Episode #69
What if Your Personal Brand is Secretly Killing Your Business? ft. Conrad Baird
Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you? In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about: How personal brand success can help your business grow while at the same time slow your business scaling. We talk about: - The moment he had to leave his job and go all in And the the sacrifices required to build something sustainable - The difficulty of transferring trust from a person to a brand - Why investing in people beats investing in systems We also get into his honest opinions on content: - And why community beats cold marketing almost every time - Why for him word-of-mouth is still king - And how problem-solving, not marketing, became the core of his business If you’re trying to build a brand…If you’re wrestling with the balance between personal identity and company growth, You’re going to want to hear this one.
