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What To Do Next is hosted by Highbeam. The show is categorised under business and has published 12 episodes.

How many episodes does What To Do Next have?

What To Do Next has published 12 episodes.

What topics does What To Do Next cover?

What To Do Next regularly covers business. It sits in the business category.

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What To Do Next is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

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What To Do Next hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

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Episodes of What To Do Next average 51 minutes. a focused format where a clear narrative arc and tight preparation matter most.

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Our data rates What To Do Next's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

business

What To Do Next

Hosted by Highbeam · business · EN · 12 episodes

Audience: 2

Apple Podcasts Website

About this Podcast:

Successful founders share the decisions that can make or break your business, so you can anticipate what's coming and build your own competitive advantage.

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What is What To Do Next?

What To Do Next is a business podcast hosted by Highbeam, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

About the host

Highbeam hosts What To Do Next, a business show with 12 episodes published.

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Recent episodes

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What To Do Next
How HigherDose Built A Luxury Brand In A Commodity Market | Katie Kaps
Jul 21, 202645 min
HigherDOSE began as a single infrared sauna spa. Today, it's a multi-channel wellness brand with products sold online and through high-end retailers. In this episode of What to Do Next, Katie Kaps, co-founder of HigherDOSE, joins host David Segal to discuss how that transformation happened. They explore the decisions that shaped the company's growth, from launching the sauna blanket and positioning a premium brand to choosing debt over additional venture capital, expanding into retail, managing inventory, and navigating the challenges of entrepreneurship. — Brought to you by: Highbeam —Grow your brand with Highbeam’s cash management platform: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Where to find Katie Kaps: • Instagram: https://www.instagram.com/ktkaps • LinkedIn: https://www.linkedin.com/in/katiekaps • Website: https://katiekaps.com Where to find David Segal: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@wtdn.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/david-segal-80b6079⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Timestamps: (00:00) Intro (01:02) HigherDOSE overview (02:13) Launching HigherDOSE (03:32) Retail partnerships (04:25) First location business model (05:50) The sauna blanket (08:02) Why products won (10:32) Pandemic product shift (13:07) Debt vs. equity (15:18) Raising prices (19:04) Brand over design (23:50) Saying yes (26:18) Landing in Sephora (29:03) Cash flow vs. inventory (31:42) Choosing products (35:37) Measuring product success (36:48) Why physical locations mattered (37:50) What's next (39:00) Entrepreneurship (42:48) Lightning round — Referenced: • HigherDOSE: https://higherdose.com • Sephora: https://www.sephora.com • Bluemercury: https://bluemercury.com • Nordstrom: https://www.nordstrom.com • Amazon: https://www.amazon.com • abc carpet & home: https://abchome.com • 11 Howard: https://www.11howard.com • Equinox: https://www.equinox.com • Clearlight: https://infraredsauna.com • BIOHACK-HERS: https://www.youtube.com/playlist?list=PLtt3Vc8Sfqz2rWmxlkgDdcqUJp4fkWY1v • TD: https://www.tdsecurities.com • QVC: https://www.qvc.com • Ben Greenfield’s website: https://bengreenfieldlife.com • Tough Mudder: https://toughmudder.com • Will Dean on Instagram: https://www.instagram.com/foundingmudder • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses : https://www.amazon.com/dp/0307887898
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What To Do Next
Bala's Max Kislevitz: How We Sold 3.5 Million Bangles After Almost Going Broke
Jul 7, 202648 min
