
unSeminary Podcast
The Myth That’s Quietly Stalling Your Disciple-Making with Vick Green
Welcome back to another episode of the unSeminary podcast. Weβre talking with Vick Green , CEO of Replicate Ministries and co-author of Movement Ready Church . Replicate helps churches across denominations and sizes strengthen their disciple-making culture, clarify their vision, and mobilize people to make disciples where they live, work, and play. Is your church busy but unsure whether people are actually being transformed? Do you have a clear pathway for discipleship but struggle to see multiplication happen outside your programs? Tune in as Vick challenges several common assumptions about disciple-making and offers practical ways to measure transformation, mobilize people, and create a culture where ministry extends beyond the walls of the church. Activity does not equal transformation. // One of the most common myths Vick sees is the belief that participation automatically produces spiritual growth. Attendance, serving, small groups, and classes are all easy to measure, but they only tell part of the story. A person can be highly engaged in church activity and still experience little personal transformation. Churches need to keep measuring participation while also asking whether people are actually becoming more like Jesus. Build a clearer scoreboard. // Vick compares church metrics to baseball. If you only measured hits, you would miss the point of the game: scoring runs. In the same way, churches can overvalue attendance and engagement because those numbers are easy to track. Vick encourages leaders to develop a transformation scoreboard that measures not only what people are doing but who they are becoming. Incomplete scoreboards tend to produce incomplete disciples. Define your dream disciple. // Every church should be able to describe the kind of disciple it hopes to develop. Vick calls this the βdream disciple.β Rather than relying only on pathway language that tells people what to do, churches should paint a vivid picture of what transformed lives look like. One church describes disciples as having a mind of truth, a voice of hope, a heart of compassion, hands of service, and feet of purpose. That language gives people something meaningful to pursue. Focus on what you want for people. // Churches can unintentionally communicate that they primarily want something from people: attendance, volunteering, giving, or participation. Vick challenges leaders to shift toward communicating what they want for people. A healthy discipleship strategy should help people become better spouses, parents, coworkers, neighbors, and followers of Jesus. When people understand why transformation matters, they become more motivated to engage with the pathway that supports it. Let your discipleship picture shape the culture. // A dream disciple should not live on a poster or disappear after a leadership retreat. It should show up in sermons, kids ministry, membership classes, assessments, volunteer training, and everyday language. Vick highlights churches that use their disciple profile to guide sermon planning, build personalized follow-up, equip parents, and help people identify specific areas where they want to grow. Help people name their kingdom circle. // Vickβs second major metric is whether people can identify the individuals God has placed within their sphere of influence. Every person has a βkingdom circleββneighbors, coworkers, friends, and family members where they can bring the kingdom of God. The goal is not simply deeper program engagement but helping people take ownership of disciple-making in ordinary life. Equip people for ministry outside the church. // Vick shares the story of a man named Austin who began gathering non-Christian neighbors around a backyard firepit. The church provided simple questions, encouragement, and resources, but Austin led the ministry himself. Eventually those men began attending church, growing in faith, and multiplying into further discipleship relationships. The churchβs role was not to replace Austinβs influence but to equip and support him in using it. Clarify leadership and partnership. // To measure ministry beyond church programs, leaders need clarity around three questions: What do we consider a disciple-making leader? How will we equip them? And how will we partner with them? Without shared definitions and a unified approach, every ministry ends up operating differently. Clear expectations make it easier for people to take responsibility for disciple-making in their own context. Challenge the myths beneath your ministry. // Replicateβs Ministry Myths resource helps churches identify faulty beliefs that quietly shape behavior. These myths can create a gap between good intentions and actual impact. By naming assumptions like the engagement myth, teams can begin honest conversations about why multiplication is not happening and what needs to change. Download the free resource Ministry Myths: The 5 Assumptions that Stall Disciple-Making Movements here. Learn more about Vick Green and Replicate by visiting replicate.org . You can also explore the book Movement Ready Church and additional free resources at movementreadychurch.com . T hank You for Tuning In! There are a lot of podcasts you could be tuning into today, but you chose unSeminary, and Iβm grateful for that. If you enjoyed todayβs show, please share it by using the social media buttons you see at the left hand side of this page. Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes , theyβre extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Thank You to This Episode’s Sponsor: TouchPoint As your church reaches more people, one of the biggest challenges is making sure no one slips through the cracks along the way. TouchPoint Church Management Software is an all-in-one ecosystem built for churches that want to elevate discipleship by providing clear data, strong engagement tools, and dependable workflows that scale as you grow. TouchPoint is trusted by some of the fastest-growing and largest churches in the country because it helps teams stay aligned, understand who theyβre reaching, and make confident ministry decisions week after week. If youβve been wondering whether your current system can carry your next season of growth, it may be time to explore what TouchPoint can do for you. You can evaluate TouchPoint during a free, no-pressure one-hour demo at TouchPointSoftware.com/demo . Episode Transcript Rich Birch β Hey friends, welcome to the unSeminary Podcast. Super excited for you today because you’re going to get front seat with a leader who interacts with literally hundreds, maybe thousands of churches across the country every single year. And we’re going to take advantage of the fact that we got an expert on the line today and try to peel back and help you in an area in your church, which I think will help accelerate your mission as we round out here in 2026 and look into 2027. Rich Birch β Excited to have Vick Green with us. He is the CEO of Replicate Ministry, where he leads a team of coaches and consultants who work with churches every year all across the country in their particular, their disciple-making vision and strategy. Rich Birch β Before Replicate, he served on staff at a fantastic church, Long Hollow Church in Hendersonville and The Chapel in Baton Rouge. He holds, if I’ve got all the numbers and letters correct, an MDiv from New Orleans Baptist and lives in the Nashville area with his wife, Sophie, and their three kids. Rich Birch β He’s the co-author of a great new book that I want to expose you to with Robby, who’s been on the podcast before called Movement Ready Church. Welcome to the podcast, Vick. Glad you’re here. Vick Green β Dude, thanks so much for having me. And what an intro, man. Down to my seminary degree. Wow. Like, that’s impressive. And. Rich Birch β People like that, you know, people like those things. So you’re an expert. Vick Green β There you go. Rich Birch β I just play one on the internet, but you’re like an actual expert. Vick Green β Hey, I appreciate it, Richie. I’ve been following the unSeminary Podcast since those Chapel days, like early on, trying to figure things out. And your podcasts, your books have been a gift. So fun to be on this side of the conversation with you. Rich Birch β I’m honored that that you would do this and really looking forward to expose what you do at Replicate and particularly this book and the kind of the work around that to folks. But why don’t you tell us about Replicate. For folks that are unaware, kind of talk to us about the kinds of churches that you’re interacting with week in, week out. Vick Green β Yeah, so Replicate was started in 2008 by Robby Gallaty. And so Replicate exists to help churches activate their unique disciple-making movement. And so since 2008, we’ve had a burden to see ministry get beyond the walls of the church, beyond the church’s programming. How do we see every person in our church to see themselves as a disciple-maker? And what does it look like to see ministry happening through our people as they make disciples? where they live, work, and play. And so that’s really been our passion since ’08. I joined in 2020. Replicate helped me down in Baton Rouge. I joined in 2020 and we get to work with churches across all denominations, all church sizes in helping them with their culture, vision, and strategy around disciple-making. I think to date, I think we’re over 4,000 now. I think actually closer to 4,500 churches that we’ve trained in that span. Rich Birch β Wow. Vick Green β And so, yeah, every year we’re getting to see around 700, 800 churches a year at this point that we get to work with and and help kind of further the mission of what they do. And so it’s a blast. I spend each week somewhere with a church. I’m heading to Chicago today and we’ll be somewhere next next week, but get to see a lot of different contexts and be with a lot of great leaders. Rich Birch β Yeah, that’s really the heart of why I wanted to have you on, to take advantage of the fact that you interact with so many churches, and have a really unique vantage point seeing so many churches and um I’d love to try to draw out some of those learnings for our listeners that are pulling in today. Rich Birch β When someone gives you a call for the first time, they pick up the phone, they say, okay, we got a problem and I need the folks at Replicate to help us. What do they say? Like, hey, here’s the thing that’s gone wrong. Here’s the thing, the pain that they feel. Help us understand that. Vick Green β Yeah, often whenever churches are reaching out to us, they want help with disciple-making, they want help with multiplication. You know, we hear that in a lot of ways. And that multiplication takes a couple of different expressions. Sometimes it’s, man, we need better discipleship. Sometimes it’s we need more leadership development, our leadership pipeline. Sometimes it we need ministry outside the walls of the church happening. All of that is usually what is starting the conversation. Vick Green β What is often holding them back, that problem is they don’t know how to help the light bulb go off for their people. There’s this disconnect. The staff wants their people to be to really embrace this disciple-making lifestyle, to be out in the community, doing ministry and sharing their faith and helping others, but they can’t quite figure out how to get it to their people. Vick Green β And so there’s this gap that they consistently feel. And so typically we’re trying to figure out, okay, why are we not seeing that multiplication, that disciple-making culture? And then ah we’re identifying what is what are those things holding back the culture? Vick Green β And so one of those two that just kind of typically always comes up, most of them most of our leaders, they have a vision for multiplication, but they don’t necessarily know how to measure it. They don’t know how to measure disciple-making or are we developing the right disciples? And then they don’t necessarily know how to get ministries and lead in a way that their people actually will start living it outside of the walls of the church. Vick Green β And so those are two of the typical tensions that people are feeling. And what they’re looking for is that multiplication and mobilization. Rich Birch β Well, when I hear you say, you know there’s this idea that like, hey, we we want the light bulb to go off in our people. We really want them to. Um, you know, want to engage in this, but we’re feeling a certain amount of frustration. To me, that feels like there’s an assumption or there’s some underlying assumptions that you must run acrossβ¦ Vick Green β Yeah. Rich Birch β β¦that you see inside of us as