VET S.O.S. Presents Operation Startup

VET S.O.S. – Veteran Entrepreneurial Spotlight highlights the journeys of veteran and veteran spouse entrepreneurs. Through candid conversations, we explore lessons learned, best practices, and resources that have shaped their paths to success. From overcoming challenges to leveraging military-honed skills, each episode delivers actionable insights and inspiration. Our mission is to educate and empower the next generation of veteran entrepreneurs, building a community driven by resilience, innovation, and service.

VET S.O.S. Presents Operation Startup is a business podcast hosted by Maurice Murphy, Shawn Welsh, with 91 episodes on record and a Required Pod Score of 80.

Maurice Murphy, Shawn Welsh hosts VET S.O.S. Presents Operation Startup, a business show with 91 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #29

  Why Veteran-Owned Businesses Win More Government Contracts – Mark Barlet

  Sep 24, 202618 minS3

  Most veterans miss the biggest advantage they already earned. Mark explains how to use it to build a business. EPISODE PREMISE Many veterans assume the hardest part of entrepreneurship is coming up with a business idea. Mark Barlet argues the real challenge is learning how the civilian business world actually works—and using the unique advantages veterans already have. His journey from Air Force veteran to accessibility pioneer includes lessons that could save new entrepreneurs years of frustration. In this episode, you'll discover: • Learn how veteran-owned business certifications can dramatically increase government contracting opportunities. • Avoid the leadership mistakes that cause many veteran-run businesses to struggle with employee turnover. • Understand why military work ethic remains one of the greatest competitive advantages in business. • Discover why mentors—and the humility to learn from them—accelerate entrepreneurial success. About Mark Barlet Mark Barlet is a United States Air Force service-disabled veteran and Co-Founder & COO of Access Forge. After leading AbleGamers for two decades, he now helps organizations create accessible experiences for people with disabilities while advising government agencies and major institutions on accessibility strategy. ️ If this episode helped you, please follow Operation Startup and leave a 5-star review on Apple Podcasts. Your review helps more veterans, military spouses, and transitioning service members discover conversations that can change their future. ⏱️ EPISODE CHAPTERS 00:00 - Introduction 01:47 - Three Lessons from Military Transition 03:16 - Turning Veteran Status into Business Opportunity 06:37 - Building Teams That Want to Stay 07:44 - Why Military Leadership Doesn't Always Translate 11:29 - Veteran Resources Every Entrepreneur Should Use 14:07 - Building Access Forge 16:23 - Stop Waiting for Permission 17:18 - Closing & Resources Explore the Full VET S.O.S. Network ▶ VET S.O.S. — Flagship Show ▶ VET S.O.S. Presents: Operation Startup ▶ VET S.O.S. Presents: Learning Lifeline ▶ VET S.O.S. Presents: The Scoop ▶ VET S.O.S. Presents: Testimony Strong Connect with VET S.O.S. Website: https://vetsospodcast.com Twitter: https://x.com/vetsospodcast LinkedIn: https://linkedin.com/company/vetsospodcast YouTube: https://youtube.com/@vetsospodcast Facebook: https://facebook.com/vetsospodcast Instagram: https://instagram.com/vetsospodcast TikTok: https://tiktok.com/@vetsospodcast #VETSOS #VeteranPodcast #GrabTheLifeline #HeroesMediaGRP #OperationStartup #VeteranEntrepreneur #MilitaryTransition

