Victory Lane
Episode 297: Ausley Karner
NASCAR Director of Influencer Marketing Ausley Karner joins Davey Segal (1:50) for an insightful conversation surrounding her job, one that is on the newer side but still holds importance in 2026. She explains what her definition of an influencer is, why NASCAR sees them as an important asset to their marketing strategy, how she got this specific job, why NASCAR finds it important to be in the influencer market and how she and her team go about executing campaigns and measure success. Plus, Karner dives into how her department has grown, how they measure success and failures, focusing on tentpole events for influencers, not neglecting the "homegrown" influencers in the NASCAR space, the newly released Jason Kelce collab and more, including who she still wants to get out to the track, whether she gets starstruck or not, how she helps plan schedules minute-by-minute and what she sees the future of the space looking like. Davey also discusses the sudden and tragic passing of Kyle Busch, and the life and legacy he leaves behind.