Max Kislevitz is the co-founder of Bala, the fitness brand that reimagined workout equipment through thoughtful design. Before launching Bala with his wife, Natalie, Max spent more than a decade in advertising, working with global brands, and applied those lessons to his own business. In this episode of What to Do Next, host David Segal speaks with Max about building Bala from a side project into a category-defining fitness brand. They discuss the company's early days selling weighted bangles, the momentum that followed its Shark Tank appearance, its expansion beyond its first product, and the lessons learned about branding, inventory, retail partnerships, and sustainable growth. — Brought to you by: Highbeam —Grow your brand with Highbeam’s cash management platform: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Where to find Max Kislevitz: • LinkedIn: https://www.linkedin.com/in/maximilian-kislevitz-12b147b • Instagram: https://www.instagram.com/mkislevitz • Website: https://shopbala.com Where to find David Segal: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@wtdn.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/david-segal-80b6079⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Timestamps: (00:00) Intro (01:04) An overview of Bala (03:42) Bootstrapping Bala as a side project (11:24) Being proactive vs. being reactive (13:27) Dealing with knockoffs (16:44) The limits of design patents (18:29) Finding Bala's early customers (21:22) Knowing who your customer isn’t (23:55) Why they were comfortable with slow growth (24:52) How Shark Tank and COVID accelerated Bala (28:20) Working with Maria Sharapova and Mark Cuban (31:58) Bala's biggest early inventory mistake (35:09) Managing inventory and retailer relationships (37:49) Running a business with your spouse (40:23) From Bala Bangles to Bala (42:15) Knowing when to go full-time (45:22) Lightning round — Referenced: • Bala: https://shopbala.com • 72andSunny: https://www.72andsunny.com • Kickstarter: https://www.kickstarter.com • Shopify: https://www.shopify.com • Murphy’s law: https://en.wikipedia.org/wiki/Murphy%27s_law • Goop: https://goop.com • Free People: https://www.freepeople.com • Anthropologie: https://www.anthropologie.com • Hermes: https://www.hermes.com • Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23 • Mark Cuban on LinkedIn: https://www.linkedin.com/in/mark-cuban-06a0755b • Maria Sharapova on LinkedIn: https://www.linkedin.com/in/maria-sharapova • Seth Godin’s website: https://www.sethgodin.com
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What To Do Next
The Community Flywheel Behind Spikeball’s Massive Growth | Chris Ruder
Jun 23, 202655 min
Chris Ruder didn't invent Spikeball. He resurrected it. After discovering that the game had disappeared from store shelves, Chris and a group of friends set out to bring it back as a side project. Eighteen years later, Spikeball has grown into a global brand, a thriving community, and a sport played everywhere from college campuses to ESPN tournaments. In this episode of What to Do Next, host David Segal talks with Chris about the decision to bootstrap the company, the challenges of navigating Spikeball's post-COVID inventory crisis, and what he's learned from nearly two decades of building the business. They discuss the psychology of entrepreneurship, what Shark Tank was really like behind the scenes, why community matters more than competition, and why Chris ultimately chose to separate the sport of roundnet from the Spikeball brand. — Brought to you by: Highbeam —Grow your brand with Highbeam’s cash management platform: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Where to find Chris Ruder: • X: https://x.com/spikeballchris • LinkedIn: https://www.linkedin.com/in/chrisruder • Website: https://www.spikeball.com Where to find David Segal: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@wtdn.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/david-segal-80b6079⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Timestamps: (00:00) Intro (01:13) How Chris resurrected Spikeball after it disappeared for 17 years (04:07) Why Chris chose slow, bootstrapped growth over outside capital (05:56) From record growth to excess inventory: Spikeball's post-COVID reckoning (11:20) Why Spikeball rewards community builders instead of winners (14:07) Why casual players are critical to growing the sport (15:46) From side hustle to going all in on Spikeball (20:03) Managing the highs and lows of entrepreneurship (25:29) Spikeball on Shark Tank (29:58) Lessons from managing inventory (32:40) The debate over discounting and brand value (35:38) How to build community by facilitating, not controlling it (43:48) Why Chris separated the sport from the Spikeball brand (49:57) Lightning round — Referenced: • Spikeball: https://www.spikeball.com • Warren Buffett on X: https://x.com/WarrenBuffett • Live Nation: https://www.livenation.com • Graham Weaver’s website: https://www.grahamweaver.com • Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23 • Mark Cuban on LinkedIn: linkedin.com/in/mark-cuban-06a0755b • Daymond John on LinkedIn: https://www.linkedin.com/in/daymondjohn • Shark Tank Season 6 Finale: Spikeball, Shark Wheel & More: https://www.sharktankblog.com/shark-tank/shark-tank-episodes/shark-tank-season-6-episodes/episode-623-season-6-finale • NYC Roundnet on Instagram: https://www.instagram.com/nycroundnet • SD Roundnet: https://sandiegosocialleagues.org/spikeball • Titan set: https://www.spikeball.com/products/titan-set • Paris Saint-Germain: https://www.psg.fr • CrossFit: https://www.crossfit.com • Rollerblade: https://www.rollerblade.com • Mary Horwath’s website: https://www.maryhorwath.com • James Naismith: https://en.wikipedia.org/wiki/James_Naismith • Yeti: https://www.yeti.com
