UX Leadership By Design

A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.

UX Leadership By Design is a arts podcast hosted by Mark Baldino, with 38 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mark Baldino hosts UX Leadership By Design, a arts show with 38 episodes published.

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  Episode #1

  17 Years of Fuzzy Math – Founder Q&A with Mark & Ben

  Mar 17, 202653 minS3

  <p>Send us Fan Mail</p><p>In this special Season 3 premiere of UX Leadership by Design, Fuzzy Math co-founders Mark Baldino and Ben Ihnchak sit down live with their team for a candid Q&A reflecting on nearly 17 years of building a UX consultancy. From stakeholder management and work-life balance to founding lessons and company culture, the two share honest insights on what it really takes to lead and grow a design firm. Whether you’re a UX leader, aspiring founder, or design professional, this episode is packed with real-world wisdom from two people who’ve lived it.</p><p><b...

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  Episode #25

  UX Research Must Be Fast and Strategic to Survive

  Dec 18, 202535 minS2

  <p>Send us Fan Mail</p><p>In this episode of UX Leadership by Design, Mark Baldino talks with Ryan Glasgow, CEO and founder of Sprig, about the future of UX research in an AI-first world. Ryan shares how Sprig was built to replace legacy survey tools like Qualtrics and SurveyMonkey by enabling real-time, in-context feedback and powerful AI-driven analysis. The conversation dives deep into how modern research can scale with fewer resources, why AI should be seen as an intern—not a threat—and how researchers can thrive by shifting toward strategic influence within organizations. If you’re in produc...

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  Episode #24

  Designing for Uncertainty: Blended Teams, Business Value, and UX Careers

  Oct 24, 202531 minS2

  <p>Send us Fan Mail</p><p>In this episode of UX Leadership by Design, Mark Baldino sits down with Sara Fortier, CEO and founder of Outwitly, a UX talent solutions firm that evolved from a UX consultancy into a staffing partner for UX, research, and service design teams.</p><p>Sara shares her journey from agency consulting to UX staffing, explaining how shifting market dynamics, including digital transformation, AI disruption, and the rise of the blended workforce, led to her firm’s transformation. She and Mark discuss the traits that make contract designers successful, how leaders can better manage mi...

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  Episode #23

  Inside Pendo's AI-Powered Design Culture

  Sep 4, 202543 minS2

  <p>Send us Fan Mail</p><p>In this episode of UX Leadership by Design, host Mark Baldino is joined by three members of Pendo’s design team—Senior Product Design Manager <b>Holly Reynolds</b>, Senior Product Designer <b>John Incampo</b>, and Product Design Intern <b>Ryan Markley</b>—to explore how AI is reshaping real-world design work from the ground up.</p><p>They discuss how leadership at Pendo has created a culture of experimentation and empowerment, how AI tools like Bolt, Cursor, and Claude are integrated across the product and design process, and what it takes to bal...

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  Episode #22

  From Ownership to Influence: Rethinking UX Leadership

  Aug 7, 202535 minS2

  <p>Send us Fan Mail</p><p>In this episode of UX Leadership by Design, Mark Baldino is joined by veteran UX strategist Paul Boag to explore what’s holding design organizations back—and how to fix it. With over 30 years of experience across sectors, Paul shares why small, underfunded UX teams must stop trying to “own” design and instead empower others through training, standards, and strategic leadership. From breaking down the four pillars of a strong UX practice to candid takes on titles, culture change, stakeholder influence, and democratizing design, this conversation is packed with perspective and practical advice.</p><p><b>...

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