan, the Geopolitical Cousins two-parter, a genuinely unsettling scenario about gated communities and what's left of the nation-state β and Dan hauling us back with the Legos. Use the frightening forecasts as instructions and play sets, he says. Don't be afraid to break them apart. Which brought me to the thing I'll leave you with. None of this is architecture. Nobody poured a foundation and set steel beams. It's behavior, all the way down. It's literally memes that are holding us together β it's memes that keep us together β and that should make you feel better rather than worse, because it means the whole thing can change. Thanks for listening, as always. Go get the reps in. Cheers, Sean Books Discussed Stress Test: Reflections on Financial Crises by Timothy F. Geithner β Dan's recommendation; added to the reading queue live on air. The End of the World Is Just the Beginning by Peter Zeihan Geopolitical Alpha by Marko PapiΔ The Prince by NiccolΓ² Machiavelli Dune by Frank Herbert Red Rising by Pierce Brown The Iliad by Homer Shows & Films Discussed The Martian β the space pirate bit Elysium The Hunger Games Tools & Platforms Mentioned Kabu Β· Notion Β· GitHub Β· Claude, Claude Code and Cowork Β· Codex Β· Wispr Flow Β· Vercel Β· Astro Β· Firebase Β· Google Cloud and Google Workspace Β· Shopify Β· Stripe Link Β· the eBay API Β· Goodreads Β· Kindle Β· Audible Β· Namecheap Β· GoDaddy Β· Truth Social Β· LEGO Companies Discussed Federal Reserve Β· US Treasury Β· Bank of Japan Β· Japan's Ministry of Finance Β· SEC Β· Kabu Β· O'Shaughnessy Β· Shopify Β· WooCommerce Β· Amazon and AWS Β· Google Β· Vercel Β· Anthropic Β· OpenAI Β· Notion Β· Stripe Β· eBay Β· Fastenal Β· Grainger Β· MSC Industrial Β· McMaster-Carr Β· BCA Research Β· Trump Media (Truth Social) Β· LEGO Links & References Kabu β Dan's Japanese equity research platform. He plugged it twice in thirteen minutes, and asked us on air to make sure it landed here. Geopolitical Cousins β Jacob Shapiro and Marko PapiΔ. The two-parter Dan raves about is Ep 73, "This Is The Way The World Ends," and Ep 74, "Lessons Learned," both with Matt Gertken and Peter Zeihan. FOMC statement, July 29, 2026 β the hold, and the three dissents. SEC proposing release 33-11414: Semiannual Reporting β the actual Form 10-S proposal. Freddie Mac Primary Mortgage Market Survey β where I should have looked before opening my mouth. Goldman Sachs: What the Capex Boom Means for Stock Investors β the "physical infrastructure over virtual assets" thesis, published eleven days before we recorded. Shopify's new Collections experience β the release Dan is waiting on an app update to use. PowerReviews on star ratings and conversion β the data behind the 4.3-star correction. Peter Zeihan β Acceptable Range β the book he's actually writing. Unqualified Fact-Check We said some things. Here's how we did. = Nailed it | = Close enough | = Whiffed it The US Treasury really did step in behind the yen Dan said the US Treasury β not the Fed β helped Japan's Ministry of Finance support the currency, and made a point of noting that "being specific with the bodies probably matters a lot here." He's right on both counts. On July 31, 2026, Japan's MoF ordered and the BoJ executed yen-buying intervention, and the US joined it, with the New York Fed acting as agent for the Treasury's Exchange Stabilization Fund β and notably selling euros rather than Treasuries to fund the purchase. Bessent confirmed it publicly on August 3 and said the US "will not hesitate to participate in further joint intervention." USD/JPY had peaked at 163.93 on July 24 and fell to roughly 155 on the operation. Full marks, including for the institutional pedantry. "He wants to get rid of the September meeting" Dan, on Warsh. The meeting-reduction push is absolutely real β the New York Times broke on July 31 that Warsh had floated cutting the FOMC's eight annual meetings to a "six plus two" structure, six rate-setting meetings plus two on broader economic topics, and had asked officials for written views rather than opening a debate. But nobody proposed cancelling September specifically. September 15β16 is still on the published calendar, and it's the most likely venue for announcing a new cadence, which would probably start in 2027. Right thesis, wrong meeting. "This trade has been called the widowmaker