What Happens in Marketing

Las Vegas is the entertainment capital of the world. It didn’t become so without the marketers who helped to tell its stories. We peel back the curtain and talk to the brilliant minds who help to create the epicenter of entertainment. Come with us as we explore the struggles and successes of the iconic marketing campaigns that reach the world and help to shape the world wide city of Las Vegas. From idea to execution, we are inviting you to learn from the innovators of opportunity. From the braintrust of the Las Vegas Innovative Marketing Association, we will discuss what happens in marketing.

What Happens in Marketing is a business podcast hosted by Las Vegas Innovation Marketing Association, with 15 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Las Vegas Innovation Marketing Association hosts What Happens in Marketing, a business show with 15 episodes published.

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  Episode #1

  What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship

  Aug 20, 202541 minS2

  <p>🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan</p><p>🎙️ Episode Introduction</p><p>In this episode of What Happens in Marketing, hosts <b>Ben Laifsky</b> and <b>Jeremy Kadoich</b> sit down with <b>Chad Reelfs</b>, U.S. lead at <b>Crimtan</b>, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparency, innovation, and client success.</p><p>With a strong focus on <b>cookie-less ta...

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  Episode #1

  What Happens In Marketing - The Chad Reelfs Interview

  Apr 24, 202537 minS2

  <p>🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan</p><p>🎙️ Episode Introduction</p><p>In this episode of What Happens in Marketing, hosts <b>Ben Laifsky</b> and <b>Jeremy Kadoich</b> sit down with <b>Chad Reelfs</b>, U.S. lead at <b>Crimtan</b>, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparency, innovation, and client success.</p><p>With a strong focus on <b>cookie-less ta...

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  Episode #2

  The evolution of sports betting for Las Vegas

  May 4, 202427 minS3

  <p>Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future. </p>

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  Episode #1

  Super Las Vegas - Bringing the Big Game to life in Sin City

  Apr 3, 202422 minS3

  <p>Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas.  We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market. </p>

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  Episode #4

  The Future of Local Innovation

  Jan 3, 202424 minS2

  <p>Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs.  We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley. <br/><br/>Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it. <br/><br/></p>

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