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  Episode #28

  The Biggest Entrepreneurial Risk Is Never Taking One – Mike Caimona

  Sep 17, 202619 minS3

  Most veterans fear failure. Mike Caimona says the biggest mistake is never taking the risk. Leaving the military doesn't mean leaving your leadership behind—but it does mean learning how to adapt it. Former U.S. Navy officer and entrepreneur Mike Caimona shares why transitioning into the startup world required a completely different mindset, how he built organizations with purpose, and why the veterans who regret entrepreneurship are usually the ones who never tried. Instead of chasing the "safe" path, Mike chose uncertainty, built companies from the ground up, and now leads organizations dedicated to helping veterans and their families find purpose through career transition, post-traumatic growth, and music therapy. His advice is practical, honest, and rooted in decades of leadership. In this episode, you'll discover: • Learn why successful military transition requires adapting your leadership style—not abandoning your military values. • Understand why "intellect doesn't wear rank" became Mike's most valuable lesson in the civilian business world. • Discover what real entrepreneurial risk looks like when payroll depends on one customer paying an invoice. • Hear why Mike believes nearly every entrepreneur learns more from taking the chance than from playing it safe—and why regret is often the biggest failure of all. About Mike Caimona Mike Caimona is a former U.S. Navy officer who served as both an enlisted Sailor and commissioned officer before launching a career leading startups across aerospace, defense, technology, and the nonprofit sector. He currently serves as CEO of Camp Southern Ground , founded by Zac Brown, and is the founder of Warrior Music Foundation , helping veterans heal through music therapy and community. ️ If this episode helped you, please follow Operation Startup and leave a 5-star review on Apple Podcasts. Your review helps more veterans, military spouses, and entrepreneurs discover these stories and reminds every listener that no one transitions alone. Explore the Full VET S.O.S. Network ▶ VET S.O.S. ▶ Operation Startup ▶ Learning Lifeline ▶ The Scoop ▶ Testimony Strong Connect with VET S.O.S. Website: https://vetsospodcast.com Twitter/X: https://x.com/vetsospodcast LinkedIn: https://linkedin.com/company/vetsospodcast YouTube: https://youtube.com/@vetsospodcast Facebook: https://facebook.com/vetsospodcast Instagram: https://instagram.com/vetsospodcast TikTok: https://tiktok.com/@vetsospodcast #VETSOS #OperationStartup #GrabTheLifeline #HeroesMediaGRP #VeteranEntrepreneur #MilitaryTransition #VeteranBusiness #Podcast #Veterans #MilitaryLife

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  Episode #27

  From Aircraft Electrician to Author: Francine Juhlin's Reinvention

  Sep 10, 202621 minS3

  Your military career ends. Your identity doesn't—and that's where your next mission begins. EPISODE PREMISE Too many veterans believe their job title is their identity. Army and Navy veteran Francine Juhlin shares how retirement, arthritis, and uncertainty forced her to reinvent herself—and why those same lessons can help anyone facing a major life transition. Instead of chasing another government position, she built a business around confidence, storytelling, and helping families grow stronger together. In this episode, you'll discover: • Learn how to separate your identity from your military career and confidently embrace your next chapter. • Apply Lean Six Sigma and continuous improvement principles to personal growth instead of just business. • Discover how a publishing setback became the catalyst for an entirely new entrepreneurial journey. • Understand why building confident children today creates healthier adults tomorrow. About Francine Juhlin Francine Juhlin is both a U.S. Navy and U.S. Army veteran who later worked as an aircraft electrician in government contracting and civil service. Combining her experience in Lean Six Sigma, change management, and leadership, she now helps individuals and families navigate change through books, coaching, podcasts, and educational content designed to build lifelong confidence. ️ If this episode encouraged you, please follow VET S.O.S. Presents: Operation Startup and leave a 5-star review on Apple Podcasts. Every review helps another veteran discover stories, resources, and hope for their own transition. ⏱️ EPISODE CHAPTERS 00:00 — Introduction 02:00 — Losing an Identity Built on Military Service 03:36 — Why Entrepreneurship Became the Only Option 06:15 — Creating the Camp Confidence Book Series 08:24 — Learning Technology, AI, and Continuous Improvement 10:09 — Finding the Right Community 13:45 — Storytelling That Changes Lives 18:05 — A Reader's Life Changed Forever 20:21 — Closing & Lifeline Message Explore the Full VET S.O.S. Network ▶ VET S.O.S. — Flagship Show ▶ VET S.O.S. Presents: Operation Startup ▶ VET S.O.S. Presents: Learning Lifeline ▶ VET S.O.S. Presents: The Scoop ▶ VET S.O.S. Presents: Testimony Strong Website: https://vetsospodcast.com Twitter: @vetsospodcast LinkedIn: https://linkedin.com/company/vetsospodcast YouTube: https://youtube.com/@vetsospodcast Facebook: https://facebook.com/vetsospodcast Instagram: https://instagram.com/vetsospodcast TikTok: https://tiktok.com/@vetsospodcast #VETSOS #HeroesMediaGRP #GrabTheLifeline #OperationStartup #VeteranEntrepreneur

