Walk-Ins Welcome: A Healthcare Marketing Podcast

Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.

Walk-Ins Welcome: A Healthcare Marketing Podcast is a business podcast hosted by Patient Care Marketing Pros, with 254 episodes on record and a Required Pod Score of 80.

Patient Care Marketing Pros hosts Walk-Ins Welcome: A Healthcare Marketing Podcast, a business show with 254 episodes published.

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  Episode #250

  Ep. 250: 250 Episodes Later: What Actually Works in Urgent Care Marketing

  Sep 30, 202627 min

  50 episodes. Five years. More than 125 hours talking about urgent care marketing, growth, and everything we’ve learned along the way. In this milestone episode of Walk-Ins Welcome , Nick and Michael look back at how the podcast started with a single USB microphone and grew alongside Patient Care Marketing Pros and the urgent care community. They revisit the topics listeners have responded to most, including front desk performance, missed calls, patient volume, and the 90-day clinic rescue, and explain why so many of those conversations ultimately come back to the same challenge: building a healthier, more sustainable urgent care business. They also share PCMP’s mission to help 100 urgent care brands reach 40 patients per day per location and discuss what years of working across different clinics and markets have taught the team about growth, seasonality, and what actually works. In This Episode, You’ll Learn: ️ How Walk-Ins Welcome went from one microphone to 250 episodes What the podcast’s most popular topics reveal about the challenges urgent care owners are facing Why PCMP has made helping 100 urgent care brands reach 40 patients per day a core mission How seasonality affects urgent care patient volume and growth strategies What PCMP has learned from working with urgent care organizations across different markets How years of data and experience have changed the way PCMP approaches new clinic growth Why Nick and Michael want to feature more real stories from urgent care owners and operators ✅ How the Urgent Care Marketing Scorecard can help identify gaps in your clinic’s marketing The episode also looks ahead. Nick and Michael want Walk-Ins Welcome to continue evolving, with more useful content, stronger guest conversations, and more stories directly from the urgent care community. If you’ve built, grown, struggled with, sold, or are currently operating an urgent care, they want to hear your story. ️ Resources: Take the Urgent Care Marketing Scorecard: https://offer.patientcaremarketingpros.com/urgent-care-scorecard Explore Patient Care Marketing Pros: https://patientcaremarketingpros.com/ Urgent Care SEO: https://patientcaremarketingpros.com/urgent-care-seo/ 10 Essential Marketing Tips for Urgent Care Centers: https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/ Schedule a Call With PCMP: https://patientcaremarketingpros.com/schedule-a-call/ Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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  Episode #249

  Ep. 249: 12 Years Without a Dentist: A Lesson in Patient Experience

  Sep 23, 202629 min

  What Urgent Care Can Learn From a Trip to the Dentist What can a trip to the dentist teach you about running a better urgent care? More than you might think. After avoiding the dentist for 12 years, Michael finally went back and walked away with more than just a clean bill of dental health. In this episode of Walk-Ins Welcome, Nick and Michael break down his entire patient experience, from appointment reminders and digital paperwork to the front desk greeting, communication during the visit, and being personally walked out at the end. Then they look at how urgent care clinics can apply those same small details to create a smoother, more memorable patient experience. In This Episode, You’ll Learn: What happened when Michael returned to the dentist after 12 years How appointment reminders and digital paperwork made the visit easier before he even arrived Why greeting patients by name can make a difference at the front desk ️ How explaining what happens next removes uncertainty throughout the patient journey Why the attitude of your staff can completely change how a patient perceives their visit How something as simple as walking a patient out can improve the final impression of your clinic ⭐ The one thing Michael’s dentist didn’t do during an otherwise excellent experience: ask for a review Why Nick and Michael believe in “booking a meeting from a meeting” and creating opportunities for appropriate follow-up care How urgent care owners can evaluate their clinic from the patient’s perspective, rather than only looking at internal operations The question every clinic owner should consider: If you were the patient, how would you rate your own urgent care? ️ Resources: Take the Urgent Care Marketing Scorecard: https://offer.patientcaremarketingpros.com/urgent-care-scorecard Learn more about Patient Care Marketing Pros: https://patientcaremarketingpros.com/ 10 Essential Marketing Tips for Urgent Care Centers: https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/ Improving Google Business Profile for Urgent Care Centers: https://patientcaremarketingpros.com/articles/improving-google-my-business-for-urgent-care-centers/ Looking to grow your urgent care? https://patientcaremarketingpros.com/schedule-a-call/ ️ Referenced Episodes & Internal Listening Opportunities: Ep. 227: Google Reviews Are More Powerful Than Your Website https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870 Ep. 5: Online Reviews for Urgent Cares https://podcasts.apple.com/us/podcast/ep-5-online-reviews-for-urgent-cares/id1593229248?i=1000541268768 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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  Episode #248

