Well Beyond Practice - Online Business for Health + Wellness Practitioners

For wellness practitioners — physical therapists, yoga teachers, acupuncturists, health coaches and massage therapists — ready to go beyond private practice and build an online business and stop trading time for money in the clinic.Host Alison McLean, DPT, ERYT, HHP, rebuilt her own practice online after a health event shifted her in-person work. Now she works less at multiple six figures — and teaches skilled clinicians how to do the same without overworking or losing credibility.Turn your clinical expertise into income that isn't tied to appointments only. New episodes weekly.

Well Beyond Practice - Online Business for Health + Wellness Practitioners is a business podcast hosted by Unknown Host, with 363 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Well Beyond Practice - Online Business for Health + Wellness Practitioners, a business show with 363 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Well Beyond Practice - Online Business for Health + Wellness Practitioners

  362. From Architecture to Acupuncture: Michelle Oravitz on Hybrid Practice, a Fertility Coaching Certification, and Summits That Build a List

  Sep 15, 202634 min

  Michelle Oravitz was working in architecture when her own fertility health journey sent her down a different path. Today she's a fertility acupuncturist running a hybrid in-person and online practice at The Wholesome Lotus Fertility, teaching practitioners through her Fertility Coaching Certification, and growing her email list with online summits — one of which brought in 1,400+ new subscribers who open her emails at around 50%. In this episode, Michelle walks through the career pivot, where the line sits between clinical care and online coaching, why she built a certification for other practitioners, and how summits became her main list-growth channel alongside the content she already posts. She also shares how she hires and keeps virtual assistants, and what keeps her creative instead of depleted. If you're an acupuncturist, PT, yoga teacher, massage therapist, or health coach looking to grow an email list that doesn't depend on the algorithm, this one is for you. In this episode, you'll learn: How Michelle went from architecture to acupuncture after her own fertility health journey What separates clinical practice from online fertility coaching — including the legal lines she navigates with clients outside her licensed state Why she built a Fertility Coaching Certification instead of only seeing patients How one online summit brought in 1,400+ new email subscribers Her formula for running a summit, from her course The High Impact Summit Formula How she finds, trains, and keeps virtual assistants who stay The tools running her business: Notion, Asana, Planoly, and Google Drive Why feeding her soul outside of work is what keeps the business creative Questions this episode answers: Can an acupuncturist coach clients who live in another state? Clinical treatment is licensed and state-bound, while coaching is education and support. Michelle explains how she keeps the two separate in her own practice. How can a wellness practitioner grow an email list without going viral? By hosting or speaking at an online summit. Michelle brought in more than 1,400 new subscribers this way, because summit attendees opt in specifically for the topic she teaches rather than landing on her list by accident. Why do summit subscribers open emails at a higher rate? Michelle sees roughly a 50% open rate from her summit list. People who register for a summit have already told you exactly what problem they're trying to solve, so the emails that follow match what they came for. About Michelle Oravitz: Michelle Oravitz is a licensed acupuncturist, fertility coach, podcast host, and founder of The Wholesome Lotus Fertility. She teaches practitioners through her Fertility Coaching Certification and her course, The High Impact Summit Formula. Instagram → https://www.instagram.com/thewholesomelotusfertility/ Website → https://www.michelleoravitz.com/ Want to build your own income stream that doesn't depend on your body showing up every day? I'm teaching a free webinar, Replace Your In-Person Clinic Salary Online, on October 7th at 10:30 AM PST. Register → https://100k-blueprint.pages.ontraport.net/work-from-home Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call → https://wellunbound.com

  ListenShow Notes
• 

  Well Beyond Practice - Online Business for Health + Wellness Practitioners

  361. The Membership That Filled Her Clinic: How Laura Terry Grew Revenue 50%

  Sep 8, 202630 min

  Laura Terry is a physical therapist and yoga teacher with a full in-person schedule. For years, a schedule that full was also the ceiling — if she wasn't in the treatment room with someone, nothing came in. Then she noticed the thing her midlife clients kept asking for and couldn't find anywhere: strength training that's actually safe and informed for women moving through perimenopause, menopause, and the years after, instead of another round of "just be careful." She built it as an online membership, blew past her signup goal in under 10 days, and grew her overall revenue by 50% — with her brick-and-mortar practice still open and running. The part she didn't see coming: the online program started feeding the in-person practice. Her clinic calendar is now booked weeks out. In this episode, Laura shares how she: Found the gap her midlife female clients needed filled, and why her dual PT and yoga background was the exact thing they couldn't get anywhere else Built and launched the membership, and hit her signup goal in under 10 days Grew overall revenue 50% without abandoning the practice she'd already built Turned the online program into a referral engine for her clinic schedule Got through the cringe of showing up on Instagram, the tech, and the perfectionism that stalls most first-time online practitioners If you've been putting off building something that pays you when you're not in the room, Laura's story is proof it's worth the leap. Connect with Laura Instagram: @yogaandpt Website: yogaandpt.com Want to build your own income stream that doesn’t depend on your body showing up every day? I am teaching a free webinar, Replace Your In-Person Clinic Salary Online, on October 7th at 10:30 AM PST. Register here: https://100k-blueprint.pages.ontraport.net/work-from-home Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com

