
Episode #8
Change the Container, Change the System: Alison Cove’s Reuse Revolution
What if changing the takeout container could help change the entire system around it? In this episode of WCS Talks Unplugged , host Trish Pinella speaks with Alison Cove , Founder and CEO of USEFULL , about building a technology-enabled, plastic-free alternative to disposable takeout packaging. The idea began when Alison found herself ordering takeout throughout her workday while the resulting waste accumulated around her desk. She created her first pitch deck in 2013, tested the concept with 200 reusable coffee cups in 2018, and entered 2020 with an app, ten participating Boston cafés, and her first employee. Then COVID pulled the rug out from under the business. Alison shares how she responded by leaving the café model behind and rebuilding USEFULL for college campuses, where institutions urgently needed alternatives to an explosion of disposable takeout packaging. Today, the company pairs reusable stainless-steel containers with technology that allows students to check them out using their campus cards much like borrowing a library book. The conversation also explores Alison’s conviction that the reuse industry cannot solve the plastic problem with more plastic. She discusses the environmental and health concerns driving USEFULL’s material choices, the risks of prioritizing low costs over long-term impact, and why the emerging circular economy must earn consumer trust by building better systems from the beginning. About the Host Trish Pinnella is a former board member and Marketing Chair at Women in Cleantech and Sustainability . She drives community growth and amplifies women leading climate solutions. Her climate work began in green building and renewable energy and now focuses on connecting technology, policy, community, and storytelling to accelerate climate impact. About WCS Talks Unplugged WCS Talks Unplugged is a podcast from Women in Cleantech and Sustainability , a global community advancing women’s leadership in climate and clean energy. Each episode brings you real stories and real solutions from the innovators, founders, policymakers, and leaders shaping the future of the clean economy. Produced by Marieke McArthur for Women in Cleantech and Sustainability. Marieke brings a background in local community radio and a passion for storytelling rooted in community impact. Her work spans water advocacy, food resilience, and women’s climate leadership through projects including the Water Alliance of La Paz County, AeroZona, and Women in Cleantech and Sustainability. If you enjoyed this episode: ✔ Subscribe to WCS Talks Unplugged ✔ Leave a review to help more people discover the show ✔ Share this episode with someone working in climate, technology, or sustainability Learn more about Women in Cleantech and Sustainability at: womencleantechsustainability.org