  Ep. 248: Is Your Urgent Care Invisible to AI? | Part 2

  Sep 16, 202644 min

  In Part 1, Nick and Michael broke down how AI is changing the way patients search for urgent care and why clinics need to understand what platforms like ChatGPT, Gemini, and Google AI Overviews know about their business. Now it’s time to get tactical. In Part 2 of this Walk-Ins Welcome conversation, Nick and Michael walk through seven AI visibility assets urgent care clinics can build to give AI platforms clearer, more trustworthy information about their organization. From pricing and provider credentials to reviews, FAQs, and privacy information, they explain how clinics can strengthen the information AI has available while continuing to build on the SEO fundamentals that already drive patient growth. They also discuss how to measure AI visibility, why personalization can make testing tricky, and why clinics should focus on influencing AI recommendations rather than chasing guaranteed rankings. In This Episode, You’ll Learn: Why your website should clearly explain pricing and cost of care How comparison content can help patients understand when to choose urgent care versus the ER, primary care, or telehealth ⭐ Why bringing reviews from multiple platforms together can create stronger trust signals Why security and privacy information deserves a dedicated place on your website ‍⚕️ How detailed provider and author pages can strengthen credibility Why awards, accreditations, certifications, and community recognition should be easy to verify online ❓ How to build the “mother of all FAQ pages” using questions real patients are already asking How to test whether AI can find, understand, verify, cite, and recommend your clinic Why SEO, Google Business Profile optimization, reviews, and other fundamentals still matter Why AI visibility should be measured and maintained instead of treated as a one-time project ️ Resources: Learn more about Patient Care Marketing Pros: https://patientcaremarketingpros.com/ Explore PCMP’s Urgent Care SEO services: https://patientcaremarketingpros.com/urgent-care-seo/ 10 Essential Marketing Tips for Urgent Care Centers: https://patientcaremarketingpros.com/articles/10-essential-marketing-tips-for-urgent-care-centers/ Improving Google Business Profile for Urgent Care Centers: https://patientcaremarketingpros.com/articles/improving-google-my-business-for-urgent-care-centers/ Want to strengthen your clinic’s visibility and patient growth strategy? https://patientcaremarketingpros.com/schedule-a-call/ ️ Referenced Episodes & Internal Listening Opportunities: Ep. 227: Google Reviews Are More Powerful Than Your Website https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870 Ep. 193: Using Geofencing and Google Ads to Grow Your Urgent Care https://podcasts.apple.com/us/podcast/ep-193-using-geofencing-and-google-ads-to-grow/id1593229248?i=1000743145655 Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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  Episode #247