church leaders that that it’s kind of holding us back or holding back our leadership. What are some of those assumptions that you keep running across that are in our headsβ¦ Vick Green β Yeah. Rich Birch β β¦as church leaders that are holding our people back or potentially holding our churches back? Vick Green β Yeah, we actually, we talk about it from the idea of myths. Do you remember the show Mythbusters growing up? Rich Birch β Oh yeah. I love that show. That was fun. Vick Green β Loved that show. We have so much fun on that. And so we will riff off that idea of Mythbusters. And one of the myths that we see the most in churches. This is the number one is something that we call the engagement myth. Rich Birch β Okay. Vick Green β And it’s the belief that activity equals transformation. It’s the belief that activity equals transformation. And so the reason that we really figured this out or we kind of stumbled across it, we jokingly say like, the we’ve paid the dumb tax for you. Like after doing this for 18 years and most of our coaches are pastors in the trenches right now. And so a lot of times what we’re working with through are stuff that we figured out the hard way. Vick Green β And the way that we figured this out is we actually had a guy in our churchβhis name was Scotty. And Scotty is the most active person in our church. He was coming to worship service. He’s coming to small groups. he’s coming he’s volunteering on Sundays. He’s listened to every podcast of Robby’s. He is, I mean, he’s coming to the prayer gathering. That’s how you know he’s committed. Vick Green β And so, all metrics that we’re measuring, he’s at the top. Like, if you want to put out our database, he he is number one, Scotty. But here’s the problem. When Scotty introduces himself, he introduces himself and he says, Hi, my name’s Scotty. And I’m an atheist. Rich Birch β Interesting. Vick Green β The number one most active person in our church is an atheist. Rich Birch β Right. Vick Green β And I think on one side, I love that he feels safe enough to explore his faith in our community is that is welcoming. Rich Birch β Right. Vick Green β That’s fantastic. And if that is our metric for maturity and an atheist is at the top, we have a problem. Vick Green β And it exposed this gap for us that program activity is not the same as personal transformation. Rich Birch β That’s good. Vick Green β And I think that right there is the number oneβ¦angst that I see leaders feel. Every leader, when I, as soon as I say, activity equals transformation, they say. Yes. But then when I asked them, okay, now tell me. What is the picture of a disciple that you’re developing? What’s that picture of transformation? Vick Green β They can’t say it back. Rich Birch β Right. We can’t articulate those two things. Rich Birch β Well, and I’m having a hard time. Yeah. It’s like one of those, I had that same, exactly the same feeling inside of me when we started talking about that. I was like, yeah, that is true. But I’m like, okay, so if we aren’t measuring, because a part of what got my attention early is like, hey, we want to measure things. We want to have good metrics. Vick Green β Yeah. Rich Birch β And activity is very measurable. Someone either walked into the room or they didn’t, they joined the class or they didn’t. Vick Green β That’s right. Rich Birch β They registered and then so and then actually showed up. All of those things are the kinds of things that we can we can measure. But talk me through how do we how should we be thinking about this myth? How should we be thinking differently, if we really actually want to measure transformation or push towards transformation, really? Vick Green β Yeah, and and the thing about it is activity and measuring that, it’s not bad. It’s just incomplete. it’s only telling you half the picture. And so to give you that idea here is like, Think about baseball for a second. If you play, what if you measured who won the game by who got the most hits? Vick Green β Okay. There’s plenty of times where hits does lead to runs and there’s a correlation. But there’s also plenty of times where it doesn’t. Rich Birch β Right. Vick Green β And a team with the most hits loses the game. But here’s the bigger picture. How much does that change the game for those that are playing? Vick Green β If hits is all you measure, a home run has no value. You would never run past first base. That right there is the impact that happens if all we measure is activity. And so it shapes how people interact with you. And because here’s the big idea is your people play where the scoreboard is the clearest. Rich Birch β Yeah. True True. Vick Green β And so if our scoreboard is all about activity at best, it’s an uninspiring invitation. I would say at worst, it promotes a work-based theology. Rich Birch β Oh wow. Vick Green β And I think that’s what’s at risk here. Rich Birch β Right. That’s good. Vick Green β And so ultimately, incomplete scoreboards create incomplete disciples. Vick Green β And so we just have to look and say, okay, we let’s not stop measuring activity. Now, let’s but let’s also measure something else. Let’s make sure our transformation scoreboard is as clear as our activity scoreboard. Rich Birch β Okay, that’s good. I like that. And I i think that’s vivid you know the the hits versus ah you know runs is a great example. Yeah, you know, and that I can see actually in our church world, how and there’s metrics I know that are incomplete, but you’re like, okay, but we use, it’s at least measurable. So we put it down on a piece of paper. Vick Green β Yeah. Rich Birch β So what should we be measuring then? What should we be paying attention to to help us get a better handle on this. Vick Green β Yeah, I’ll give you two metrics and we’ll tackle the first one and however much time we have for the second, we’ll tackle the second. Vick Green β The first one that I would that you need to measure is what is your, we call it a dream disciple. And that’s more a term from us to the church. The church tweaks that and adjusts that into their language. Vick Green β But tell me the picture of the disciples that you’re developing. And then how can we build our metrics of success off of those traits? Vick Green β And so this looks different because ultimately we’re not looking for activity. We’re looking for life change here. And so… What we’l

