
Well Put
Episode 17: Qualities of Effective Fundraising Appeals
Fundraising appeals (both print and digital) are key tools for annual giving programs. But what makes an appeal effective? Join Adrian Pio and Ian Sutherland as they talk about Libretto's approach to fundraising appeals and share examples of what has been most effective for us and our clients. In this episode: Qualities of Effective Fundraising Appeals (blog post) Pratt Institute , their Young Scholars program , and the Center for Art Design & Community Engagement MIT and our Annual Giving work with them Tom Delgado (YouTube) Hadestown Hosted by Adrian Pio and Ian Sutherland Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.

