What If? So What?

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

What If? So What? is a technology podcast hosted by Unknown Host, with 70 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts What If? So What?, a technology show with 70 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  What If? So What?

  Stefaan Verhulst, PhD, co-founder and chief research and development officer at the GovLab at New York University

  Oct 17, 202527 minS0

  <p>In this episode of “What If? So What?” Jim Hertzfeld sits down with Stefaan Verhulst, Chief Research and Development Officer at The GovLab, to explore why it’s time for organizations to stop treating data as a private asset and start treating it as infrastructure for innovation.</p><p> Stefaan believes that the future of digital transformation depends on how we organize, govern, and share data across sectors. He discusses how data collaboratives are helping companies and governments tackle complex challenges—from public health to AI governance, and why trust, transparency, and capability building are now the hallmarks of modern da...

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  What If? So What?

  Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization

  Oct 15, 202533 minS0

  <p>this episode of “What If? So What?”, host Jim Hertzfeld sits down with futurist and best-selling author Jonathan Brill to explore how organizations can prepare for disruption and thrive in an AI-driven future. Brill is author of “Rogue Waves: Future-Proof Your Business to Survive and Profit From Radical Change” and “AI and the Octopus Organization: Building the Superintelligent Firm,” which shares how seemingly unpredictable shocks—pandemics, energy crises, political upheaval—are becoming more frequent as global systems collide. </p><p> In this episode, Brill explains why traditional three- and five-year planning no longer works and instead urges leaders to focus on the real...

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  What If? So What?

  Wally Burchfield, Automotive Industry Expert on AI and Consumer Data

  Oct 1, 202527 minS0

  <p>In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it. </p><p>From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of every decision. If you're navigating digital transformation, this episode offers a grounded, practical perspective on how to build trust, deliv...

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  What If? So What?

  Susan Etlinger, AI Analyst and Industry Watcher on Building Trust in AI

  Aug 20, 202528 minS0

  <p>In this episode of “What If? So What?”, host Jim Hertzfeld talks with AI analyst and industry watcher Susan Etlinger about the true disruptive power of AI in today's rapidly evolving digital landscape. Susan, whose journey into technology began in the humanities, explains why adopting an AI-first mindset isn't simply about automation–it involves critically assessing when and how AI genuinely adds value. </p><p>Jim and Susan explore the nuances of Generative and Agentic AI, offering insights to executives on how to integrate these technologies responsibly while preserving essential human judgment.  </p><p>Tune in to learn practical strategi...

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  What If? So What?

  Professor Rita McGrath on Leading in Times of Uncertainty

  Jun 11, 202527 minS0

  <p>In this episode of “What If? So What?” Jim Hertzfeld sits down with C-suite strategist, Professor Rita McGrath, to explore how organizations can thrive amid uncertainty. Rita shares insights from her book “Seeing Around Corners,” including how to rethink competitive advantage, embrace intelligent failure, and plan for the unknown. Learn why fast-following might not be fast enough, how to experiment without fear, and what it really means to “see around corners.” </p><p><b>Thank you for listening!</b></p> <p>You can also watch the episode: https://www.youtube.com/@perficient/podcasts</p> <p>Have a question for Jim? AMA - su...

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