Episode #98
Why a solid brand identity is the first step to surf park marketing
Aug 13, 202645 minS7
Surf park marketing starts with a strong brand. In this podcast Stephanie ter Hürne shares 5 tips (and much more) for building destinations
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Veteran surf journalist Bryan Dickerson turns the mic to those at the center of the wave pool universe as WavePoolMag shines a light on the engineers, entrepreneurs, pros and the hand-picked few who have a wave pool story to tell. The questions are pointed and the answers range from the sublime to the illuminating, hitting all flashpoints in between. Dig in to hear from the minds designing, building and surfing the world’s wave pools.
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Signup to Generate a PitchWave Pool Mag is a business podcast hosted by Bryan Dickerson, with 111 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Bryan Dickerson hosts Wave Pool Mag, a business show with 111 episodes published.
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Episode #98
Surf park marketing starts with a strong brand. In this podcast Stephanie ter Hürne shares 5 tips (and much more) for building destinations
Episode #97
Our favorite nerds from Flowstate reveal how its latest AI model analyses entire surf rides, implements automated judging and coaching, and changes the wave pool experience.
Episode #96
This whole podcast started as the result of a WhatsApp text exchange between myself and Baptiste Caulonque of Endless Surf. I was on deadline for a story on prices for wave pools and had asked him how much it costs to build a basic surf basin. I knew it would be hard to get a direct answer because I know there is a shopping list of variables, like soil, power access and local costs. Baptiste shut me down. "What country? What model? Full concrete or engineered soil? What waterproofing solution? I can't give you a value that I can back. And, because WavePoolMag is a reference, we will get asked to justify the prices that you quote. Even if you just want a ballpark figure.” Fair enough, Baptiste. So in this podcast of wave pool costs and considerations, Baptiste (pronounced "Bah-tiste") explains why getting a clear, simple sticker price for a surf lagoon, can be so difficult. Spoiler Alert: it’s mostly about the soil.
Episode #95
<p>Launched by Adam Bonvin, Alaïa was born following a surfing trip to France. His desire: to recreate this surfing atmosphere in the Swiss Alps. Alaïa Bay became the world’s third Wavegarden Cove opened to the public. But the real story here is what happened after the grand opening. Dealing with harsh Swiss winters, pool bottom issues, and operating within a non-endemic surf culture, Adam learned harsh operational lessons early on. </p><p>It’s a common theme in the surf park space as projects discover that a successful facility relies less on sizzle reels of the pros a...
Episode #94
<p>Nate Stevens started at the NLand wave pool in Austin, overseeing retail. He first learned about the Atlantic Park Surf project in 2017 while it was still in the early planning stages and followed its development for several years before working his way onto the team. Today, as general manager, he guides multi-department operations, including guest services, marketing coordination, HR collaboration, accounting oversight, and policy development, overseeing more than 65 employees across operations and coaching.</p>
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