  ListenShow Notes
• 

  Well Beyond Practice - Online Business for Health + Wellness Practitioners

  360. How Wellness Practitioners Build an Email List That Pays Them on the Days They Can't Work

  Sep 1, 202633 min

  The exact system to move followers off Instagram and onto an email list that earns when your hands can't — lead magnet, first email, and AI build. One tweaked shoulder, a broken wrist, or a kid home with a fever and your income for that week is gone. That's not a scheduling problem, it's what happens when every dollar you earn requires your body to physically be in the room. In this episode, Alison McLean breaks down how licensed wellness practitioners — physical therapists, yoga teachers, massage therapists, acupuncturists, chiropractors, and health coaches — build an email list that keeps earning on the days they can't teach or treat. Instagram followers belong to Instagram. An email list is an asset you own, you can sell to, and nobody can throttle. You'll get the full build: how to pick one lead magnet and stop rewriting it, the single email that gets the system running, how to invite people onto your list in a class or a community talk without it feeling like a pitch, and the Claude and ChatGPT workflow that takes the whole funnel from blank page to live in under two hours. What we cover Why shiny object syndrome keeps your lead magnet stuck in draft, and the one AI prompt that ends the loop The only email you need to write to get started (you do not need a 12-email sequence) How to sell without selling in classes, community talks, and DMs The exact Claude + ChatGPT workflow to build your funnel in under two hours Why the messy middle between posting content and pitching an offer is where the money actually lives Who this episode is for Licensed practitioners who are booked, respected, and completely dependent on being physically present to earn. If you have an Instagram following but no email list, or an email list you have never once sold to, start here. Frequently asked questions How do wellness practitioners make money without seeing clients in person? By building an email list and selling a digital offer to it. Instagram content builds awareness, but an email list is a direct channel you own, which means you can make an offer on a day you're not treating anyone and still generate revenue. What should a physical therapist or massage therapist use as a lead magnet? One specific thing your existing clients already ask you for. Not a comprehensive guide to your whole modality — a single problem your ideal client is actively searching for a fix to right now. Do I need a big email list to make money from it? No. A small list of people who already trust your clinical expertise converts far better than a large cold one. Practitioners regularly make their first online sale from a list under 200 people. How do I get Instagram followers onto my email list? Give them a reason to leave the platform: a lead magnet that solves a real problem, mentioned in your content, your bio, your classes, and your DMs. Followers are rented from the algorithm; email subscribers are yours. How long does it take to build an email funnel? Under two hours using AI tools like Claude or ChatGPT — lead magnet, opt-in page copy, and the first email. The delay is almost never the building. It's deciding what to build. Join me LIVE in the Replace Your In Person Income Free Webinar: https://100k-blueprint.pages.ontraport.net/work-from-home Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com

  ListenShow Notes
• 

  Well Beyond Practice - Online Business for Health + Wellness Practitioners

  359. How to Fill a Workshop or Webinar When You Don't Have an Audience Yet — for Physical Therapists, Yoga Teachers & Massage Therapists