for years" β the yen carry trade Dan. The widowmaker is shorting Japanese government bonds , not the yen carry trade. For three decades, betting that JGB yields had to rise looked like free money, and instead deflation pushed prices up and bled traders dry year after year. The carry trade is a cousin β both are bets against Japanese easing persisting β and it has earned its own reputation for picking up pennies in front of a steamroller, ask anyone who was around in August 2024. But the nickname belongs to the JGB short. Consolation prize: the widowmaker finally paid off. Bloomberg ran "Japan's Bond Widows Are Finally Having Their Day" in January. "Mortgage rates started the year about six-eight, six-nine" Me, pulling up a chart live and getting the shape right and the numbers off by a year. Freddie Mac's 30-year fixed opened 2026 at 6.16% . The 6.8β6.9% figure is January 2025 (6.93%). Rates then bottomed at 5.98% the week of February 26 β so they didn't just look like they might go below six, they went below six, for the first time in three and a half years. And at the time we recorded they weren't at 6.5% but 6.66% , hitting 6.69% four days later. Directionally correct, decimally adrift. The SEC really is pushing semi-annual filings I said there was a push to get the SEC to move from quarterly to semi-annual reporting. There's a formal proposing release, not just talk. Chairman Paul Atkins proposed it May 5, 2026 (File S7-2026-15): a new Form 10-S letting companies file one semiannual interim report instead of three 10-Qs, optional, elected by checkbox on the 10-K cover, reversible each year. The comment period closed July 6 with hundreds of thousands of responses, and one tracker found under 1% of commenters in favor. One deflating detail for the "think of the savings" argument: the SEC's own estimate of the cost reduction is about $198,000 per issuer per year. "It's a voting machine now and a weighing machine later" Dan. The idea belongs to Benjamin Graham and David Dodd, from Security Analysis in 1934 β but their actual line is "the stock market is a voting machine rather than a weighing machine," with no short-run/long-run split anywhere in it. The temporal version everyone quotes is Buffett's refinement from the mid-1970s, which he later credited back to Graham. Dan had the concept and the right lineage; the phrasing he used is Buffett's. Geithner as "lead point man" on the Asian crisis Dan, hedging out loud on the date β "the eighties? late eighties, nineties? In the nineties or early two thousands?" The nineties guess is the right one: the Asian financial crisis ran from July 1997 into 1998. On the role, Geithner was Treasury's Assistant Secretary for International Affairs during the acute phase and then Under Secretary. Central, yes. Lead point man, no β that was Rubin and Summers, with Geithner as the operational lieutenant. The book is Stress Test (2014) and it deserves the recommendation. Partial credit, generously awarded for flagging his own uncertainty before we could. The Geopolitical Cousins four-way Dan got every element of this right. Jacob Shapiro and Marko PapiΔ host; Ep 73, "This Is The Way The World Ends," dropped July 29 with Matt Gertken and Peter Zeihan, and Ep 74, "Lessons Learned," dropped July 31 with the same four β billed as a reunion of four Stratfor alumni. PapiΔ did write Geopolitical Alpha (Wiley, 2020), and he and Gertken are both at BCA Research. Those two episodes landed four days and two days before we sat down. Dan was reporting live. "He is in the process of writing" β a Zeihan sequel Dan, after I asked whether it was time for a follow-up to The End of the World Is Just the Beginning . Zeihan is writing. It is not a sequel. What's coming is Acceptable Range , his first work of fiction β a geopolitical thriller, the first of a planned trilogy, from BenBella, forthcoming in early 2027. No nonfiction follow-up has been announced. Half credit: the man is at a keyboard. Shopify "down from a few years ago and trading at a hundred and fifteen EPS" Me, off a live chart, with the number right and the word wrong. 