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What To Do Next
Fired for Being "Too Disruptive"—Then Built America's Fastest-Selling Backpack | Marcus Harvey
Jun 9, 202648 min
Marcus Harvey got fired from his first job out of college for being too disruptive. Instead of looking for another job, he decided to build something of his own. Before launching Portland Gear, Marcus bought the @Portland Instagram account and began building a community around the city he loved. What started as an Instagram page eventually became one of the Pacific Northwest's most recognizable lifestyle brands, growing from apparel and pop-ups into retail stores, travel gear, and a devoted customer base. In this episode of What to Do Next, host David Segal talks with Marcus about building a community before building a business, bootstrapping one step at a time, buying out his first investor, and expanding beyond Portland without losing the brand's identity. They also discuss Marcus's approach to evaluating opportunities, why he embraces disruption, why he has no regrets about the mistakes he's made, and the financial discipline that has helped Portland Gear grow on its own terms. — Brought to you by: Highbeam —Grow your brand with Highbeam’s cash management platform: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠ — Where to find Marcus Harvey: • X: https://x.com/marcusharvey • LinkedIn: https://www.linkedin.com/in/marcusharveypdx • Book: Product of the People: How Portland Gear Harnessed the Pride of Rose City : https://www.amazon.com/Product-People-Portland-Harnessed-Pride/dp/1544536119 Where to find David Segal: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@wtdn.podcast⁠⁠⁠⁠⁠⁠⁠⁠ • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/david-segal-80b6079⁠⁠⁠⁠⁠⁠⁠⁠ — Timestamps: (00:00) Intro (01:06) Portland Gear’s origin story (04:51) Why Marcus started with an audience before a product (08:31) Why Marcus paid for the @Portland Instagram account (10:38) Turning @Portland into a business (13:01) Buying out his first investor and rethinking fundraising (16:36) Finding support as a founder (20:16) Why Marcus plays the long game (21:46) Why Marcus embraces disruption (23:08) Why Marcus chose to open a retail store (25:50) Why Portland Gear doesn’t manufacture in Portland (27:20) Growing beyond Portland while staying true to the brand (29:22) How Portland Gear approaches growth opportunities (31:32) The pros and cons of working with a close friend (33:04) Why he has no regrets (34:48) Minimizing losses from flawed inventory (38:33) Marcus's approach to financial discipline (42:17) Lightning round — Referenced: • Portland Gear: https://portlandgear.com • Nike: https://www.nike.com • Wieden + Kennedy: https://www.wk.com • Columbia: https://www.columbia.com • Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23 • WeWork: https://www.wework.com • Vistage: https://www.vistage.com • YPO: https://www.ypo.org • Shoe Dog: A Memoir by the Creator of Nike : https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910 • How Cuts Clothing Hit $400M by Mastering the One Thing Most Founders Ignore: https://www.youtube.com/watch?v=v97Y_0lcMLk
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What To Do Next
The Playbook Behind Original Grain’s 8-Figure Growth: Kickstarter, Facebook Ads, and Brand Storytelling | Ryan Beltran
May 26, 202650 minS0
Ryan Beltran moved to China to learn how products get made, immersing himself in the manufacturing world long before he had a clear business idea.That experience became the foundation for Original Grain, the watch brand he co-founded that went on to become one of Kickstarter’s largest fashion campaigns at the time.In this episode of What to Do Next, host David Segal talks with Ryan Beltran about his decision to move to China and learn manufacturing from the ground up, the moment he discovered the idea that became Original Grain, and the lessons he...
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Guest Appearances

