
What Runs a Run
The Future of Running and Travel: Personalization, Community, and Experience Over Speed
In this episode of Travel in 26.2 series of What Runs a Run podcast Lena Anderson shares her inspiring journey of founding Go Running Tours, transforming city exploration through guided running experiences. Discover how her background in corporate strategy, innovative business models, and passion for running have shaped a global enterprise that combines travel, fitness, and local culture. Key Topics Journey from corporate career to entrepreneurship Business model evolution and scaling Balancing tourism, safety, and local insights Impact of COVID-19 on running tourism Future trends in running and travel Chapters 00:00 Introduction to Go Running Tours 01:07 Transition from Corporate to Running Tours 03:47 The Concept of Running Tours 06:08 Starting Go Running Tours in Copenhagen 12:04 Building the Business Model 21:06 Evolution of the Running Industry 22:57 Balancing Running and Tourism 24:23 Setting Expectations for Running Tours 26:15 The Value of Local Guides 28:40 Safety and Convenience in Running Tours 30:29 Supporting Major Running Events 32:53 Sustainability in Running and Travel 37:33 Corporate Wellness and Running Tours 40:52 Rapid Fire Insights on Running 42:55 The Future of Running and Travel Resources: Go Running Tours # RunningTours, #Travel, #BusinessModel, #CityExploration, #RunningCulture, #Sustainability, #GuideExperience, #TravelIndustry, Entrepreneurship, Global Expansion






