What Would We Know: Pop Culture + Branding

What Would We Know is an Australian pop culture podcast, with a little bit of gossip and marketing rolled in. Hosted by Brooke @sooklyn and Georgia @georgiacraw , Most weeks that means picking apart the celebrity gossip and internet culture moments everyone's already messaging each other about, plus whatever brand marketing move made us stop scrolling and go 'wait, what?' We close the ep with Work Wife Wisdom, a bit of advice before you go back to your week.Send us an email ⭐️ hello@whatwouldweknow.comOn instagram @whatwouldweknoOn tiktok @whatwouldweknow

What Would We Know: Pop Culture + Branding is a society podcast hosted by Brooke (@sooklyn) and Georgia (@georgiacraw)., with 23 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brooke (@sooklyn) and Georgia (@georgiacraw). hosts What Would We Know: Pop Culture + Branding, a society show with 23 episodes published.

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  What Would We Know: Pop Culture + Branding

  Peter Pan Girl, Bethenny’s Supermodel Café & A Butt Seam Lawsuit | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Aug 19, 202651 min

  Hello friends we have so much to get through this week: Georgia gets stuck as the accidental Pilates instructor, Brooke survives a scam that involved 95 calls over $95 (and doesn't even get a thank you when it's sorted), plus the Peter Pan girl saga, the Phoebe Gates leak update, and why Instagram thinks your background remover makes you an AI creator now. Work wife wisdom, retail therapy, all of it. Internet rundown: ​The "Peter Pan girl" story and where fandom tips into something the Disney characters end up carrying. ​The Phoebe Gates and Sophia Kianni update: leaked messages allegedly show the founders knew for seven months, not 24 hours. ​Instagram's new AI labels, and why they catch background removers but miss obvious AI slop. Marketing group chat: ​Buff Bunny's Heidi Summers on an alleged lawsuit over a leggings seam. ​Bethany Frankel's supermodel cafe pop-up in the Hamptons: Skinny Girl energy, new name. ​Shay Mitchell sells beis to Samsonite for a reported $210 million. Retail therapy: Salomon shoes, LSKD pants, a $2,000 kid's wardrobe, silk PJs with brutal shipping, a Muster Club horse riding weekend, DIY dog beds, and wishlist adds from Jacel the Label and Faithful. Special interest of the week: Georgia's running shorts get pulled before she can buy them. Brooke pitches UK panel shows as the best background noise there is. Work wife wisdom: "There's a reason the rearview mirrors are small and the windshields are big." Look forward, not back. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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  What Would We Know: Pop Culture + Branding

  The Acquired Style Wedding Drama, AI Hacked Pilates & Tate McRae’s Fake Skincare Routine

  Aug 12, 202643 min

  This week on What Would We Know: Acquired Style's wedding dress getting leaked before she could share it herself, and Brielle Bierman's suspiciously well-timed "I almost said yes to this exact dress" video landing the next morning Havaianas debuting a kitten heel at Copenhagen Fashion Week that's giving crocs, and Lululemon's $350, 80 litre "Big Ass Bag" pulling in reviews about fitting actual children inside it An AI agent hacking a gym's booking system, jumping a waitlist, and cancelling a real member's spot to do it Sydney Airport clapping back at a gluten free TikToker with a carousel of "options" that included burgers, tacos and an acai bowl with granola that isn't even gluten free The Marketing Group Chat: Bye Bambi's $90 slogan tees, including one that just says "Help Me I'm Poor" Broadway's new influencer casting era, with Reese from the Dallas Cowboys Cheerleaders taking over as Roxy Hart in Chicago The Isaac 1, a laundry robot that folds washing, makes beds and puts toys away on its own Netflix's literal human-in-a-billboard stunt for The Last House, and Tate McRae's Neutrogena ad that fooled absolutely nobody Special interest of the week: Georgia's new Giggly Squad obsession, and Brooke's $38 Costco Rokeby 12-pack. Work wife wisdom: let go or be dragged, Brooke's reminder for whenever you're white knuckling something that's already out of your hands. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠ https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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  What Would We Know: Pop Culture + Branding

  Lunchables Are Cigarettes, Boosts Erewhon dupe & No Influencers Allowed | What Would We Know: Australian Pop Culture & Branding Podcast

  Aug 5, 202646 min

  Brooke (@sooklyn) and Georgia (@georgiacraw) are back with the internet's messiest brand strategy story of the month, and honestly, we could not stop talking about it. What the internet's doing: Dr Donuts building her entire grocery haul out of Too Good To Go Whole Foods mystery bags, and staying suspiciously upbeat about whatever she pulls out (six blocks of cheese included) Zane from Zane and Heath's Candy Crush confession going from an already wild $4,000 to a very real $22,000 The Nantucket "no influencers" sign that's gone properly viral, Dave Portnoy weighing in, and the whole thing backfiring in the most Streisand-effect way possible Marmot researchers funding their work through an OnlyFans-style account called Only Marms after their grant got cut The Facebook "fan badge" that quietly outs you for checking someone's profile too often The Marketing Group Chat: The Premier League's gambling sponsorship ban and the scramble that followed (hello American Express, Red Bull and a $60 million Snapdragon deal) The UCSF study linking Lunchables to Philip Morris's old cigarette research and marketing playbook Spotify's new personalised Running Mode Boost Juice's very unsubtle Erewhon-inspired "Blends with Benefits" range Special interest of the week: Brooke's RuPaul's Drag Race Down Under vs the World rage spiral after a proper bait-and-switch twist, and Georgia's excitement that whale season is finally kicking off. Work wife wisdom: Mel Robbins' reframe for spiralling before a big decision, what if it all goes right instead of what if it all goes wrong. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in. Subscribe to our newsletter ⁠⁠https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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  What Would We Know: Pop Culture + Branding