115 was the trailing P/E on July 31, 2026, not the EPS β actual EPS was about $1.02 . On "down from a few years ago": true against the 2021 peak, but Shopify's all-time high was $179.01 on October 29, 2025 , nine months before we recorded, so "down from last autumn" is the honest framing. And the high multiple is less about reinvestment than about GAAP noise from marking equity stakes to market. Postscript that would have irritated me at the time: Shopify reported Q2 three days later and the stock jumped 17%. The Mag 7 really are pouring it into hard infrastructure Dan, on where the AI money is actually going β "the populist outlook is they're spending way too much of it." The spending is real and larger than most people picture. Goldman models AI-provider capex at $755 billion in 2026 and $920 billion in 2027 , and the character of it has changed: the Magnificent 7 are now funding capex with debt rather than operating cash flow, which is what put depreciation and free-cash-flow drag into the earnings conversation this summer. Alphabet raised its capex guidance on July 28 and the stock sold off β five days before we recorded. Dan's read of the mood was current to the week. "If your Amazon listing goes below four point three, you're screwed" Dan. There is no cliff at 4.3. PowerReviews, working across more than 20 million product pages, finds a smooth gradient β the biggest conversion jumps come from climbing out of the 3s into 4.0 and above, and conversion keeps improving up through 4.75β4.99. Northwestern's Spiegel Research Center puts the actual sweet spot at 4.2 to 4.5 , with purchase likelihood declining as you approach a perfect 5.0, because 46% of shoppers distrust a flawless rating. So 4.3 isn't the edge of the cliff. It's the middle of the beach. "Three is normal, four is pretty good, five is almost impossible β Japan or Germany" Dan, with me equally unsure and both of us blaming the same tweet. Split verdict. Japan: supported. MeasuringU found Japanese respondents scored 8β15% below US respondents across every item tested and were 2.4Γ more likely to choose the neutral middle option. Germany: contradicted. The same study found German scores similar to or higher than American ones. The German 1-to-6 school scale does treat 3 as satisfactory β but there, 5 and 6 are failing grades, not unattainable excellence, so it's a reversed scale rather than a stingy one. Partial credit, because you both hedged before we could. BONUS: the space pirate is real. I paraphrased The Martian early on and got the spirit of it. The actual line, Sol 381: "I will take control of a craft in international waters without permission. That makes me a pirate! A space pirate!" The reasoning is the good part β no country can claim Mars, so by treaty maritime law applies, so Mars is international waters. Final Score: 4 green, 7 yellow, 2 red Two guys who read a lot, riffing with one chart open between them. The Fed stuff held up better than the mortgage numbers, which is a sentence I did not expect to write. Chapters 00:00 - Cold Open: It's Memes That Keep Us Together 00:21 - Lego Sets, Space Pirates, and Open-Ended Play 04:31 - Warsh Holds, the Fed Dissents, and Nobody Knows Why 06:28 - Ruining Fed Independence or Protecting It? 07:58 - The $100K Truth Social Feed (and a Kabu Plug) 10:12 - Quarterly vs. Semi-Annual: Who Earns the Premium? 12:13 - Fewer Meetings and the Case for Opacity 13:48 - Mortgage Rates, Tariffs, and the Bond Seesaw 16:22 - Japanese Equities, the Yen, and the Widowmaker 20:26 - The Backstop: What It Means That the US Stepped In 21:22 - Geithner, the Asian Crisis, and the Reading Queue 22:21 - Truth in Ratings: Goodreads, Amazon, and Grade Inflation 27:18 - What Sean Built: A Backend, a Database, and a Book Library 31:02 - Google Cloud, Claude, and Staying in the Driver's Seat 34:21 - Market Screeners, WIP, and a Message Out of Time 35:32 - Just Build Something: Vercel, Domains, and Art Projects 38:24 - Legible Process Knowledge vs. Taste 40:10 - Dan's Shopify Plug: Agentic Commerce Arrives 41:52 - Shopify's Valuation and the Market-Share Question 44:27 - B2B, Reorders, and the Agent That Knows Your Inventory 46:43 - Can We Build the Fastenal Competitor? 48:02 - Physical Infrastructure Is the AI Trade 50:04 - Zeihan, Geopolitical Cousins, and Holding Ideas Lightly 52:45 - Gated Communities and the Nation-State Question 56:36 - Models Aren't Reality β It's Memes That Keep Us Together 58:15 - Notion as the Agent's Brain 1:01:34 - Voice Agents, Codex, and Picking the Right Interface






