Episode #3
No Vineyard. No Winery...So How Did They Build a Wine Brand | WHAT SHE SAID
What does it take to launch a Tasmanian wine label when you don’t own a vineyard, a winery or even a cellar door?In this episode of Homegrown, Moira and Emma sit down with Paige, co-founder of Town Wine, to discover how an idea shared with her partner, Justin, grew into a small-batch Tasmanian wine brand producing Pinot Noir, Chardonnay and an exciting sparkling wine currently in the works.Paige’s journey into the Tasmanian wine industry began at just 17, working in a cellar door and restaurant before gaining hands-on experience pruning vines, picking fruit and learning how great wine begins in the vineyard.Years later, an unexpected phone call gave Paige and Justin the opportunity they had been waiting for and Town Wine was born.Paige shares how they built the brand without following the traditional path, working with local growers and winemakers to source exceptional Tasmanian fruit and create wines they genuinely love to drink.We discuss:• How Town Wine started with three barrels of Pinot Noir• Why you don’t need to own a vineyard to create a wine label• The process behind making Pinot Noir, Chardonnay and sparkling wine• How climate, soil, fruit quality and vineyard location affect wine• The logistical challenges of running a wine business from Tasmania• Town Wine’s unconventional approach to social media and marketing• The importance of relationships, mentors and community in business• Why the most expensive bottle isn’t necessarily the best• What makes Tasmanian wine so unique• Paige’s advice for anyone waiting to start their own businessTown Wine’s story is a reminder that you don’t always need every resource, qualification or piece of equipment before beginning. Sometimes you simply need to use what is available, trust the people around you and have a crack.As Paige says, there are no rules—it’s all made up.Whether you’re interested in Tasmanian wine, Australian small business, entrepreneurship, winemaking or the realities of building a brand from the ground up, this conversation offers an honest and entertaining look behind the bottle. DISCOVER TOWN WINEInstagram: https://www.instagram.com/townwinetas/ Shop Town Wine: https://spiltdrinks.com/ ️ FOLLOW WHAT SHE SAIDInstagram: https://www.instagram.com/whatshesaidau/ TikTok: https://www.tiktok.com/@whatshesaidau Enjoyed the conversation? Please like the episode, leave us a comment and subscribe for more Homegrown interviews celebrating Australian founders, creators and small businesses.Let us know in the comments: are you choosing Pinot Noir, Chardonnay or sparkling?Please enjoy alcohol responsibly. LISTEN UP! Listen to us over on; YouTube - https://youtu.be/cVOA2ohw2Ec?si=_Wl8lEeBQWlIpNyW Apple Podcast - https://podcasts.apple.com/us/podcast/what-she-said-and-more/id1795267907 Amazon Music - https://music.amazon.com/podcasts/3fe5a70e-452b-498a-ae8c-e0d98500dda5/what-she-said-and-more#TasmanianWine #AustralianSmallBusiness #Homegrown #Wine #AustralianWine #WhatSheSaidPodcast #SpiltDrinks #TownWine
