What's Got the World Talking?

What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms. Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry. Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you. Web: www.wpragency.co.uk LinkedIn: www.linkedin.com/company/wpr-agency/

What's Got the World Talking? is a business podcast hosted by WPR, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

WPR hosts What's Got the World Talking?, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #12

  Careers Special: Getting into Comms

  Jul 22, 202645 minS1

  In this episode of What’s Got the World Talking? we’re turning our attention to a topic close to our hearts: careers in PR and communications. It’s an industry offering incredibly varied and rewarding career paths, but many people either don’t know about the opportunities in PR, comms or social media or don’t consider it a possible route for them. There’s also no question that, right now, finding and securing that first role can feel daunting. So, whether you’re finishing exams, weighing up different potential career paths, or even considering a career change, this podcast aims to answer some of your questions about how you actually get into the industry. Jane is joined by director of people and planning Rebecca Williams and PR director Sam Brown to explain what working in PR really looks like - from getting your foot in the door to where it can take you - sharing advice and practical tips to take away. If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking? Web: www.wpragency.co.uk/podcast YouTube: WPR Podcast - YouTube LinkedIn: WPR Overview | LinkedIn

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  Episode #11

  GEO Explained: How AI is Reshaping Brand Discovery

  Jul 8, 202641 minS1

  In this episode of What’s Got the World Talking?, we’re talking about Generative Engine Optimisation – otherwise known as GEO - and how AI-powered search is reshaping brand discovery. Search is no longer just about rankings and clicks. Audiences have swiftly embraced the comprehensive, nuanced answers delivered by AI-powered search in place of those old lists of blue links, and it’s changing everything from visibility to content strategy. So, after years of refining search strategies, optimising for keywords and climbing rankings, what should brand marketers be doing now? What determines whether your brand appears in an AI-generated answer? Has SEO fundamentally changed and, if so, in what ways? And why are authority, credibility and earned media suddenly becoming some of the most valuable assets in a marketer’s toolkit? Jane is joined by associate director Rob Jones and senior content director Tom Went to explore what has changed, why it matters, and how PR, content and SEO fit into the new ecosystem. If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking? Web: www.wpragency.co.uk/podcast YouTube: WPR Podcast - YouTube LinkedIn: WPR Overview | LinkedIn

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  Episode #10

  The Role of Consumer PR in 2026

  Jun 24, 202640 minS1

  In this episode of What’s Got the World Talking? we’re turning our attention to the role that consumer PR can – and should – be playing for brands in 2026: specifically, the all-too-often underestimated contribution it can make to brand growth. In a landscape dominated by performance metrics, crowded channels and increasingly sceptical consumers, how can brands earn attention rather than simply trying to buy it? Where does consumer PR fit when audiences are being bombarded with messages and are less loyal than ever? Jane is joined by associate creative director Dan Gabriel and senior paid media director Rob Lewis to explore how consumer PR is evolving, how creativity and credibility can fuel brand preference, and how marketers can harness PR and paid – together – for long-term visibility and brand reputation. If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking? Web: www.wpragency.co.uk/podcast YouTube: WPR Podcast - YouTube LinkedIn: WPR Overview | LinkedIn

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  Episode #9

  B2B vs Consumer: Lessons Worth Learning

  Jun 11, 202645 minS1

  In this episode of What’s Got the World Talking? w e’re exploring the relationship between consumer and B2B marketing – two disciplines that are often positioned as opposites, but are increasingly overlapping in how they think, create and deliver impact. As an agency with teams spanning B2B and consumer, it’s a topic that’s close to our hearts. Is consumer marketing really more creative and reactive, with B2B its more serious, rational counterpart? Or is that distinction outdated? From creativity and strategy, through to audiences, influencers and evaluation – what can each side learn from the other and what happens when traditional lines blur? Jane is joined by associate creative director Dan Gabriel and associate director Rob Jones to discuss the misconceptions, the opportunities, and to ask whether B2B and consumer are really all that different after all. If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking? Web: www.wpragency.co.uk/podcast YouTube: WPR Podcast - YouTube LinkedIn: WPR Overview | LinkedIn

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  Episode #8

  Crisis Comms in a 24/7 World

  May 27, 202645 minS1

  <p>In this episode of What’s Got the World Talking? we’re exploring the topic nobody wants to think about but everybody should: crisis comms. </p><p>Brands have always had to deal with reputational risk. But in recent years, not only has the nature of the threats evolved – from business-critical cyberattacks to disgruntled customers on social – but the pace at which a crisis can escalate has accelerated. </p><p>In this episode, Jane is joined by senior social media strategy director Alex Dixon and PR director Joe Price-Moore to discuss how the nature of crisis comms is changing, the brands...

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