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  Episode #90

  Veterans Are Built to Be Entrepreneurs — Kevin Capozzoli, Army Veteran

  Sep 3, 202621 minS3

  Most veterans can build a business. The hardest part isn't skill—it's taking the first step. EPISODE PREMISE Many veterans leave military service believing the safest path is government work or contracting. Kevin Capozzoli chose something different. After serving 25 years in the Army, he intentionally spent three years preparing to become an entrepreneur, building a roadmap that allowed him to leave military service with purpose instead of uncertainty. If you've ever wondered whether entrepreneurship is worth the risk, Kevin shares the mindset, financial planning, and practical decisions that made it possible. In this episode, you'll discover: • Learn how to prepare years before military retirement for entrepreneurship. • Understand why financial planning is just as important as your business idea. • Recognize why imposter syndrome affects nearly every new entrepreneur—and how to push through it. • Discover how one graduate program helped transform an idea into a venture-backed defense company. About Kevin Capozzoli Kevin Capozzoli served 25 years in the U.S. Army before becoming Co-Founder of Critical Materials Group. His company is helping strengthen America's defense industrial base by expanding domestic explosives manufacturing, while his background in technology commercialization gives him a unique perspective on building businesses that solve national security challenges. If this episode helped you, please follow the show and leave a 5-star review on Apple Podcasts. Your review helps more veterans, service members, and military families discover conversations that could change the direction of their transition. EPISODE CHAPTERS 00:00 — Introduction 01:12 — Planning Retirement Three Years Early 04:08 — Why Kevin Chose Entrepreneurship 08:24 — The Reality of Building a Business 11:28 — Why Veterans Fear Entrepreneurship 16:31 — Building Critical Materials Group 20:29 — Closing & Resources Explore the Full VET S.O.S. Network ▶ VET S.O.S. — Flagship Show ▶ VET S.O.S. Presents: Operation Startup ▶ VET S.O.S. Presents: Learning Lifeline ▶ VET S.O.S. Presents: The Scoop ▶ VET S.O.S. Presents: Testimony Strong Connect with VET S.O.S. Website: https://vetsospodcast.com Twitter: https://twitter.com/vetsospodcast LinkedIn: https://linkedin.com/company/vetsospodcast YouTube: https://youtube.com/@vetsospodcast Facebook: https://facebook.com/vetsospodcast Instagram: https://instagram.com/vetsospodcast TikTok: https://tiktok.com/@vetsospodcast #VETSOS #VeteranPodcast #GrabTheLifeline #HeroesMediaGRP #OperationStartup #VeteranEntrepreneur #MilitaryTransition #Veterans #MilitaryLife #Podcast

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  Episode #25

  From Navy Senior Chief to Purpose-Driven Entrepreneur – Jason Garcia

  Aug 27, 202620 minS3

  The biggest mistake veterans make after leaving the military is waiting for the perfect plan. Episode Premise Retired U.S. Navy Senior Chief Jason Garcia discovered that military transition doesn't come with a roadmap. Instead of chasing the biggest paycheck, he built Bull Squid Studios around service, creativity, and giving back. His story shows why purpose—not profit—can become the strongest foundation for entrepreneurship. In this episode, you'll discover: • Learn why asking for help is one of the most valuable transition skills veterans can develop. • Understand how Jason transformed a lifelong passion for graphic design into a purpose-driven business. • Discover why Bull Squid Studios focuses on creating meaningful keepsakes instead of maximizing profits. • Hear Jason's practical advice on embracing failure, getting uncomfortable, and finally taking action. About Jason Garcia Jason Garcia retired from the U.S. Navy after serving 21 years as a Senior Chief Petty Officer. He now owns Bull Squid Studios LLC, creating custom challenge coins, laser engraving, logos, and military keepsakes while continuing to support active-duty sailors as a civilian engineer. His passion is helping veterans preserve memories and serve their communities through meaningful craftsmanship. ️ If this episode helped you, please follow Operation Startup and leave a 5-star review on Apple Podcasts. It only takes a few seconds and helps another veteran discover resources that could change their transition journey. Chapters 00:00 — Introduction 01:19 — Jason's Transition Story 03:16 — Starting Bull Squid Studios 06:15 — Building a Mission Before Profit 08:28 — Overcoming Entrepreneurial Challenges 11:19 — Turning Ideas into Reality 17:08 — Advice for Veteran Entrepreneurs 19:06 — Closing & Resources Explore the Full VET S.O.S. Network ▶ VET S.O.S. ▶ VET S.O.S. Presents: Operation Startup ▶ VET S.O.S. Presents: Learning Lifeline ▶ VET S.O.S. Presents: The Scoop ▶ VET S.O.S. Presents: Testimony Strong Connect with VET S.O.S. Website: https://vetsospodcast.com Twitter/X: https://x.com/vetsospodcast LinkedIn: https://linkedin.com/company/vetsospodcast YouTube: https://youtube.com/@vetsospodcast Facebook: https://facebook.com/vetsospodcast Instagram: https://instagram.com/vetsospodcast TikTok: https://tiktok.com/@vetsospodcast #VETSOS #VeteranPodcast #GrabTheLifeline #HeroesMediaGRP #OperationStartup #VeteranEntrepreneur #MilitaryTransition #Podcast #Veterans #MilitaryLife

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