WHAT DOES YOUR MUM THINK

What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside. Hosted by Sheps, each episode sits down with creatives, mischievous misfits and doers to unpack the messy middle: the doubts, failures, pivots and breakthroughs that shaped their success. Not the polished version. The real version. The bit where nobody knows if it's going to work.

WHAT DOES YOUR MUM THINK is a arts podcast hosted by Kristian Shepherd, with 58 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Kristian Shepherd hosts WHAT DOES YOUR MUM THINK, a arts show with 58 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #65

  Knicks logo designer, KISS Album covers, Disney titles, Five decades of pencil‑first craft - Michael Doret

  Aug 5, 20261h 15m

  Today's guest is a legend of lettering and logo design. For more than five decades Michael Doret has made iconic marks—from the New York Knicks to KISS album art and Disney title treatments. Long before computers, he perfected a hand-drawn approach that gives his work lasting personality. In this episode we unpack his Cooper Union beginnings, mentors like Ed Benguiat and Milton Glaser, and why craft and observation still beat shortcuts. We cover: Childhood in Brooklyn: Coney Island, Times Square, neon signs Family influences and early visual obsessions Cooper Union and finding a career in design Learning the craft: hand-drawing, photo-lettering, pencil-first process Key mentors and early jobs (Sol Schwartz, Ed Benguiat, Milton Glaser) Early freelance work and first logos The Knicks logo: brief, process, legacy KISS album art and long-term collaborations Disney title work and cinematic lettering Guest:Michael DoretWebsite: https://www.michaeldoret.com/logos Book: Growing Up in Alphabet City Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share — and drop a question for Michael below. Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/ TikTok: https://www.tiktok.com/@whatdoesyourmumthink Spotify / Apple Podcasts / YouTube: What Does Your Mum Think

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  Episode #64

  Koto’s secret sauce, Failures into wins, Staying Optimistic, Obsessively making - Arthur Foliard

  Jul 22, 20261h 19m

  In this episode I sit down with Arthur Foliard, Executive Creative Director at Koto, to dig into a non-linear creative career built on obsession, taste and risk. From failing his baccalauréat and moving to San Francisco barely speaking English, to bruising spells at Pentagram and Moving Brands, to helping grow Koto into one of today’s most influential studios — Arthur’s story is full of hard lessons, big wins and practical thinking for anyone working in brand and design. We cover: Growing up in Paris and teaching himself design Why he moved to SF and how internships shaped his career The Pentagram and Moving Brands chapters — what nearly made him quit Going freelance, then joining Koto and helping build the NYC studio Leading a team, culture, and creative process at scale Typography, motion, and why “typography is the real brand” Big projects: Bolt, Amazon and the power of personality in systems Illustration, life with son Léo, and the million-dollar question: what does his mum think? Guest: Arthur Foliard Instagram: https://www.instagram.com/arthurfoliard Koto: https://www.koto.studio Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share — and drop a question for Arthur below. Follow WDYMT: Instagram: ⁠https://www.instagram.com/wdymt_official/⁠ TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠ Subscribe on Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

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  Episode #63

  Fearlessly creating & beating perfection, Living with Type 1 Diabetes, Movie prop design - Rachel Cartledge

  Jul 15, 20261h 2m

  Listen for tactile nostalgia, honest career pivots, and practical takeaways for creatives building work that feels both playful and purposeful. Today I’m chatting with Rach Cart — Edinburgh‑based freelance designer, illustrator and motion artist. Rach has worked with brands like Adobe, Famous grouse and Newcastle FC, builds immersive movie‑prop collections, and created the Food For Thought pop‑up to teach people about Type 1 diabetes through nostalgic packaging and playful products. We talk about making projects that teach, how to build a business by doing, and why fearless creativity wins. We talk about: Growing up and building a creative practice in Edinburgh From uni to agency life to freelancing — lessons learned on the way Food For Thought: turning lived experience with Type 1 diabetes into a meaningful pop‑up and product work Movie‑prop design: process, references and building tactile collections Creating content that leads to clients and opportunities Freelance finances, beating perfectionism, and advice for grads What’s next: bigger productions, physical products, or more social‑led work? The important question: what does your mum think? Guest: Rachel Cartledge (Rach Cart) https://www.instagram.com/rachcartdesign/ www.rachcart.com Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Follow WDYMT: Instagram: https://www.instagram.com/wdymt_official/ TikTok: https://www.tiktok.com/@whatdoesyourmumthink Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk Subscribe: Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

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  Episode #62

  Jungle stories, Collabs with Nike & the Knicks, an unstoppable Bolivian artist in NYC — Fefi Castedo

  Jul 8, 20261h 9m

  Listen for honest stories, tactile creativity, and practical takeaways for anyone wanting to make work that feels like home. Today I’m hyped to have Fefi Castedo with us: a Bolivian‑born illustrator and graphic designer now based in NYC. Raised in Riberalta in the Amazon, Fefi rebuilt her life and career after a corporate layoff and breakup by simply making — clay, Lego, iPad drawings and candid visuals that live between culture, nostalgia and the everyday. She’s an Adobe Live Community Star, a builder of creative communities, and someone who designs emotional recognition — work that looks like life and feels familiar before you know why. We talk about: Growing up in the Amazon, motacú hunts and choosing skate decks for the art Moving to the US at 8, feeling out of place, and the moment she felt truly seen How a layoff and breakup led to an identity collapse and creative rebirth Risk = trust: why she never went back to a 9–5 and what freelancing actually feels like Her tactile process — clay, Lego, iPad — and why removing perfection invites joy Building community vs. building an audience, and working with Adobe and brands What success and boundaries look like now, and the projects she dreams about next Guest:Fefi CastedoInstagram: @illustratedbyfefiAdobe: featured Adobe Live Community Star Subscribe:If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Follow WDYMT:Instagram: https://www.instagram.com/wdymt_official/ TikTok: https://www.tiktok.com/@whatdoesyourmumthink Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk Subscribe:Apple Podcasts / Spotify / YouTube Produced by:What Does Your Mum Think

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  Episode #61

  Tom Cruise stories, Wonder Women, Red carpets tales & finding your dream job - Ria hebden

  Jul 1, 20261h 15m

  Today I’m over the moon to have Ria Hebden with us: presenter, founder, producer and the powerhouse behind Wonder Women. Ria learned the machinery of TV in publicity (Disney, Fox, Channel 4) before becoming the calm, trusted face on Lorraine, All Around Britain and global stages like Cannes Lions and Davos. She’s a BAFTA voter, CEO of Wonder Women, runs Carpe Diem Media, and was named Media Champion of the Year for her work on retention and equality in TV. We talk about: Moving from behind‑the‑scenes influence to on‑screen trust Why retention matters more than ticking diversity boxes Practical fixes for London‑centric, freelance TV culture Motherhood, visibility, and the quiet work of building networks Real mentorship wins and how listeners can help right now Listen for honest stories, mentorship moments and practical takeaways for anyone wanting to build a longer, fairer career in media. Run it upppppp! Like, share and subscribe. Guest: Ria Hebden Wonder Women — wonderwomentv.com Instagram: @riahebden Subscribe: If you liked this, subscribe to WDYMT for more honest chats with creatives. Like, comment and share. Follow WDYMT: Instagram: ⁠https://www.instagram.com/wdymt_official/⁠ TikTok: ⁠https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk⁠ Subscribe on Apple Podcasts / Spotify / YouTube Produced by: What Does Your Mum Think

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