
Unstoppable: For leaders who refuse to settle.
How to Stay Relevant in the Age of AI ft. Wes Towers
Send us Fan Mail On this week’s episode, Jana sits down with entrepreneur and founder of Uplift 360, Wes Towers, who spent more than two decades building a successful digital agency before realizing the rise of AI wasn't just another technology trend. It was a turning point that could either make his business obsolete or force it to evolve into something even more valuable. Wes takes us back to the moment the warning became impossible to ignore. His agency was thriving. Revenue was strong, clients were loyal, and after 20 years in business, everything pointed toward continued success. Then, during a business valuation, he heard something that changed the way he looked at the future. Despite the company's strong financials, the uncertainty surrounding AI had already begun reducing the value of businesses across his industry. For the first time, the threat wasn't theoretical. It was measurable. Instead of waiting to see what happened, Wes made a decision. He brought his entire team into the conversation, challenged every operating procedure they had built over two decades, experimented with emerging AI tools, and asked a much bigger question than simply how to automate work. Where does human value still matter? That question reshaped the future of the company. Rather than competing with AI, Wes shifted the business toward deeper consulting, stronger client relationships, and a philosophy he calls "human first," using technology to enhance expertise instead of replace it. This episode breaks down: Why waiting for certainty is the fastest way to become irrelevant How to navigate massive industry change without abandoning your strengths The difference between using AI as a tool and relying on it as a strategy Why involving your team creates better decisions during periods of change How putting people first becomes a competitive advantage in an AI-driven world Wes also shares how challenging long-standing processes, embracing small experiments, and freeing himself from day-to-day operations allowed his business to become more profitable than ever while creating space to deliver greater strategic value to clients. Because at the end of the day, disruption isn't what puts businesses at risk. Standing still is. Where to find Wes: https://www.linkedin.com/in/westowers/?skipRedirect=true https://uplift360.com.au/ Where to find Jana: https://janaaxline.com/ https://www.linkedin.com/in/janaaxline/ Instagram: @unstoppableleaders TikTok: @jana_axline






