Wellness Marketing 101

Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same. Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into

Wellness Marketing 101 is a business podcast hosted by Boryana Dimitrova, with 60 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Boryana Dimitrova hosts Wellness Marketing 101, a business show with 60 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #59

  Episode60: Building Community Over Competition with Jessi Sheridan

  May 21, 202640 minS0

  <p>In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership.</p> <p> </p> <p>We dive into the power of community, why collaboration beats competition, and the mindset shifts women need to grow both personally and professionally. This conversation is especially relevant for women balancing business, leadership, and motherhood.</p> Key Takeaways Community is a growth accelerator<b...

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  Episode #60

  Episode59: How Bikram Yoga Improves Mental Clarity, Discipline, and Self-Awareness with Esak Garcia

  May 14, 20261h 1mS0

  <p >In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness.</p> <p > </p> <p >I share how I first discovered Bikram Yoga in 2011 while navigating anxiety and panic attacks during my PhD program, and how the practice eventually became an essential part of my life as an entrepreneur, athlete, mother, and educator.</p> <p > </p> <p >To...

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  Episode #58

  Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation

  May 7, 202636 minS0

  <p >In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens.</p> <p >Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity.</p> <p > </p> <p >What You’ll Learn:</p> Why most skincare pro...

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  Episode #57

  Episode 57: From Immigrant to Real Estate Expert: Ani Golovko on Resilience, Career Pivots & Smart Home Buying

  Apr 30, 202649 minS0

  <p >What if the best real estate advice you could get… is not to buy?</p> <p >In this episode of Wellness Marketing 101, I sit down with real estate expert and longtime friend Ani Golovko to break down what most buyers and sellers aren’t being told.</p> <p >From navigating high interest rates to understanding your true financial options, this conversation goes far beyond the typical “buy vs. sell” advice.</p> <p >Ani shares how her background in economic consulting and her personal experience as an immigrant and entrepreneur shaped her unique, client-first approach to real estate.</p> <p >Whether...

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  Episode #56

  Episode 56: Breaking Stereotypes in Kids Fashion & Building a Purpose-Driven Brand with Elizabeth Brunner

  Apr 23, 202632 minS0

  <p >In this episode of Wellness Marketing 101, I sit down with Elizabeth Brunner, founder of Stereotype Kids, a purpose-driven children’s clothing brand challenging gender norms and promoting authenticity.</p> <p >Inspired by her twins, Elizabeth created a brand that empowers kids to express themselves freely while also prioritizing sustainability, quality, and inclusivity. From launching during the pandemic to building a movement (not just a brand), this conversation dives into entrepreneurship, conscious marketing, and redefining what it means to grow organically.</p> <p > </p> <p >What You’ll Learn:</p> How to turn a personal story into a meaningful brand Why k...

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