
What the Web3?
Dave and Tim chat with Edward Bell GM Brand at Cathay Pacific
<p>In this episode of the Web3 Marketing Association Podcast, hosts Dave Wallace and Tim Semelin are joined by <b>Edward Bell</b>, General Manager of Brand Insights and Marketing Communications at <b>Cathay Pacific</b>, to discuss how one of Asia’s most iconic airlines is exploring Web3 and the metaverse.</p><p>Edward shares how Cathay has built an internal cross-functional task force—spanning marketing, digital experience, IT, legal, and social teams—to explore the opportunities of Web3 in a thoughtful and structured way. Unlike luxury and fashion brands that rush to “be first,” Cathay is taking a more measu...






