Vertical Futures

TULU Talks Presents: Vertical Futures, a conversation series hosted by TULU's Co-founder, Yael Shemer. Conversations with the innovators and trailblazers who are shaping the future of multifamily and student housing. Host Yael Shemer, TULU's co-founder, explores how property managers, developers, and PropTech leaders are transforming resident experiences through smart building technologies, community building, and operational excellence. From career journeys to NOI optimization strategies, each episode dives into the bold ideas driving the evolution of modern living.

Vertical Futures is a business podcast hosted by Yael Shemer, TULU, with 8 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Yael Shemer, TULU hosts Vertical Futures, a business show with 8 episodes published.

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  Vertical Futures

  Courtney Mulligan from Russo Development on Building a Brand People Call Home

  May 8, 202648 minS0

  <p>Yael Shemer sits down with Courtney Mulligan, SVP of Marketing and Communications at Russo Development, for a conversation about what it takes to build a multifamily brand that residents genuinely love. Courtney came up through editorial and luxury PR at Condé Nast before making her way through Equity Residential and the Durst Organization, bringing a storyteller's instinct to an industry that doesn't always think that way. At Russo, she's been the driving force behind the Vermella brand for nearly seven years, growing the portfolio from 7 to 20-plus communities while ensuring that each property tells its own story, from Print H...

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  Vertical Futures

  Why Resident Experience Is the New Amenity - Inside the Vermella Playbook

  Apr 9, 202647 minS0

  <p>Courtney Mulligan has opened 13 buildings in seven years at Russo Development — and she still gets chills walking into them. </p><p>In this episode, the SVP of Marketing and Communications behind the Vermella brand joins Yael Shemer to talk about what happens when you treat apartments like a hospitality brand, build community programming that actually drives renewals, and care enough to send a second email (with donuts). </p><p>From the origin story behind Print House to the launch of the Vermella Social Club to a surprise FIFA World Cup partnership, this one is packed with real talk on br...

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  Vertical Futures

  Inside Greystar France: Hospitality-First Student Living in Paris w/ Guillaume Deri

  Jan 18, 202624 minS1

  <p>What happens when you blend hotel-grade hospitality with next-gen student housing? </p><p>In this episode of Vertical Futures, host Yael Shemer (Co-Founder of TULU) sits down with Guillaume Deri of Greystar France to unpack the playbook behind one of Paris’s most talked-about student residences in La Défense.</p><p><br></p><p>We cover:</p><p>How a hospitality mindset creates “the wow effect” in PBSA (from scent and sound to social spaces)</p><p>Translating Greystar’s innovation DNA to the French market—and why 644 units can feel like a boutique hotel</p><p>* Hitting near-100% o...

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  Vertical Futures

  John O’Donnell on Building Better Resident Experience at Scale

  Jan 18, 202628 minS0

  <p>From On-Site Reality to Portfolio Strategy: John O’Donnell on Resident Experience & the Future of Multifamily</p><p><br></p><p>Episode Description:</p><p>John O’Donnell, Director of Portfolio Operations at Woodmont Properties, joins Vertical Futures to share a candid, ground-level view of what it really takes to deliver exceptional resident experience at scale. Drawing on more than a decade of on-site leadership and portfolio oversight, John unpacks the operational realities shaping modern multifamily - and where the industry is headed next.</p><p><br></p><p>In this conversation, we cover:</p><p>✔️ Bridging the “ground truth gap”...

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  Vertical Futures

  Jarrod Whitaker of RXR on Innovation, Resident Experience & the Future of Multifamily

  Sep 22, 202526 minS0

  <p>What does it take to make big buildings feel like home?In this episode of Vertical Futures, Yael Shemer, Co-Founder & CCO of TULU, sits down with Jared Whitaker, SVP of Residential Operations at RXR, to explore how one of the nation’s leading real estate firms is reimagining life in multifamily communities.Together, they dive into:RXR’s $22.6B portfolio and the “trifecta” of design, hospitality, and technologyWhy residents today expect five-star service in their homesHow partnerships like TULU are redefining convenience and access in urban livingThe rise of buildings as micro-cities, where people live, work, and connect without leaving...

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