
Episode #100
Verizon Raises Ultimate $5, Adds Perks
Verizon just bumped the price of its top Unlimited Ultimate plan by $5 for new customers, but there’s a twist: they’re bundling in perks like Identity Secure and Family Plus—touted as $15 in value for that extra five bucks. For those on the fence, Verizon is dangling online-only deals like waived activation fees and $100 e-gift cards if you sign up with a new line. The stakes? With postpaid phone customer churn creeping up and rivals like AT&T and T-Mobile watching closely, Verizon is betting these digital incentives will defend its revenue per user without kicking off a costly price...