  The high protein chicken scam, Botox Goes Wrong & Messina Gets Rigged | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw)

  Jul 29, 202640 min

  Hi friend, welcome to what would we know, we are your new favourite weekly Australian pop culture podcast for anyone chronically online and loves a bit of gossip. We’re talking all things pop culture, celebrity news, and internet culture with an actual marketing group chat, because it's us, This week on What Would We Know: Life update: Georgia missed the national emergency alert test because her phone is out of storage (again), and Brooke is fully emotionally invested in a house she hasn't bought yet after more than thirty home opens, with Georgia manifesting a lottery home in Rainbow Bay right alongside her. What the internet's doing: Messina's ice cream flavour vote caught in a fraud scandal after someone tried to push "Scoop the G" back into the flavour cabinet with throwaway domain accounts. Giggly Squad's Hannah Berner and her Botox gone wrong, now living her "soft girl smile summer" era AFL player Bailey Smith caught out after two women discover matching mirror selfies taken three hours apart Buc-ee's trademark bullying saga, and John Oliver's parody brand "Buck Off" daring them to sue The Marketing Group Chat: Kim Kardashian's ad for energy drink brand Update, and why the mock press conference format actually worked The sneaky serving size trick behind "high protein" chicken and ham MySpace's possible relaunch, and the wild Justin Timberlake lore behind how it got bought in the first place Urban Decay and Skindinavia's setting spray trademark war, and the cheaper version now available through Mco Beauty Special interest of the week: Georgia's $59 dehumidifier obsession, and Brooke's seven hour deep dive into the Acquired podcast. Work wife wisdom: why you're allowed a season of just being, instead of constantly trying to fix yourself. we both work full time in marketing together. We're talking brand strategy, PR fails, and the internet culture moments everyone's already talking about that we have slightly shameless takes on… Lets just say we are alot more outspoken now, truly we started out a lot more filtered but you guys much prefer our uncut opinions, because at this point we consider you our work wife too. Sometimes we go off track into retail therapy and probably too many special interests, but we're all friends here. We hope you stick around. We're genuinely so glad to have you. What Would We Know is the Australian pop culture and gossip podcast for anyone who's a little too online. Each week Brooke (@sooklyn) and Georgia (@georgiacraw) break down the celebrity gossip, reality TV drama, and internet culture moments everyone's talking about, plus the segments you'll want to send straight to your work wife. New episodes every week.Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠ https://whatwouldweknow.com.au⁠⁠ On instagram @whatwouldwekno On tiktok @whatwouldweknow

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  What Would We Know: Pop Culture + Branding

  Mimco's Comeback, The Odyssey IMAX Frenzy & The Mamamia CEO Nepotism Debate | A Pop culture podcast By Brooke (@sooklyn) and Georgia (@georgiacraw).

  Jul 22, 202639 min

  This week on What Would We Know: Life update: Georgia is in phone rehab after relapsing on her Foqos screen time app (translation: multiple trips to the fridge to scan a bottle and unlock her phone), plus a board game win with the neighbours. Brooke's birthday massage came with a plot twist courtesy of Georgia and the girls at work. What the internet's doing: Braxton Berrios naming every beauty product the NY Giants social team handed him, and the internet falling for him a little harder The Odyssey's IMAX 70mm ticket frenzy: only 41 cinemas worldwide and one in Australia can show it properly, and Melbourne's already sold 40,000+ tickets Six year old Miles and his dad Joel Phillips' Eastern Rosella song, now covered by Ballpark Music and duetted by Ben Lee The New York Times Wordle "PSHAW" saga that broke a few hundred thousand people's streaks The Marketing Group Chat: Instagram's new audio swap feature for feed posts and carousels The Mamamia CEO appointment (Luca Lavigne, 28, replacing Nat Harvey) and the nepotism debate that followed Play-Doh's Blooms collection, a flower making kit built for adults Mimco's 30th birthday "So Back" campaign and its safety alarm keychain collab with small business Kepler Special interest of the week: Georgia's Dyson Airstrait comeback, and Brooke's shower lamp obsession. Work wife wisdom: the 24 hour day theory that'll make you feel better about turning 30. Consider us your internet work wives for the marketing girlies. An Australian pop culture and branding podcast, hosted by Brooke (@sooklyn) and Georgia (@georgiacraw).Send us an email ⭐️ ⁠hello@whatwouldweknow.com⁠What Would We Know is the Australian podcast where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing, and across the creator economy, plus the celebrity gossip we can't stop talking about. These are the conversations we usually end up having with each other anyway, so we figured, why not invite a few more friends in.Subscribe to our newsletter ⁠ https://whatwouldweknow.com.au ⁠On instagram @whatwouldwekno On tiktok @whatwouldweknow

  ListenShow Notes

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