Episode #3
From Farmers Markets to Full Club: How Amy Glasser Is Growing The Vital Well
About this episode: In this episode of the Wellness Pro Hotline, Cate Stillman sits down with Amy Glasser, founder of The Vital Well — an Ayurveda-based membership community for women seeking deeper vitality, hormonal balance, and long-term health. Amy has already done the foundational work: she has built her club, set up her classroom, refined her Vitality Checkup sessions, and established her sales cycle. Now the question is simple — how does she fill her pipeline consistently and convert cold leads into committed members? What unfolds is a practical, laser-focused coaching session on one of the most underutilized lead generation strategies in the wellness industry: showing up in person at farmers markets, festivals, and community fairs to offer free Vitality Checkups. Cate walks Amy through the entire three-session funnel, from the initial pulse check at the table, through the assessment review on Zoom, to the Sacred Sales pitch that closes the client into a year-long club commitment. This episode also covers how to handle time blocking as a single parent, when to offer certificates of completion and continuing education credits, how to create FOMO using a monthly club calendar, and why the closing call is simply about getting someone to defend their desire and commit to their health. This is the Wellness Pro Hotline: real practitioners, real challenges, real coaching — on the record. Key Takeaways: The Three-Session Farmer's Market Funnel: How to move a cold lead from a free vitality checkup at a community table to a closed year-long club member across three intentional touchpoints Discover, Desire, Defend: Why the Sacred Sales framework is the difference between a presentation that informs and a conversation that converts Certificates of Completion and CEUs: How to add perceived and real value to your club by offering completion certificates and continuing education credits without overcomplicating the process Time Blocking for Leads and Sales: How to structure your week so lead outreach, sales calls, and closing calls each have their own designated time — even around childcare and a split-location lifestyle Creating FOMO With a Monthly Calendar: Why showing prospects exactly what is happening inside the club this month is one of the most effective closing tools available One Claude Prompt Away: How Amy is already using AI to support session notes, client plans, and content creation — and how to go further Resources and Links: Fix Your Offer Session: https://api.leadconnectorhq.com/widget/bookings/fix-your-offer-session Wellness Pro Academy: https://wellnesspro.academy Yogahealer: https://www.yogahealer.com About the Guest, Amy Glasser: Amy Glasser is the founder of The Vital Well, an Ayurveda-informed membership community helping women reclaim their vitality, balance their hormones, and build sustainable long-term health. With over 10,000 hours of practitioner experience, Amy brings deep clinical expertise and genuine warmth to every client relationship. She splits her time between Santa Fe, New Mexico and San Pancho, Mexico. About the Host, Cate Stillman: Cate Stillman is an Ayurvedic practitioner, author, and founder of Yogahealer and Wellness Pro Academy. For more than two decades she has helped wellness professionals build thriving membership communities rooted in ancient wisdom and innovative structure. She is the author of Body Thrive, Master of You, Uninflamed, and Primal Habits. Wellness Pro Academy: https://wellnesspro.academy Primal Habits: https://amzn.to/3OvfPOx Uninflamed: https://amzn.to/3UUBgJ2 Body Thrive: https://amzn.to/3udNFR0 Master of You: https://amzn.to/3OlfoGn What would change in your practice if you stopped waiting for leads to find you online and started showing up where your ideal clients already gather every week?