Recent guests on What To Do Next. Study who booked and why before you pitch.

Bear Handlon

CEO and founder, Born Primitive

Sana Javeri Kadri

CEO and founder, Diaspora Spice Co.

Max Kislevitz

Bala

Ryan Beltran

Original Grain

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What To Do Next

The Community Flywheel Behind Spikeball’s Massive Growth | Chris Ruder

Jun 23, 202655 min

Chris Ruder didn't invent Spikeball. He resurrected it. After discovering that the game had disappeared from store shelves, Chris and a group of friends set out to bring it back as a side project. Eighteen years later, Spikeball has grown into a global brand, a thriving community, and a sport played everywhere from college campuses to ESPN tournaments. In this episode of What to Do Next, host David Segal talks with Chris about the decision to bootstrap the company, the challenges of navigating Spikeball's post-COVID inventory crisis, and what he's learned from nearly two decades of building the business. They discuss the psychology of entrepreneurship, what Shark Tank was really like behind the scenes, why community matters more than competition, and why Chris ultimately chose to separate the sport of roundnet from the Spikeball brand. — Brought to you by: Highbeam —Grow your brand with Highbeam’s cash management platform: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Where to find Chris Ruder: • X: https://x.com/spikeballchris • LinkedIn: https://www.linkedin.com/in/chrisruder • Website: https://www.spikeball.com Where to find David Segal: • Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.highbeam.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@wtdn.podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠ • LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/david-segal-80b6079⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Timestamps: (00:00) Intro (01:13) How Chris resurrected Spikeball after it disappeared for 17 years (04:07) Why Chris chose slow, bootstrapped growth over outside capital (05:56) From record growth to excess inventory: Spikeball's post-COVID reckoning (11:20) Why Spikeball rewards community builders instead of winners (14:07) Why casual players are critical to growing the sport (15:46) From side hustle to going all in on Spikeball (20:03) Managing the highs and lows of entrepreneurship (25:29) Spikeball on Shark Tank (29:58) Lessons from managing inventory (32:40) The debate over discounting and brand value (35:38) How to build community by facilitating, not controlling it (43:48) Why Chris separated the sport from the Spikeball brand (49:57) Lightning round — Referenced: • Spikeball: https://www.spikeball.com • Warren Buffett on X: https://x.com/WarrenBuffett • Live Nation: https://www.livenation.com • Graham Weaver’s website: https://www.grahamweaver.com • Shark Tank: https://abc.com/show/535e2b07-18a9-4d94-9803-9ed8257b9d23 • Mark Cuban on LinkedIn: linkedin.com/in/mark-cuban-06a0755b • Daymond John on LinkedIn: https://www.linkedin.com/in/daymondjohn • Shark Tank Season 6 Finale: Spikeball, Shark Wheel & More: https://www.sharktankblog.com/shark-tank/shark-tank-episodes/shark-tank-season-6-episodes/episode-623-season-6-finale • NYC Roundnet on Instagram: https://www.instagram.com/nycroundnet • SD Roundnet: https://sandiegosocialleagues.org/spikeball • Titan set: https://www.spikeball.com/products/titan-set • Paris Saint-Germain: https://www.psg.fr • CrossFit: https://www.crossfit.com • Rollerblade: https://www.rollerblade.com • Mary Horwath’s website: https://www.maryhorwath.com • James Naismith: https://en.wikipedia.org/wiki/James_Naismith • Yeti: https://www.yeti.com

Listen Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

What To Do Next

About this Podcast:

Pitch Analysis

What is What To Do Next?

About the host

Recent episodes

How HigherDose Built A Luxury Brand In A Commodity Market | Katie Kaps

Bala's Max Kislevitz: How We Sold 3.5 Million Bangles After Almost Going Broke

The Community Flywheel Behind Spikeball’s Massive Growth | Chris Ruder

Fired for Being "Too Disruptive"—Then Built America's Fastest-Selling Backpack | Marcus Harvey

The Playbook Behind Original Grain’s 8-Figure Growth: Kickstarter, Facebook Ads, and Brand Storytelling | Ryan Beltran

Guest Appearances

Bear Handlon

Sana Javeri Kadri

Max Kislevitz

Ryan Beltran

Advertisers on this show

Best industries to pitch What To Do Next for

Podcasts like What To Do Next

Every question we get asked beforesomeone starts their trial.

What To Do Next

About this Podcast:

Pitch Analysis

What is What To Do Next?

About the host

Recent episodes

How HigherDose Built A Luxury Brand In A Commodity Market | Katie Kaps

Bala's Max Kislevitz: How We Sold 3.5 Million Bangles After Almost Going Broke

The Community Flywheel Behind Spikeball’s Massive Growth | Chris Ruder

Fired for Being "Too Disruptive"—Then Built America's Fastest-Selling Backpack | Marcus Harvey

The Playbook Behind Original Grain’s 8-Figure Growth: Kickstarter, Facebook Ads, and Brand Storytelling | Ryan Beltran

Guest Appearances

Bear Handlon

Sana Javeri Kadri

Max Kislevitz

Ryan Beltran

Advertisers on this show

Best industries to pitch What To Do Next for

Podcasts like What To Do Next

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.