  Ep. 247: Is Your Urgent Care Invisible to AI? | Part 1

  Sep 9, 202624 min

  AI is changing how patients search for healthcare, and urgent care clinics need to understand what that means for visibility. In Part 1 of this two-part Walk-Ins Welcome conversation, Nick and Michael break down the shift from traditional SEO to AI visibility and why showing up correctly in platforms like Google’s AI Overviews, ChatGPT, Gemini, Claude, Grok, and others is becoming more important. They explain why AI can sometimes misunderstand your clinic, pull outdated information, or recommend competitors instead, especially when your website and online presence do not give it enough accurate information to work with. Before jumping into tactics, this episode focuses on the foundation: understanding what AI currently knows about your clinic, where that information is coming from, and what competitors are already doing better. In This Episode, You’ll Learn: What “AI visibility” means for urgent care clinics How patient search behavior is shifting from keywords to more conversational questions Why traditional SEO and Google Business Profile optimization still matter ⚠️ How AI can confidently present inaccurate or outdated information about your clinic Why urgent care is especially exposed when AI lacks accurate healthcare information How to audit what AI currently knows about your clinic Why identifying the sources AI cites can reveal gaps in your digital presence How to see which competitors AI is recommending alongside your clinic Why establishing a baseline should come before making changes Coming in Part 2: Nick and Michael break down the seven specific AI visibility assets clinics can build to improve how they are represented and recommended across AI platforms. ️ Resources: Learn more about Patient Care Marketing Pros: https://patientcaremarketingpros.com/ Explore PCMP’s Urgent Care SEO services: https://patientcaremarketingpros.com/urgent-care-seo/ Looking to grow patient volume, strengthen visibility, and build a scalable marketing system? https://patientcaremarketingpros.com/schedule-a-call/ Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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  Episode #246

  Ep. 246: Meet the Pros: Search & Surprising Playlists With Susan

  Sep 2, 202629 min

  What makes a great urgent care clinic stand out? Sometimes, it comes down to the basics: answering the phone, creating a great patient experience, managing your online reputation, and making it easy for patients to find you. In this episode of Walk-Ins Welcome , Michael sits down with Susan, one of the Client Success Managers at Patient Care Marketing Pros, for another edition of Meet the Pros . Susan shares her journey from outside sales and e-commerce to PCMP, along with what she has learned after a year working closely with urgent care owners and operators across the country. They dive into the surprisingly big impact of the front desk, what PCMP's most successful urgent care clients have in common, and why Google Business Profiles, reviews, updated photos, and strong communication can make such a difference. Plus, you'll learn a little more about Susan, including her time as a preschool music teacher and her unexpectedly wide-ranging taste in music. In This Episode, You’ll Learn: Why your front desk plays such a critical role in converting callers into patients What separates a great front desk interaction from one that costs your clinic a visit ⭐ How to respond to negative Google reviews professionally without letting emotions take over What PCMP's most successful urgent care clients have in common Why updated photos and accurate information matter more than you might think Why your Google Business Profile is one of your clinic's most valuable digital assets What surprised Susan most about SEO and the technical work happening behind the scenes Why AI can be useful for marketing, but still needs human oversight About Our Guest Susan is a Client Success Manager at Patient Care Marketing Pros, where she works closely with urgent care owners and operators to strengthen their marketing, improve patient acquisition, and reach their growth goals. With a background spanning outside sales, e-commerce, and digital marketing, Susan brings a relationship-focused approach to helping clinics get more from their marketing strategy. After more than a year in the urgent care space, she has developed a firsthand understanding of how front desk performance, patient experience, reviews, and local search visibility all work together to drive clinic growth. ️ Resources Google Reviews Are More Powerful Than Your Website | Walk-Ins Welcome Ep. 227 A deeper dive into why reviews matter for urgent care clinics and how they influence patient decisions. https://podcasts.apple.com/us/podcast/ep-227-google-reviews-are-more-powerful-than-your/id1593229248?i=1000766726870 What Google My Business Strategies Benefit Urgent Care Centers? PCMP tips for improving your Google Business Profile, including accurate information, photos, reviews, and local visibility. Urgent Care SEO https://patientcaremarketingpros.com/articles/what-google-my-business-strategies-benefit-urgent-care-centers/ Learn how PCMP approaches local search visibility and SEO strategies designed to help clinics attract more patients. https://patientcaremarketingpros.com/urgent-care-seo/ Stay Connected: Website: https://patientcaremarketingpros.com Facebook: https://www.facebook.com/patientcaremarketingpros LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/ YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA Want To Collaborate With Walk-Ins Welcome? Are you looking to dive into collaboration opportunities with Walk-Ins Welcome? Whether you're interested in being a guest, exploring sponsorship possibilities, inviting us onto your platform, or have a unique idea in mind, we're all ears! https://patientcaremarketingpros.com/podcast-inquiry/ Intro and Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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