UX Design to WIN in Business

Your competitors have the same features you do. But in today's market, that's not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We'll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required.Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand how UX directly impacts their bottom line.

UX Design to WIN in Business is a business podcast hosted by Dinghy GmbH, with 36 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dinghy GmbH hosts UX Design to WIN in Business, a business show with 36 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #36

  How to Discover—and Apply—Your Ideal Customer Profile, using Synthetic User Research

  Oct 22, 202551 minS0

  <p>In this conversation, Nils and Chris delve into the world of synthetic user research, exploring its evolution, practical applications, and the integration of AI in understanding user behavior. Chris shares insights on the Path Framework for empathy engineering, the importance of testing messaging, and real-world case studies, particularly in the B2B SaaS space. They discuss various tools available for synthetic research and the future potential of AI in enhancing user experience research.</p><p><br>Takeaways</p><p>Synthetic user research helps bridge the gap between user needs and product design.<br>Usability testing reveals insights that internal...

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  Episode #35

  Why You Can’t Rank on ChatGPT — GEO, AEO, and What Really Matters

  Sep 24, 202558 minS0

  <p>In this conversation, Nils and Pietro Mingotti delve into the evolving landscape of SEO and digital marketing in the context of AI advancements. They discuss the emergence of Geo Engine Optimization, the impact of AI on search behavior, and the importance of authenticity in content creation. The dialogue emphasizes the need for marketers to adapt to new technologies while maintaining a human-centric approach to their strategies. Pietro shares insights on optimizing content for AI-driven search engines and the significance of understanding how large language models operate. The conversation concludes with a call to embrace change while prioritizing authenticity and...

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  Episode #34

  From Zero to 30,000 Deals: How Continuous Testing Enabled SumUp's Field Sales Success

  Sep 11, 202537 minS0

  <p>In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.</p><p>Key Topics Covered:<br>• The challenge of building enterprise software that actually gets used<br>• Why user research isn't optional (and how to convince leadership)<br>• Navigating complex stakeholder needs across multiple markets<br>• The difference between building what management wants vs. what users need<br>• How to integrate with legacy systems while maintaining a great user experience...

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  Episode #33

  The Timeless Principles of UX Design — Interview with Nosipho Nwigbo

  May 13, 20251h 10mS0

  <p><b>The Timeless Principles of UX Design</b></p><p>What if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself?</p><p>In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from traditional African roundavels to today's digital interfaces. Discover why truly understanding your users has always been the cornerstone of exceptional design, regardless of the medium.</p><p><br>What You'll Learn:</p>How traditional circular huts in Southern Africa demonstrate sophisticated human-centered design that predates modern UX te...

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  Episode #32

  🇩🇪Digitale Nachhaltigkeit mit Lorenz Garbe

  Apr 14, 202540 minS0

  <p>Zusammenfassung<br>In diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen Auswirkungen des Internets auf den CO2-Ausstoß und praktische Strategien für die Erstellung nachhaltiger Websites. Die Diskussion betont die Bedeutung der Benutzererfahrung für die Minimierung des Energieverbrauchs und beleuchtet die wirtschaftlichen Vorteile nachhaltiger Praktiken in der Webentwicklung. In diesem Gespräch vertiefen Nils und Lorenz die Schnittstelle zwischen Website-Performance, Nachhaltigkeit und der Rolle von Technologie bei der Umwelt...

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