
Episode #22
#22 - Nicolas Freudiger: eco-innovation, watchmaking, and the future of luxury
<p>In this episode, we chat with Nicolas Freudiger, co-founder and CEO at ID Genève Watches, where he is building the world's first impact native luxury watch brand. ID Genève Watches creates products that reflect the values and principles of people concerned about climate change and social environmental impact. In October 2024, ID Genève received the prestigious prize of "The Best Sustainable Watch 2024" at the 11th edition of the Temporis International Awards.</p> <p>*Our conversation starts with the background and history of how the idea had first appeared and the company had come to be.</p> <p>*We...