  Aug 25, 202631 min

  If you're a licensed wellness practitioner — a physical therapist, chiropractor, acupuncturist, yoga teacher, or massage therapist — trying to build online income without adding more sessions to your week, a workshop or webinar is one of the fastest ways to get warm leads in front of you. But most practitioners pick a date first and figure out the rest later, and that's why the workshop fills with eleven people who already know them and buys nothing at the end. Alison McLean, DPT, is a physical therapist and yoga therapist who built her own six-figure online practice and now mentors licensed practitioners doing the same. In this episode she walks through the three questions to answer before you announce anything. Here are the three questions, and why the order matters: Do you have an audience, or do you need to borrow one? Most practitioners have neither the list size nor the reach to fill a room on their own yet. That isn't a problem — it just means the plan is a borrowed-audience plan, and a borrowed-audience plan looks completely different from a "post it to my stories" plan. What are you offering after the workshop? This is where the money is. If you don't know the answer before you build the slides, the workshop becomes a free class you taught for exposure. Decide the offer first, then build backward from it. Are you building a one-time event, or a repeatable system? A one-time event pays you once. Inside the 100K Online program there's a lesson called Turn One Workshop into a Client Magnet — the whole point is that the same workshop keeps producing leads long after the live date. That's program work, but the decision you make here is what determines whether you rebuild from scratch every single time. Alison teaches the full workshop build inside 6-Figure Lead Generating Workshops That Convert — workshop topic, workshop framework, and how much to actually give away in the value portion. This episode covers the WHAT and the WHY. You don't need a huge audience to make workshops work. You need to answer these three questions before you pick a date. FAQ : Do I need a big email list to run a successful webinar? No. You need either an audience or a borrowed one, and a plan for which. What should I sell after a free workshop? Decide the offer before you build the workshop, not after. How many people do I need to sign up for a workshop to make it worth it? Fewer than you think, if the offer at the end is priced for the outcome. Are workshops still worth it for physical therapists and yoga teachers in 2026? Yes — they remain one of the highest-converting lead sources for licensed practitioners. Suggested tags/keywords: workshops for wellness practitioners, webinar for physical therapists, online business coach for licensed practitioners, how to fill a workshop, lead generating workshops, yoga teacher online income, massage therapist online business Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Build your Online Offer in 15 Minutes with the Online Offer Builder for $15: https://path-to-profit.pages.ontraport.net/Online-offer-builder

  ListenShow Notes
• 

  Well Beyond Practice - Online Business for Health + Wellness Practitioners

  358. Why You're Wiped Out After Every Session

  Aug 18, 202630 min

  You're seeing fewer clients than you were two years ago and you're more tired than you've ever been. That's the part that doesn't add up, and it's why you keep reaching for the wrong explanation — you need better boundaries, you need to sleep more, you need a lighter week. Here's what's actually going on. Somewhere after you raised your rate, the sessions got heavier. You started handing her three exercises she never asked for, plus a breathing practice, plus a sleep protocol, plus a follow-up email with two PDFs attached, because the higher number felt like it needed proof. None of that shows up on your schedule, and all of it comes out of you. It doesn't work for her either. She walked out with eleven things to do and managed two of them, so at the next session you explained more, which made that session run longer, which is how a 60-minute appointment quietly became a 90-minute one you're still getting paid 60 for. Then your body does the math before your brain does. That's the real reason you hesitate when someone asks if you have room for a new client — not because you don't want the income, but because your nervous system already knows what one more client actually costs you. So in this episode I walk you through the audit. Pick one client, pick one session, and write down every single thing you did for her, including the prep the night before and the text you answered at 9pm. Most practitioners find the leak in under ten minutes, and it's almost never where they expected it to be. You didn't get certified, trained, and experienced just to burn out proving your worth. It's time to charge like you already know it. In this episode: Why firehosing a client with information lowers her results and your rebooking rate What your nervous system is actually doing when it makes you hesitate to take on a new client The 3-step audit that finds where your time and energy are leaking out unpaid How one client went from scraping by session to session to consistent $12K+ months, working the same hours she was already working What to give a client instead of "more," so she actually implements and gets the result she came for Questions this episode answers : Why am I so drained after every session when I'm not seeing many clients? Because the unpaid work has grown around each session — the prep, the extra instruction, the follow-up messages — so your real hours per client are far higher than what's on your calendar. Why do I feel like I have to give clients more after raising my rates? A higher price triggers the urge to justify it, and the fastest-feeling justification is volume: more information, more homework, more access. Does giving clients more actually improve their results? No. Implementation drops as the number of instructions goes up. Fewer, clearer directives get followed; a long list gets abandoned. How do I find where my time is going in my practice? Audit one client and one session end to end, writing down every task you performed including the unpaid ones outside the session, then compare that total against what you were paid for it. Tags/keywords: wellness practitioner burnout, raising your rates, cash-based practice pricing, physical therapist online business, massage therapist rates, yoga teacher pricing, client compliance, scope creep, session prep time Follow me on Instagram → https://www.instagram.com/wellunbound/ Ready to work with me? Book a consultation call on my website! → https://wellunbound.com Build your online offer in just 15 minutes. Know who it's for, what the charge, what the program promise is and so much more. It's $15 to help you build an online program to help you bring in thousands. Get immediate access here: https://path-to-profit.pages.ontraport.net/Online-offer-builder

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.