
Episode #2
The Psychology of Luxury Sales with Frank McKinney
What makes someone stop looking for a house and start wanting your property? In this episode of the Wealth Architect Podcast , Frank McKinney , Author, Real Estate Artist, and Aspirational Speaker, shares how to move buyers from need to desire and create an emotional connection that makes luxury properties stand out. In the second segment, Jamie Harrington , Managing Partner at Image Ten, talks about the passion, purpose, and mindset that drive successful businesses — and why loving what you do matters. Two conversations about creating desire, building connection, and turning passion into success. Guests: Frank McKinney Author | Real Estate Artist | Aspirational Speaker frank-mckinney.com Jamie Harrington Managing Partner, Image Ten imageten.com Sponsors: Annie Mac Mortgage annie-mac.com @anniemac_home_mortgage Melissa D’Ellena — D’Ellena Law dellenalaw.com @dellenalaw Matt Bates — Movement Mortgage therimortgageguy.com @therimortgageguy

